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Marketing

7 Key Video Marketing Statistics You Need to Know

By | May 15, 2017 at 10:30 am

Arguably, everyone knows how Dropbox got started. The founders shot a quick screencast video demonstrating how the product will work. They shared the link on HackerNews and got a huge community response. Though this story took place back in 2008, video marketing today still…

Marketing

The Direct Correlation Between Trust and Conversion Rates

By | Nov 22, 2016 at 8:30 pm

Everyone is involved in establishing trust in an ecommerce business. Content marketers try to connect and develop relationships, while sales and customer service reps try to be responsive. Even owners are designing their sites for great UX and UI. All of these things help…

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Tips & How To’s

Here’s How To Increase Mobile Website Conversion Rates

By | Oct 2, 2016 at 4:00 pm

Today consumers spend more time on their mobile devices than on desktop computers. In fact, 30% of all ecommerce sales today already occur through the use of smartphones and tablets. If you have any doubt in your mind, the niche will continue to grow rapidly…

Tips & How To’s

How to Keep Customers in Their Shopping Carts

By | Sep 29, 2016 at 4:30 pm

Fact: 68.63% of online purchases get abandoned. And no, it isn’t the total price tag. Customers often tend to abandon online shopping carts due to poor navigation, security concerns, on-site glitches and crashes, lengthy checkout process or unsuitable/expensive payment methods. Applying the right design principles…

Marketing

5 Simple Tweaks to Increase Your Email Click-Through Rate

By | Sep 27, 2016 at 12:45 pm

Email marketing is one of the most preferred methods people use to drive traffic and conversion to their business. If it is done with a proper attention and the right strategy then it can bring more success. How much success? Email is arguably the most…

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Marketing

3 Conversion Optimization Tweaks You Can Implement Today

By | Sep 15, 2016 at 9:19 am

Whenever someone lands on your website, you want them to perform a specific action. After all, you’ve invested so much in getting that traffic. When a user does perform the desired action – that’s a conversion. And when it doesn’t happen, well, that means…

Ecommerce

3 Effective Strategies to Reduce Cart Abandonment Rates

By | Sep 12, 2016 at 9:00 am

You have powered your copy and website for optimal conversions. Your sales funnel is immaculate and leads the customer to the ultimate goal without a single hiccup. You propose different checkout options and juicy incentives along the way. Yet your cart abandonment rate is…

Tips & How To’s

Smart Tricks for Optimizing Your Conversion Rates

By | Jul 24, 2016 at 10:50 am

Here’s the kicker about conversion rate optimization – most of the time it has nothing to do with your traffic stats and social media numbers. In fact, people with massive following often struggle with actually selling their product, while smaller companies with more modest…

Opinion/Analysis

Use the Force, Young Marketer: The Power of Forced User Registration

By | Dec 9, 2015 at 8:00 pm

Forcing user registration does not make you the Evil Emperor, but you do need to smooth the path to galactic domination. A long time ago in an Internet far, far away…the Force Wars raged. The Guest Registration rebels faced off on major retail sites against…

Tips & How To’s

5 Research-Backed Tips to Boost Website Conversions

By | Oct 24, 2015 at 6:00 pm

Do you know that a one-second delay in your website speed can cost you 7 percent in conversions? Or that 99 percecnt of people who visit your website won’t buy on their first visit? It’s easy to obsess over minor things like font size…

Tips & How To’s

Demystifying Conversion Rate Optimization

By | Oct 19, 2015 at 8:06 pm

Do you have trouble getting your website visitors to perform the action you want? If so, you’re not alone. Research has shown that many businesses are only able to convert just about 4% of the total number of people that visit their sites. But,…