Get your exclusive Tech.Co local news and event updates!

Opinion/Analysis

Why Social Video Platforms Might Have a Quality Problem

By | Sep 12, 2017 at 10:50 am

Every major social media platform loves video, and most of the minor ones do, too. They’re even catching up to TV at a fast clip. The reason: Ad revenue goes way farther in video. At this point, the internet’s pivot to video is so…

Social Media

DC

The Gap Between TV News and Online News Shrunk a Ton in Just a Year

By | Sep 11, 2017 at 10:50 am

Americans’ reliance on online news is catching up to their long-time favorite news source, TV. According to a new August 2017 study fresh out of the Pew Research Center, the internet is a scant seven percent of the U.S. population behind TV. Look, the…

Blogging

Your Content is Boring, Here’s How to Make it Interesting

By | Sep 2, 2017 at 12:45 pm

You may have been blogging for months, if not years, providing useful guides and sharing your creative ideas. But it’s getting somewhat monotonous and it’s now boring. Here are three ideas for you to breathe a new life into your content creation process. Create…

Jobs

5 Happiest Types of Employment, Ranked

By | Aug 8, 2017 at 1:30 pm

Being happy takes a lot of different forms. Whether it’s because you have solid support system, a beautiful family, or a boat, being happy is always the ultimate goal. What many don’t realize, however, is that their job has perhaps the biggest effect on…

Incubators

San Francisco

Why The Information Accelerator Was Always the Future of Journalism

By | Jul 31, 2017 at 10:50 am

Last Friday, tech news site The Information made the most stereotypical successful-tech-startup move: it launched its own accelerator. The Information Accelerator will support subscription news startups in a plan designed to “help build the next generation of subscription publications backed by exceptional reporting.” It’s…

TechCo Spotlight 300×250

Tips & How To’s

NYC

How Being Real About My Struggles Got Me More Followers on Social Media

By | Jul 30, 2017 at 3:50 pm

Most people hate clickbait or content that makes false promises about itself. Social media followers are undoubtedly tired of seeing “one simple trick,” “singles in their area,” and are especially sick of chatbots on apps like Tinder or Kik. Just check out how ridiculous some…

Marketing

5 Creativity Tools to Boost Content Marketing for Startups

By | Jul 15, 2017 at 10:30 am

Not all content marketing tools are created equal. So when you’re deciding to employ one at your company, you need to make sure to focus on the essentials to avoid getting overwhelmed. Fortunately, that’s exactly what we’ve done for you. These gems are a…

Ecommerce

A Startup Guide to Launching a Store Front and Attracting Customers

By | Jul 14, 2017 at 2:30 pm

Running a business takes a lot of hard work, a little bit of luck, and all the advice you can get. Whether it’s from a long-time mentor or an article you saw on Facebook, being able to stay informed on business trends can be…

Video

Using Video in Your Business Is Crucial to Your Success

By | Jul 13, 2017 at 9:20 am

The only constant in the business world is change. Whether it’s marketing, sales, or graphic design, trends are perpetually in flux, making it difficult to be successful in the long run. Fortunately, staying educated and informed on the shifting paradigms of your industry is…

Dev & Design

NYC

20 Best Design Agencies in the US, Ranked

By | Jul 5, 2017 at 12:20 pm

When companies are in need of a branding strategy, founders will turn to design agencies to launch a new look, find new ways to communicate with their customers, develop a campaign, and more. AgencySpotter, a digital platform facilitating search and selection of creative agencies,…

Blogging

Irvine

How to Optimize Search for Your WordPress Blog

By | Jun 30, 2017 at 5:00 pm

Content marketing is more important than ever, and WordPress has become the major venue for businesses to talk about the ins and out of their industry to attract attention. It is the most used content management system in the Internet with over 500 sites…

Jobs

Here’s How to Get LinkedIn Users to Check Out Your Profile

By | Jun 20, 2017 at 11:30 am

Social media has completely changed the meaning of the word “engagement.” From likes and comments to retweets and mentions, getting noticed on Facebook, Twitter, and Instagram can sometimes feels too good to be true. However, when it comes to actually turning that attention into…

Tips & How To’s

4 Important Content Marketing Strategies to Employ in 2017

By | Jun 11, 2017 at 10:30 am

Not all the marketing strategies are created equal. The effectiveness of these strategies actually depends on how the content is created, how the content is promoted and what the business goals of your company is. As mentioned in the DryShips Inc. (DRYS), a recent…

Social Media

The Sponsored Content Crackdown Is Going to Hit Social Media Hard

By | May 29, 2017 at 10:30 am

Online advertising is one of the fastest growing areas of the web. As marketing companies race to maximize the potential of their ongoing campaigns, these new opportunities have spurred on advisory bodies like The Federal Trade Commission (FTC) who have created new ground rules…

Trends

The 5 Content Marketing Strategies Defining 2017

By | May 22, 2017 at 2:20 pm

Not all marketing strategies are made equal — effectiveness depends on how you create your content, how you promote it and what your business goals are. A survey of 300 marketers in U.S. enterprise companies, conducted by Clutch, was able to identify which strategies were most…

Facebook

Facebook Admits AI Can’t Do Everything Yet and Hires 3,000 Editors

By | May 3, 2017 at 4:30 pm

Facebook has responded to a string of high-profile deaths filmed live or uploaded to Facebook afterwards: They’ll be hiring 3,000 people solely to comb through video content and remove anything deemed too disturbing or violent. Here’s the relevant quote from Mark Zuckerberg himself: “Over…

Marketing

5 Ways Content Marketing Can Revolutionize Your Online Business

By | Apr 27, 2017 at 10:30 am

Sure, you have probably heard of content marketing. But at a first glance, it can be difficult to determine what content marketing is or what its benefits are. Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and…