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New Media

What YouTube’s 10,000 Content Gatekeepers Mean for the Future

By | Dec 5, 2017 at 3:50 pm

One major battle has emerged on the biggest social media platforms over the past few years: Just how much of a social network can be auto-moderated, and how much must depend on the (more cost-intensive) human touch? Naturally, tech bros and gurus everywhere staunchly…

Marketing

Palo Alto

8 Ways to Use Visual Marketing and Increase ROI

By | Nov 23, 2017 at 10:30 am

While some content marketing tactics require more resources than others to deliver a significant return, visual content marketing is one of those areas that can be a cost-effective option for startups looking to get attention in the market. Plus, it’s one of the most…

Dev & Design

5 Solutions for Building Your Own Website

By | Oct 31, 2017 at 6:30 pm

Whether you are wanting to gain knowledge about website building ideas for personal use or in pursuit of designing websites for others, you may be wondering where to start. If so, this article may be of some help to you. Even if you are…

Marketing & Social Media

5 Building Blocks to Develop a Compelling Story

By | Nov 13, 2017 at 8:30 am

At the core of it’s effectiveness, storytelling is how people learn about the world. Author of the Happiness Hypothesis, Jonathan Haidt, PhD and NY Times bestseller, explains that the “human mind is a story processor, not a logic processor.” Features and functions relate …

Funding

Blockchain Company Stream Closes $5 Million Advisor Token Pre-Sale Round

By | Oct 26, 2017 at 9:20 am

Despite a slow start, blockchain technology has taken off. While Bitcoin and Ethereum have been the poster children of the innovative cryptocurrency model, a wide range of other companies have come out with their own tokens that could change the financial world for the…

Tips & How To’s

5 Website Trends Businesses Need to Adopt for 2018

By | Oct 12, 2017 at 8:30 am

It may seem redundant to point out the rate at which the internet is evolving. As technology continues to progress, so does the need for website owners to keep up with the trends. Due to the turbulence experienced in the vastness of cyberspace, it’s…

Blogging

How to Create Content for Shrinking Attention Spans

By | Oct 17, 2017 at 8:30 am

Do I have your attention? Good. The idea that our attention spans are increasingly shrinking is one we hear all the time. Blame it on the mobile revolution. There is so much content to consume online, along with so many interruptions during the day,…

HR and Recruiting

New Jersey

Why Companies Should Invest in an Internal Marketing Team

By | Oct 16, 2017 at 9:20 am

Businesses spend thousands (sometimes tens of thousands) of dollars to market themselves by looking to outside avenues like social media, ad platforms, email marketing and search engine optimization. A far more effective investment is creating a well-equipped internal marketing …

Tips & How To’s

3 Lessons From the Death of a Mobile AR Startup

By | Sep 25, 2017 at 9:20 am

My favorite genre of entrepreneur article is the post-mortem confession. Not because I’m big on schadenfreude, but because it’s so refreshing to see anyone in a VC-and-hustle driven environment actually admit that their startup isn’t the best thing in the …

Startups & Apps

Milwaukee

This Animation App Helps the Autism Community Unlock Their Creativity

By | Sep 18, 2017 at 9:20 am

Have an idea for a story that you know would just get buried if you tried posting it to social media? Then the Wisconsin-based startup Dodles has just the social animation app for you. Their app allows users to design their own visual story and…

Opinion/Analysis

Why Social Video Platforms Might Have a Quality Problem

By | Sep 12, 2017 at 10:50 am

Every major social media platform loves video, and most of the minor ones do, too. They’re even catching up to TV at a fast clip. The reason: Ad revenue goes way farther in video. At this point, the internet’s pivot to video is so…

Social Media

DC

The Gap Between TV News and Online News Shrunk a Ton in Just a Year

By | Sep 11, 2017 at 10:50 am

Americans’ reliance on online news is catching up to their long-time favorite news source, TV. According to a new August 2017 study fresh out of the Pew Research Center, the internet is a scant seven percent of the U.S. population behind TV. Look, the…

Marketing

How Influencers Can Improve Your Content Marketing Strategy

By | Sep 7, 2017 at 5:00 pm

A decade after social media transformed marketing, allowing brands to engage directly with their customers, content marketing has a nearly universal tactic, with more than 86% of marketers using it. And with more than 90% of consumers indicating they prefer to learn about a…

Blogging

Your Content is Boring, Here’s How to Make it Interesting

By | Sep 2, 2017 at 12:45 pm

You may have been blogging for months, if not years, providing useful guides and sharing your creative ideas. But it’s getting somewhat monotonous and it’s now boring. Here are three ideas for you to breathe a new life into your content creation process. Create…

Marketing

6 Ways Startups Can Promote Themselves on a Shoestring Budget

By | Aug 31, 2017 at 6:30 pm

In a recent study, 14 percent of failed startups cited poor marketing as a contributing factor in their failure. What often seems like the “fun” part of business ownership can become problematic for startup owners who don’t take it seriously. If you’ve got a…

Facebook

San Francisco

Did Facebook Just Destroy Micro-Influencer Marketing?

By | Aug 25, 2017 at 9:20 am

Some 47 percent of those between 13 and 34 say they’ve bought something that an online celebrity has spoken about or recommended. As a result, 48 percent of marketers plan to increase their influencer marketing spend this year. And when Facebook cited those two facts…

Programming education

How to Maximize the WordPress Command Line Interface

By | Aug 18, 2017 at 5:00 pm

The WordPress format may be easy to work with, but it still requires a lot of time to keep everything updated. Fortunately, developers who are looking to shave a few minutes off of their work can turn to the WordPress Command Line Interface (WP-CLI)….