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Marketing

8 Ways to Use Visual Marketing and Increase ROI

While some content marketing tactics require more resources than others to deliver a significant return, visual content marketing is one of those areas that can be a cost-effective option for startups looking to get attention in the market. Plus, it’s one of the most…

Facebook

Did Facebook Just Destroy Micro-Influencer Marketing?

Some 47 percent of those between 13 and 34 say they’ve bought something that an online celebrity has spoken about or recommended. As a result, 48 percent of marketers plan to increase their influencer marketing spend this year. And when Facebook cited those two facts…