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Tampa

Gary Vaynerchuk: You’re Either Positive or You’re Not

By | Feb 8, 2018 at 12:45 pm

One thing is for certain, entrepreneurship can start at anytime, even as a child. In Gary Vaynerchuk’s new book Crushing It, he begins by talking about his eight-year-old daughter wanting to be a YouTube star. Whether she becomes a celebrity or not remains to…

Security

5 Ways to Protect Your Domain Name From Cyber Threats

By | Jan 22, 2018 at 1:30 pm

Cyber security is no longer the job of just the IT department; it’s everyone’s job to be educated on preventive security measures. In a report by ICANN, an organization that defines protocol and policies for domain names and numbers functions on the Internet, they said:…

Personal Branding

5 Ways the Wrong Domain Name Will Impact Your SEO

By | Jan 15, 2018 at 1:30 pm

Having the right domain name can make a big difference when it comes to attracting new customers. Anne A. Ward, O’Reilly author of The SEO Battlefield and CEO of CircleClick Media, said punctuation, top level domains, and even spellings can impact the ease of getting…

Marketing

Denver

9 Effective Ways to Use Street Teams and Build Brand Awareness

By | Dec 12, 2017 at 7:15 am

Consumers are constantly bombarded with digital marketing materials, from social media ads and paid search ads to blast emails and weekly newsletters. It’s hard for brands to cut through the clutter and show value to consumers — unless they utilize the power of human…

Tips & How To’s

7 Things to Consider Before Picking Your Domain Name

By | Dec 11, 2017 at 9:20 am

Your domain name is the address of your website, and it’s critical to the success of your business to follow best practices when choosing a domain name. The URL that people see when they visit your site is how visitors will refer to your…

Marketing

Des Moines

4 Lead Generation Strategies for Early-Stage Startups

By | Nov 28, 2017 at 7:15 am

Sales can make or break your company. It doesn’t matter if you run a business with an eight-figure top line, or you’re leading a small startup that’s just trying to close on its first few sales, lead generation is something you have to focus…

Marketing & Social Media

Chicago

15 Favorite Companies Winning the Branding Game

By | Nov 27, 2017 at 8:30 am

When you consider your favorite products in the marketplace, branding may have a lot to do with which ones you choose to purchase. According to a report by LinkedIn, 80 percent of consumers are like to evaluate a solution from a brand they follow…

Marketing & Social Media

5 Building Blocks to Develop a Compelling Story

By | Nov 13, 2017 at 8:30 am

At the core of it’s effectiveness, storytelling is how people learn about the world. Author of the Happiness Hypothesis, Jonathan Haidt, PhD and NY Times bestseller, explains that the “human mind is a story processor, not a logic processor.” Features and functions relate more…

Tips & How To’s

5 Steps to Building Your Brand Identity from Scratch

By | Nov 5, 2017 at 2:30 pm

For anyone venturing into the world of online business, branding is absolutely key. It isn’t just a name; it embodies everything about your business and determines how your customers will perceive you from day one. Creating a brand is therefore not just a case…

Tips & How To’s

5 Website Trends Businesses Need to Adopt for 2018

By | Oct 12, 2017 at 8:30 am

It may seem redundant to point out the rate at which the internet is evolving. As technology continues to progress, so does the need for website owners to keep up with the trends. Due to the turbulence experienced in the vastness of cyberspace, it’s…

Marketing

Simple SEO Practices to Turn Strangers Into Customers

By | Oct 3, 2017 at 7:15 am

Being number one on Google is a tough feat. And companies are spending a ton of money on SEO to get them there. The problem is the process of maximizing your search result position has changed, and no one is talking about it. Or…

Business

5 Things Investors Like to See In a Startup

By | Oct 2, 2017 at 7:15 am

More than 82 percent of startups are self-financed in when they starting out, and this is one of the main reasons why less than 50 percent of them survive the first five years in the market and less than 30 percent are still in…

Marketing

5 Essential Elements of a Call-to-Action Campaign

By | Sep 26, 2017 at 6:30 pm

Perhaps your website is getting more traffic lately, it’s still necessary to have a plan in place in order to convert visitors into leads. Without mincing words, call-to-action (CTA) is one of the most effective means to improve your conversion rate. Just as the…

Personal Branding

Palo Alto

5 Ways to Build Your Personal Brand on Facebook

By | Sep 25, 2017 at 7:15 am

While there are many ways to build your personal brand online, one of the best ways to do so is by marketing on Facebook. As of right now, Facebook has more than 1 billion active daily users. It’s safe to say that the people you’re…

Culture

5 Common Principles Millennial Entrepreneurs Use to Succeed

By | Sep 21, 2017 at 8:30 am

Just because the internet has afforded everyone a wide array of tools that they can use to grow their businesses, doesn’t mean that growing a business from practically nothing, to something that investors will find “drool-worthy” is easy to pull off. The fact is,…

Marketing

Phoenix

How to Manage Trolls When They Attack Your Company’s Reputation

By | Sep 20, 2017 at 11:30 am

In today’s digital world, companies and individuals alike can’t afford to ignore their online reputation. With so many online review and social media outlets that aggregate comments about businesses, the consequences of not monitoring your business’s reputation could mean losing future opportunities. No one…

Ecommerce

NYC

Millennial, Gen X, and Boomer Brand Loyalty Varies By Industry

By | Aug 25, 2017 at 10:50 am

In the past 5 years retailers and malls have been closing up shop, and in turn shifting their energy towards online mediums such as Amazon. Regardless of where or how you make purchases, a lot of what fuels consumer buying behavior come down to…