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Jobs

5 Happiest Types of Employment, Ranked

By | Aug 8, 2017 at 1:30 pm

Being happy takes a lot of different forms. Whether it’s because you have solid support system, a beautiful family, or a boat, being happy is always the ultimate goal. What many don’t realize, however, is that their job has perhaps the biggest effect on…

Incubators

San Francisco

Why The Information Accelerator Was Always the Future of Journalism

By | Jul 31, 2017 at 10:50 am

Last Friday, tech news site The Information made the most stereotypical successful-tech-startup move: it launched its own accelerator. The Information Accelerator will support subscription news startups in a plan designed to “help build the next generation of subscription publications backed by exceptional reporting.” It’s…

Tips & How To’s

NYC

How Being Real About My Struggles Got Me More Followers on Social Media

By | Jul 30, 2017 at 3:50 pm

Most people hate clickbait or content that makes false promises about itself. Social media followers are undoubtedly tired of seeing “one simple trick,” “singles in their area,” and are especially sick of chatbots on apps like Tinder or Kik. Just check out how ridiculous some…

Marketing

5 Creativity Tools to Boost Content Marketing for Startups

By | Jul 15, 2017 at 10:30 am

Not all content marketing tools are created equal. So when you’re deciding to employ one at your company, you need to make sure to focus on the essentials to avoid getting overwhelmed. Fortunately, that’s exactly what we’ve done for you. These gems are a…

Ecommerce

A Startup Guide to Launching a Store Front and Attracting Customers

By | Jul 14, 2017 at 2:30 pm

Running a business takes a lot of hard work, a little bit of luck, and all the advice you can get. Whether it’s from a long-time mentor or an article you saw on Facebook, being able to stay informed on business trends can be…

Video

Using Video in Your Business Is Crucial to Your Success

By | Jul 13, 2017 at 9:20 am

The only constant in the business world is change. Whether it’s marketing, sales, or graphic design, trends are perpetually in flux, making it difficult to be successful in the long run. Fortunately, staying educated and informed on the shifting paradigms of your industry is…

Dev & Design

NYC

20 Best Design Agencies in the US, Ranked

By | Jul 5, 2017 at 12:20 pm

When companies are in need of a branding strategy, founders will turn to design agencies to launch a new look, find new ways to communicate with their customers, develop a campaign, and more. AgencySpotter, a digital platform facilitating search and selection of creative agencies,…

Blogging

Irvine

How to Optimize Search for Your WordPress Blog

By | Jun 30, 2017 at 5:00 pm

Content marketing is more important than ever, and WordPress has become the major venue for businesses to talk about the ins and out of their industry to attract attention. It is the most used content management system in the Internet with over 500 sites…

Jobs

Here’s How to Get LinkedIn Users to Check Out Your Profile

By | Jun 20, 2017 at 11:30 am

Social media has completely changed the meaning of the word “engagement.” From likes and comments to retweets and mentions, getting noticed on Facebook, Twitter, and Instagram can sometimes feels too good to be true. However, when it comes to actually turning that attention into…

Tips & How To’s

4 Important Content Marketing Strategies to Employ in 2017

By | Jun 11, 2017 at 10:30 am

Not all the marketing strategies are created equal. The effectiveness of these strategies actually depends on how the content is created, how the content is promoted and what the business goals of your company is. As mentioned in the DryShips Inc. (DRYS), a recent…

Social Media

The Sponsored Content Crackdown Is Going to Hit Social Media Hard

By | May 29, 2017 at 10:30 am

Online advertising is one of the fastest growing areas of the web. As marketing companies race to maximize the potential of their ongoing campaigns, these new opportunities have spurred on advisory bodies like The Federal Trade Commission (FTC) who have created new ground rules…

Trends

The 5 Content Marketing Strategies Defining 2017

By | May 22, 2017 at 2:20 pm

Not all marketing strategies are made equal — effectiveness depends on how you create your content, how you promote it and what your business goals are. A survey of 300 marketers in U.S. enterprise companies, conducted by Clutch, was able to identify which strategies were most…

Facebook

Facebook Admits AI Can’t Do Everything Yet and Hires 3,000 Editors

By | May 3, 2017 at 4:30 pm

Facebook has responded to a string of high-profile deaths filmed live or uploaded to Facebook afterwards: They’ll be hiring 3,000 people solely to comb through video content and remove anything deemed too disturbing or violent. Here’s the relevant quote from Mark Zuckerberg himself: “Over…

Marketing

5 Ways Content Marketing Can Revolutionize Your Online Business

By | Apr 27, 2017 at 10:30 am

Sure, you have probably heard of content marketing. But at a first glance, it can be difficult to determine what content marketing is or what its benefits are. Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and…

Interviews

Seamless Integration Can Bridge the Gap Between Cable and Streaming Services

By | Apr 19, 2017 at 12:50 pm

Just a few short years ago, entertainment was dominated by cable services. If you wanted to watch your favorite shows, movies, and infomercials, you needed a box, a satellite dish, or an old school pair of bunny ears. But in 2007, Netflix made on-demand streaming…

Trends

5 Things You Need to Do Now to Boost Your SEO

By | Apr 12, 2017 at 2:20 pm

Search engine optimization is an ever-changing field. While SEO started out as a marketers game, it has become a developer’s game in 2017. With machine learning and algorithms becoming more complex, SEO is definitely more technical in nature than any of us could’ve imagined….

Video

Making Video Part of Your Content Strategy: 10 Tips and Tricks

By | Apr 7, 2017 at 9:15 am

Marketing, at its most basic, is connecting with people — and video is a huge part of many successful campaigns. What’s more, by the year 2019, Cisco predicts that 80 percent of all consumer internet traffic will be video. Here, I will share with…