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Portland, Maine

Finding Capital Can Be Just as Hard as Managing it

By | Jul 4, 2017 at 10:30 am

Claudia Raessler considers herself to have stumbled into running her own business. Yet she and her husband Ken haven’t appeared to suffer from the accidental case of entrepreneurialism and ample capital. The husband-and-wife team—Claudia is managing director, while Ken is president—own and operate Maine Dye &…



How to Optimize Search for Your WordPress Blog

By | Jun 30, 2017 at 5:00 pm

Content marketing is more important than ever, and WordPress has become the major venue for businesses to talk about the ins and out of their industry to attract attention. It is the most used content management system in the Internet with over 500 sites…

Tips & How To’s


It’s Time to Change the Way You Track Progress

By | Jun 14, 2017 at 6:30 pm

You never want to bite off more than you can chew. Ever. Seriously, overexerting yourself, especially in the startup world, can have dire consequences for your future. However, the drive to be innovative is more than understandable, as so many tech entrepreneurs build products…

Tips & How To’s

3 Useful Design Tips and Tools for Content Creators

By | Aug 29, 2016 at 7:00 pm

As website owners and bloggers, we are the content creators of the internet. With more than a billion active sites on the internet today, not only does this mean there is a never ending supply of content out there flooding the internet, it also…

Tips & How To’s

What Are the Best Times to Post Content on Social Media?

By | Aug 1, 2016 at 5:00 pm

Remember the last time you wrote a really great article for your website or blog and wanted to share it with the rest of the world? Of course, you do — after all, it was a great work of art! Now my question is……

Tips & How To’s

6 Ways to Maximize Conversions from Your Blog

By | Sep 1, 2016 at 3:00 pm

It’s 2016, and it’s become kind of a given now that businesses should be blogging as a way to attract customers. Unfortunately, most businesses blogging in 2016 can’t for the life of them get blogging to work; they’ve been told they have to blog,…

Tips & How To’s

5 Strategies for a Successful Blog in 2016

By | Nov 6, 2015 at 10:00 am

The Internet changes more than the weather, but luckily for us it’s a little easier to predict. Not easy, mind you, but certain predictions here hold more weight than, say, plotting the path of a hurricane. Blogging evolves based on certain evolutionary trends, and…

Social Media

4 Key Principles Every Social Media Marketer Should Understand

By | Sep 2, 2015 at 8:00 pm

It’s not uncommon to encounter broad sweeping statements like “social media marketing is great for business,” or “social media is the future of online marketing.” However, while we’re subjected to the watered down rants of pundits who praise the perks of building huge followings…


3 Reasons Not to Fear Failure in Your Content Strategy

By | Jul 22, 2015 at 10:00 am

These days, creative content is a key component in every successful marketing campaign. Unfortunately, many businesses fail to come up with fresh ideas for optimal engagement because they fear out-of-the-box ideas will waste their bandwidth on failure. The problem here is that if a business doesn’t try…


10 Things Every Online Business Owner Should Know For 2016

By | Dec 9, 2015 at 9:00 pm

Tick… tick… tick… 2015 is winding down faster every day. Very soon, we will be welcoming 2016 and it’s now that time of the year when businesses start to revise their strategy and map out a way to conquer the New Year. 2015 was a great…


Which Marketing Techniques Should you Adopt in the Year 2015?

By | Jan 11, 2015 at 8:00 am

With the progress of marketing techniques beyond “buzzword shifts”, 2015 is sure to witness further marketing changes. There are multiple forces shaping these changes and it’s important to understand how they will manifest themselves. Here is a rundown on the top marketing changes which…

Marketing & Social Media

Why You Need a Data-Driven Content Marketing Strategy

By | Oct 10, 2014 at 3:00 pm

In today’s digital world, there’s no shortage of the data marketers have on hand, assuming they have at least a basic level of skill to navigate the Internet. And that’s good news. When leveraged correctly, data really fortifies content. Case in point? See if…



Rohit Bhargava’s Tip for Startups: Stop Trying to Sell Advertising

By | Jul 14, 2014 at 3:00 pm

At last week’s DC launch event for Startup Mixology, the first book from Tech Cocktail’s own cofounder, Frank Gruber. Gruber was joined on-stage by a handful of local entrepreneurs to discuss some of the topics covered in the book. Among them was Rohit Bhargava, the founder…

Tech Cocktail Top Posts

Tech Cocktail Top Stories of the Week: Female Founders Respond to PepsiCo CEO, 500 Startups Unveils Free Legal Docs, An Emotional Account of Startup Failure

By | Jul 13, 2014 at 2:30 pm

Did you miss out on one (or five) of Tech Cocktail’s posts from this week? It’s okay. We want to let you know that we forgive you; we totally get it. You’re a busy person, with a lot of things on your mind and…

Marketing & Social Media

Six Tips for a Data-Driven Content Strategy

By | Jul 7, 2014 at 6:00 pm

Digital marketing is a need that simply didn’t exist 50 or even 20 years ago. Back then, gaining customers was as simple as word-of-mouth and trust-based relationships. If a customer was happy with the service provided or product obtained, they’d spread the word. Likewise,…



Jim Bankoff of Vox Media: Content Isn’t The Product

By | Jun 24, 2014 at 7:00 pm

Since its founding in 2011, Vox Media has quickly become one of the leading digital media companies. With popular websites from the the likes of Eater and Curbed to The Verge and Vox, the company’s successful development of topical media content has allowed them to outpace more traditional publications on the Web competing…