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Tips & How To’s

5 Website Trends Businesses Need to Adopt for 2018

By | Oct 12, 2017 at 8:30 am

It may seem redundant to point out the rate at which the internet is evolving. As technology continues to progress, so does the need for website owners to keep up with the trends. Due to the turbulence experienced in the vastness of cyberspace, it’s…

Marketing

Simple SEO Practices to Turn Strangers Into Customers

By | Oct 3, 2017 at 7:15 am

Being number one on Google is a tough feat. And companies are spending a ton of money on SEO to get them there. The problem is the process of maximizing your search result position has changed, and no one is talking about it. Or…

Business

5 Things Investors Like to See In a Startup

By | Oct 2, 2017 at 7:15 am

More than 82 percent of startups are self-financed in when they starting out, and this is one of the main reasons why less than 50 percent of them survive the first five years in the market and less than 30 percent are still in…

Marketing

5 Essential Elements of a Call-to-Action Campaign

By | Sep 26, 2017 at 6:30 pm

Perhaps your website is getting more traffic lately, it’s still necessary to have a plan in place in order to convert visitors into leads. Without mincing words, call-to-action (CTA) is one of the most effective means to improve your conversion rate. Just as the…

Personal Branding

Palo Alto

5 Ways to Build Your Personal Brand on Facebook

By | Sep 25, 2017 at 7:15 am

While there are many ways to build your personal brand online, one of the best ways to do so is by marketing on Facebook. As of right now, Facebook has more than 1 billion active daily users. It’s safe to say that the people you’re…

Startup_Mixology_300x250

Culture

5 Common Principles Millennial Entrepreneurs Use to Succeed

By | Sep 21, 2017 at 8:30 am

Just because the internet has afforded everyone a wide array of tools that they can use to grow their businesses, doesn’t mean that growing a business from practically nothing, to something that investors will find “drool-worthy” is easy to pull off. The fact is,…

Marketing

Phoenix

How to Manage Trolls When They Attack Your Company’s Reputation

By | Sep 20, 2017 at 11:30 am

In today’s digital world, companies and individuals alike can’t afford to ignore their online reputation. With so many online review and social media outlets that aggregate comments about businesses, the consequences of not monitoring your business’s reputation could mean losing future opportunities. No one…

Ecommerce

NYC

Millennial, Gen X, and Boomer Brand Loyalty Varies By Industry

By | Aug 25, 2017 at 10:50 am

In the past 5 years retailers and malls have been closing up shop, and in turn shifting their energy towards online mediums such as Amazon. Regardless of where or how you make purchases, a lot of what fuels consumer buying behavior come down to…

Dev & Design

8 Must-Have Tools for Every Web Designer

By | Aug 24, 2017 at 6:30 pm

Web design is a fun, interactive and creative profession, but growing client demands and new trends in the field that can be tough for even the most seasoned designer to stay up-to-date. There have been a number of technological advancements, new applications, and fresh…

Marketing

4 Ways Startups Can Expand Their Brand With Paid Advertising

By | Aug 21, 2017 at 5:00 pm

No one is particularly fond of ads, but there’s no point in denying it – paid advertising works. Especially for companies that are just starting out and do not have a loyal fan to organically amplify their reach and spread the good word. Here’s…

Personal Branding

Phoenix

How Millennials Manage Their Online Reputation to Attract Employers

By | Aug 15, 2017 at 2:30 pm

If you are a GenXer, you’re probably thrilled that the knucklehead stuff you did as a younger person couldn’t instantly be turned into a video, Snap or Tweet. However, millennials’ lives can be put online by anyone with a smartphone at any moment. In…

Tips & How To’s

3 Tips for Developing the Perfect Business Name

By | Aug 12, 2017 at 5:00 pm

Brand language gives a context to new technology, making it seem more understandable and more “cool.” However, figuring out the right brand name is far easier said than done, and often tech firms are guilty of being too technical with branding. They ignore the…

Personal Branding

Phoenix

How an Online Rant Can Impact Your Personal Brand

By | Aug 2, 2017 at 11:30 am

The traffic was terrible, the coffee order was wrong, the AC is out, your client is late on a payment, and your inbox is overflowing – what a way to start the day. In the emotion of it all, you grab your phone, open…

Personal Branding

San Diego

How to Turn Your Personal Brand Into a Life Strategy

By | Jul 26, 2017 at 7:15 am

Personal branding shouldn’t be a buzzword. In fact, it shouldn’t be something “new” or brought on by modern advances in social media. At it’s core, it’s a facet every single one of you should be aware of and have control over. It’s not a…

Security

DC

How to Protect Your Domain Name from Cyber Attacks

By | Jul 24, 2017 at 12:20 pm

Too often founders jump into the process of purchasing a domain name in order to get their blog or business site out into the world without the thought of protecting their URL from hackers. What you may not know is that your domain name…

Social Media

Austin

Should a Brand Ever Drop an Influencer Over a Scandal?

By | Jul 19, 2017 at 2:30 pm

Last week, Rob Kardashian landed in serious trouble after posting inappropriate photos of Blac Chyna to his Instagram. The photos were taken down, but the act of posting them can never be erased. The move — and what it says about how Rob sees the women…

Jobs

Many Employers “Feel Trapped” in Exhibiting at Career Fairs, Report Says

By | Jul 17, 2017 at 3:50 pm

Career fairs: Popular enough that seemingly every college students has been to one or two in poorly fitting business attire, not popular enough that they actually get a job through them. At least not according to the numbers. Career fairs might predate the internet,…