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Product

6 Common Sense Questions Every Startup Needs to Ask to Survive

By | Jun 23, 2017 at 5:00 pm

Today anyone can come up with a startup and enter the world of entrepreneurship. With the formation of a digital marketplace, things are quite simplified but, beating the competition and thriving in there is what matters. Therefore, it has become important for them to…

Personal Branding

New Jersey

How to Build a Practical Brand Marketing Strategy

By | Jun 23, 2017 at 7:15 am

When most people think about a brand marketing strategy, they think about identity. “Who are we as an organization? What should our logo look like? What colors and fonts should we use?” Those are all important things to nail down so that your brand…

Marketing

6 Essential Steps to Creating Your Own Startup Logo

By | Jun 22, 2017 at 6:30 pm

Everyone tells you that you need a startup logo, but nobody tells you how to make one. They just throw you to the metaphorical wolves, leaving you to learn the hard way about a whole universe of design terminology and tactics. This post isn’t…

Tips & How To’s

4 Tips To Boost Your Personal Brand on Social Media

By | Jun 21, 2017 at 6:30 pm

These days almost everyone has a personal brand. In fact, whether you were aware or not, your social media already is your brand. However, growing your brand can be tough, which is why we’ve compiled some tips on how to gain influence without sacrificing your…

Social Networking

NYC

5 Tips for Planning a Memorable Networking Event

By | May 26, 2017 at 11:20 am

Many business want to put on a networking event or something larger. To pull it off, you need a few ingredients to create a full experience that invigorates people when they walk in. In my business, there’s an art and science to creating a great…

Startup_Mixology_300x250

Tips & How To’s

Set Yourself Up for Success: 4 Keys to Launching a Strong Brand

By | May 23, 2017 at 7:00 pm

When you start a business, most people think of two things: independence and money. And, while both are true, there are an infinite number of routes to arrive at Point B. More and more frequently, however, the businesses that succeed are the ones that…

Marketing & Social Media

5 Tips to Boost Media Shares and Conversion

By | May 19, 2017 at 2:20 pm

Social media is a powerful marketing tool for your business, but if your followers aren’t engaging with or sharing your content, you won’t see much growth. A great social media marketing strategy is what turns likes and shares into leads and sales. With a…

Social Media

5 Ways to Tell Your Brand Story on Social Media

By | May 17, 2017 at 5:50 pm

Just like the everyday social media user, a successful brand should have its own story and personality. Brand storytelling, when done properly, allows marketers to build personality and associate emotion with a brand to create (or, at least, attempt to create) a personal connection…

Marketing & Social Media

8 Ways to Make Your Infographic Pop

By | May 3, 2017 at 10:30 am

If you’re a marketer, educator, business owner or blogger, you will likely already know that infographics are one of the top performing types of visual content out there. But coming up with an original topic for this type of content isn’t easy. The problem is,…

Trends

Charleston, SC

How Your Brand Can Succeed Through Trust, Transparency, and Exceptional Experiences

By | May 2, 2017 at 2:20 pm

America has become more polarized than ever, and technology is at the forefront of both problem and solution. Between fake news deceiving viewers, non-transparent monopolies keeping consumers in the dark, and political bubbles making progress impossible, it’s easy to become distracted or even confused…

Personal Branding

The 6 Ways Typography Can Impact Your Brand

By | Apr 26, 2017 at 8:30 pm

One function of typography is to serve as a part of an identity, whether it’s for a business or even just a personal brand. What you end up using should represent what your brand is all about and resonate with other people. Apple Inc.,…

Marketing & Social Media

6 Ways Infographics Can Boost Your Content Marketing

By | Apr 24, 2017 at 10:30 am

You are more likely to remember a new contact on your phone if you saved their information with their face rather than their name. Why? Your brain is capable of processing visuals about 60,000 times faster – and more effectively – than text. This…

Marketing

6 Ways to Manage Outsourced Public Content

By | Apr 22, 2017 at 10:30 am

When developing a blog for your company, it’s not uncommon to reach out to freelancers or agencies to get some help. So what does a founder do to maintain a consistent tone, vibe and voice of the culture of the company if they turn to outsourcing…

Marketing & Social Media

The 5 Secrets to Cost-Effective Influencer Marketing

By | Apr 20, 2017 at 9:15 am

Influencer marketing consistently generates a high return on investment for brands — up to $9.36 for every dollar spent. But between steadily increasing influencer payments and growing agency fees, some brands are feeling priced out of the action. Thankfully, this needn’t be the case, even…

Marketing & Social Media

Turns Out Men Buy Things From Instagram Ads More Than Women

By | Apr 10, 2017 at 4:30 pm

Instagram is likely the most popular social media platform for marketers and advertisers currently. Marketers’ posts on the network have more than doubled since 2013, and in 2016 alone, ads jumped 22 percent over the year prior. The visual-and-mobile-focused site offers a direct, niche connection to specific audiences, which…

Marketing

The Quality of Your Brand’s Press Exposure

By | Apr 7, 2017 at 8:30 pm

The popular adage of “All press is good press” is a myth. Media matters. Although constantly evolving in form, media is one of the most powerful mediums shaping public opinion and consciousness. Fortunately, the complexity of media’s impact and where your brand should be are…

Tips & How To’s

10 Easy Ways to Start Establishing Your Personal Brand

By | Apr 1, 2017 at 2:30 pm

If you’re in a situation where your name is only associated with your company’s brand, it might be a good time to to build a separate personal brand by improving your online presence. A strong personal brand will help open many doors for you. When…