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Reports & Rankings

50 Smartest Companies in the World, According to MIT

By | Nov 2, 2017 at 2:30 pm

I think we can all agree that the people at MIT are some of the smartest in the world. So when the editors of the MIT Technology Review put out a list of the 50 smartest companies in the world with elaborate and intellectual…



Millennial, Gen X, and Boomer Brand Loyalty Varies By Industry

By | Aug 25, 2017 at 10:50 am

In the past 5 years retailers and malls have been closing up shop, and in turn shifting their energy towards online mediums such as Amazon. Regardless of where or how you make purchases, a lot of what fuels consumer buying behavior come down to…

Tips & How To’s

3 Tips for Developing the Perfect Business Name

By | Aug 12, 2017 at 5:00 pm

Brand language gives a context to new technology, making it seem more understandable and more “cool.” However, figuring out the right brand name is far easier said than done, and often tech firms are guilty of being too technical with branding. They ignore the…

Social Media


Should a Brand Ever Drop an Influencer Over a Scandal?

By | Jul 19, 2017 at 2:30 pm

Last week, Rob Kardashian landed in serious trouble after posting inappropriate photos of Blac Chyna to his Instagram. The photos were taken down, but the act of posting them can never be erased. The move — and what it says about how Rob sees the women…

Reports & Rankings

100 Most Valuable Global Brands in 2017

By | Jun 7, 2017 at 11:30 am

The world is filled with brands. Big brands, small brands, popular brands, declining brands, the list could go on forever. But when it comes to the global brands that everyone can recognize, keeping track of who’s in first place is on everybody’s mind. Fortunately, BrandZ…


Brands Are Definitely Moving In-House for Their Marketing Needs

By | Feb 23, 2017 at 9:15 am

One long-held concern about the future of advertising and marketing is proving itself true: Digital media watchdog Digiday just summed up a few data points indicating that brands have been shifting their focus away from third-party agencies and towards in-house production. Here’s the relevant…

Marketing & Social Media

Here’s the Most Important Indicator of Your Company’s Brand Reputation

By | Feb 7, 2017 at 4:30 pm

In a world of rapid-fire tweets and constant news cycles, it’s more important than ever to stay on top of what your company’s brand reputation is — and where it might be headed in the future. Take this year’s Superbowl ads, for instance, which…


The 3 Key Luxury Trends Set to Dominate 2017

By | Feb 2, 2017 at 8:30 pm

Despite the economic slow-down, 2016 set the bar high for luxury brands. From customization to environmental initiatives, marketers took steps to align their brands to meet an evolving and increasingly more complex luxury ecosystem. In 2017 the challenge for luxury brands will be to…


10 Ways to Supercharge Your Emails to Customers

By | Dec 22, 2016 at 9:15 am

Email marketing has been proven to be an incredibly effective means of keep in contact with your customers. However, with more and more companies spamming everyone under the sun with deals and offers, the last thing you want to do is bother your customers…

Social Media

Turns Out Brand Loyalty Still Matters to Millennials, Sort Of

By | Nov 7, 2016 at 10:30 am

At over 1.7 billion people across Facebook and Instagram, a number accounting for one out of every five minutes of mobile traffic in the U.S., Facebook has insights into consumer behavior that no other organization can offer. So when they talk, the marketing community stands to attention. Now,…


We Need More Tech Pop-Up Blogs

By | Oct 4, 2016 at 5:50 pm

A pop-up blog is an online publication that lasts for a month or three before ending its run on a high note. It’s selection of essays and analysis remains forever available and forever monetizeable. Though anyone can create them, New York Magazine holds the title…

Startups & Apps

Keep Track of the Hottest Giveaways with myRobinHood

By | Aug 29, 2016 at 2:00 pm

We all like to treat ourselves with nice things. Unfortunately, not everyone has the financial means to get the latest fashion and lifestyle items. Giveaways can be useful for those people, because they are a means to get those products for free. However, the…



Influencer Marketing Isn’t a Gold Rush

By | Aug 18, 2016 at 6:00 pm

I saw a headline in that made me cringe. It read, “The Influencer Marketing Gold Rush is Coming: Are You Prepared?” I wasn’t surprised at all by the article. After all, AdWeek reported that according to the latest Tomoson poll, over 60% of…


It’s a Good Time to Be a VR Creative

By | Aug 18, 2016 at 8:37 am

Virtual reality has the tech community excited: It can help startups better communicate internally, can help sell cars, and can potentially transform customer service. And major commercial versions of the VR headset are rolling out this holiday season, so it will be available for all…


Intel Is the First Brand on Facebook Instant Articles, Won’t Be Last

By | Jun 16, 2016 at 2:35 pm

Facebook‘s Instant Articles function allows publishers’ articles to be read within Facebook. It’s a faster way to consume news and stories within the social network, and it’s only been available to an increasing number of publishers. Now, brands are getting in on it. Tech company…


5 Ways to Control Your Brand’s Public Image

By | Jun 10, 2016 at 2:00 pm

Your brand’s public image is everything; 77 percent of leads will independently research you. One look at the UC Davis scandal shows the importance of taking control of your personal reputation proactively. Take a look at the Baylor University scandal and it demonstrates how…

Reports & Rankings

The 6 Most Valuable Tech Brands in the World

By | Jun 9, 2016 at 2:00 pm

A lot has happened in the last year. The Broncos won the Super Bowl, the first female presidential candidate was nominated, and someone invented Key Lime Pie Oreos. But when it comes to ranking the tech brands of the world, little has changed when…