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Tips & How To’s

7 Hidden Costs of Building a Website

By | Mar 15, 2018 at 11:00 am

You don’t have to be an expert to launch a website anymore. With all the DIY solutions on the market, small businesses can get their brand up and running online within minutes. However, there are unexpected hidden costs of building a personalized site that…

Tips & How To’s

5 Ways URL Shorteners Can Impact SEO

By | Mar 29, 2018 at 12:45 pm

Finding a way to climb up in PageRank without spending a ton of money is good for any small business. While URL shorteners have been around for many years, marketing experts say the manner in which they’re used can impact engagement with current and…

Personal Branding

5 Domain Name Generators to Help Create Your Brand

By | Feb 27, 2018 at 2:00 pm

There is certainly an art to creating a brand name. And whether you’re starting a blog or launching a new company, brainstorming that perfect name can be exhausting. For the majority of startups or small business owners, hiring a digital agency to generate a…

Blogging

Launching a Blog Is More Than Just a Fancy Name

By | Feb 20, 2018 at 4:30 pm

In 2001, a Chinese hacking group penetrated Brian Kreb’s home network. At the time, he was a reporter for the Washington Post, and following this breach, he became obsessed with learning more about computer and Internet security. Then, he decided to share it with his…

Events

Tampa

Gary Vaynerchuk: You’re Either Positive or You’re Not

By | Feb 8, 2018 at 12:45 pm

One thing is for certain, entrepreneurship can start at anytime, even as a child. In Gary Vaynerchuk’s new book Crushing It, he begins by talking about his eight-year-old daughter wanting to be a YouTube star. Whether she becomes a celebrity or not remains to…

Startup_Mixology_300x250

Security

5 Ways to Protect Your Domain Name From Cyber Threats

By | Jan 22, 2018 at 1:30 pm

Cyber security is no longer the job of just the IT department; it’s everyone’s job to be educated on preventive security measures. In a report by ICANN, an organization that defines protocol and policies for domain names and numbers functions on the Internet, they said:…

Personal Branding

5 Ways the Wrong Domain Name Will Impact Your SEO

By | Jan 15, 2018 at 1:30 pm

Having the right domain name can make a big difference when it comes to attracting new customers. Anne A. Ward, O’Reilly author of The SEO Battlefield and CEO of CircleClick Media, said punctuation, top level domains, and even spellings can impact the ease of getting…

Marketing

Denver

9 Effective Ways to Use Street Teams and Build Brand Awareness

By | Dec 12, 2017 at 7:15 am

Consumers are constantly bombarded with digital marketing materials, from social media ads and paid search ads to blast emails and weekly newsletters. It’s hard for brands to cut through the clutter and show value to consumers — unless they utilize the power of human…

Tips & How To’s

7 Things to Consider Before Picking Your Domain Name

By | Dec 11, 2017 at 9:20 am

Your domain name is the address of your website, and it’s critical to the success of your business to follow best practices when choosing a domain name. The URL that people see when they visit your site is how visitors will refer to your…

Marketing

Des Moines

4 Lead Generation Strategies for Early-Stage Startups

By | Nov 28, 2017 at 7:15 am

Sales can make or break your company. It doesn’t matter if you run a business with an eight-figure top line, or you’re leading a small startup that’s just trying to close on its first few sales, lead generation is something you have to focus…

Marketing

Why Reputation Management Should Play a Role in Your Marketing Plan

By | Nov 27, 2017 at 4:20 pm

Many startups will focus on marketing and product development, but savvy entrepreneurs and small businesses often knowing just how important reputation is as well. Regardless of size, a company that understands this early on will experience less friction with their marketing and growth when they…

Marketing & Social Media

Chicago

15 Favorite Companies Winning the Branding Game

By | Nov 27, 2017 at 8:30 am

When you consider your favorite products in the marketplace, branding may have a lot to do with which ones you choose to purchase. According to a report by LinkedIn, 80 percent of consumers are like to evaluate a solution from a brand they follow…

Marketing & Social Media

5 Building Blocks to Develop a Compelling Story

By | Nov 13, 2017 at 8:30 am

At the core of it’s effectiveness, storytelling is how people learn about the world. Author of the Happiness Hypothesis, Jonathan Haidt, PhD and NY Times bestseller, explains that the “human mind is a story processor, not a logic processor.” Features and functions relate more…

Tips & How To’s

5 Steps to Building Your Brand Identity from Scratch

By | Nov 5, 2017 at 2:30 pm

For anyone venturing into the world of online business, branding is absolutely key. It isn’t just a name; it embodies everything about your business and determines how your customers will perceive you from day one. Creating a brand is therefore not just a case…

Reports & Rankings

50 Smartest Companies in the World, According to MIT

By | Nov 2, 2017 at 2:30 pm

I think we can all agree that the people at MIT are some of the smartest in the world. So when the editors of the MIT Technology Review put out a list of the 50 smartest companies in the world with elaborate and intellectual…

Tips & How To’s

5 Website Trends Businesses Need to Adopt for 2018

By | Oct 12, 2017 at 8:30 am

It may seem redundant to point out the rate at which the internet is evolving. As technology continues to progress, so does the need for website owners to keep up with the trends. Due to the turbulence experienced in the vastness of cyberspace, it’s…

Marketing

5 Essential Elements of a Call-to-Action Campaign

By | Sep 26, 2017 at 6:30 pm

Perhaps your website is getting more traffic lately, it’s still necessary to have a plan in place in order to convert visitors into leads. Without mincing words, call-to-action (CTA) is one of the most effective means to improve your conversion rate. Just as the…