Get your exclusive Tech.Co local news and event updates!

Marketing

4 Ways Startups Can Expand Their Brand With Paid Advertising

By | Aug 21, 2017 at 5:00 pm

No one is particularly fond of ads, but there’s no point in denying it – paid advertising works. Especially for companies that are just starting out and do not have a loyal fan to organically amplify their reach and spread the good word. Here’s…

Personal Branding

Phoenix

How Millennials Manage Their Online Reputation to Attract Employers

By | Aug 15, 2017 at 2:30 pm

If you are a GenXer, you’re probably thrilled that the knucklehead stuff you did as a younger person couldn’t instantly be turned into a video, Snap or Tweet. However, millennials’ lives can be put online by anyone with a smartphone at any moment. In…

Tips & How To’s

3 Tips for Developing the Perfect Business Name

By | Aug 12, 2017 at 5:00 pm

Brand language gives a context to new technology, making it seem more understandable and more “cool.” However, figuring out the right brand name is far easier said than done, and often tech firms are guilty of being too technical with branding. They ignore the…

Personal Branding

Phoenix

How an Online Rant Can Impact Your Personal Brand

By | Aug 2, 2017 at 11:30 am

The traffic was terrible, the coffee order was wrong, the AC is out, your client is late on a payment, and your inbox is overflowing – what a way to start the day. In the emotion of it all, you grab your phone, open…

Personal Branding

San Diego

How to Turn Your Personal Brand Into a Life Strategy

By | Jul 26, 2017 at 7:15 am

Personal branding shouldn’t be a buzzword. In fact, it shouldn’t be something “new” or brought on by modern advances in social media. At it’s core, it’s a facet every single one of you should be aware of and have control over. It’s not a…

TechCo Spotlight 300×250

Security

DC

How to Protect Your Domain Name from Cyber Attacks

By | Jul 24, 2017 at 12:20 pm

Too often founders jump into the process of purchasing a domain name in order to get their blog or business site out into the world without the thought of protecting their URL from hackers. What you may not know is that your domain name…

Social Media

Austin

Should a Brand Ever Drop an Influencer Over a Scandal?

By | Jul 19, 2017 at 2:30 pm

Last week, Rob Kardashian landed in serious trouble after posting inappropriate photos of Blac Chyna to his Instagram. The photos were taken down, but the act of posting them can never be erased. The move — and what it says about how Rob sees the women…

Jobs

Many Employers “Feel Trapped” in Exhibiting at Career Fairs, Report Says

By | Jul 17, 2017 at 3:50 pm

Career fairs: Popular enough that seemingly every college students has been to one or two in poorly fitting business attire, not popular enough that they actually get a job through them. At least not according to the numbers. Career fairs might predate the internet,…

Marketing

How Domain Names Can Impact Customer Engagement

By | Jul 10, 2017 at 9:20 am

When it comes to branding, picking the ultimate online name can be a challenge. If your domain name doesn’t explain what you’re offering or is hard to understand, customers will give up searching for you. We asked two founders about the process of choosing…

Dev & Design

NYC

20 Best Design Agencies in the US, Ranked

By | Jul 5, 2017 at 12:20 pm

When companies are in need of a branding strategy, founders will turn to design agencies to launch a new look, find new ways to communicate with their customers, develop a campaign, and more. AgencySpotter, a digital platform facilitating search and selection of creative agencies,…

Marketing

How to Make Your Small Business Stand Out from the Competition

By | Jul 4, 2017 at 2:30 pm

Starting a small business is the easiest thing to do but executing strategies and making it profitable is where the entire challenge lies. Businesses need to find ways to stand out from the crowd of competitors in order to enjoy effortless flow of clients. Startups no…

Marketing

Seattle

How to Build Online Authority When You Have None

By | Jun 26, 2017 at 5:00 pm

Online authority is a powerful concept in the world of online marketing, both as a general idea and as a specific application in the field of search engine optimization (SEO). As a general concept, it should be pretty straightforward, the more “authority” you have…

Product

6 Common Sense Questions Every Startup Needs to Ask to Survive

By | Jun 23, 2017 at 5:00 pm

Today anyone can come up with a startup and enter the world of entrepreneurship. With the formation of a digital marketplace, things are quite simplified but, beating the competition and thriving in there is what matters. Therefore, it has become important for them to…

Personal Branding

New Jersey

How to Build a Practical Brand Marketing Strategy

By | Jun 23, 2017 at 7:15 am

When most people think about a brand marketing strategy, they think about identity. “Who are we as an organization? What should our logo look like? What colors and fonts should we use?” Those are all important things to nail down so that your brand…

Marketing

6 Essential Steps to Creating Your Own Startup Logo

By | Jun 22, 2017 at 6:30 pm

Everyone tells you that you need a startup logo, but nobody tells you how to make one. They just throw you to the metaphorical wolves, leaving you to learn the hard way about a whole universe of design terminology and tactics. This post isn’t…

Tips & How To’s

4 Tips To Boost Your Personal Brand on Social Media

By | Jun 21, 2017 at 6:30 pm

These days almost everyone has a personal brand. In fact, whether you were aware or not, your social media already is your brand. However, growing your brand can be tough, which is why we’ve compiled some tips on how to gain influence without sacrificing your…

Social Networking

NYC

5 Tips for Planning a Memorable Networking Event

By | May 26, 2017 at 11:20 am

Many business want to put on a networking event or something larger. To pull it off, you need a few ingredients to create a full experience that invigorates people when they walk in. In my business, there’s an art and science to creating a great…