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Ecommerce

A Startup Guide to Launching a Store Front and Attracting Customers

By | Jul 14, 2017 at 2:30 pm

Running a business takes a lot of hard work, a little bit of luck, and all the advice you can get. Whether it’s from a long-time mentor or an article you saw on Facebook, being able to stay informed on business trends can be…

Marketing

How Domain Names Can Impact Customer Engagement

By | Jul 10, 2017 at 9:20 am

When it comes to branding, picking the ultimate online name can be a challenge. If your domain name doesn’t explain what you’re offering or is hard to understand, customers will give up searching for you. We asked two founders about the process of choosing…

FinTech

How Bitcoin Can Help Expand Your Business Globally

By | Jul 7, 2017 at 7:15 am

If you are looking to expand your business internationally, Bitcoin could help expand your work and payment offerings globally. While you may have heard about Bitcoin, you may not realize that this alternative form of payment could benefit your business. Getting started with cryptocurrency…

Marketing

How to Make Your Small Business Stand Out from the Competition

By | Jul 4, 2017 at 2:30 pm

Starting a small business is the easiest thing to do but executing strategies and making it profitable is where the entire challenge lies. Businesses need to find ways to stand out from the crowd of competitors in order to enjoy effortless flow of clients. Startups no…

Productivity

Can More Tech Increase Your Productivity?

By | Jul 3, 2017 at 3:50 pm

How many devices do you own and what effect does it have on your productivity? Have you ever wondered about that tablet you bought on a whim that is lying in a corner collecting dust? Fear not my friend, you are not alone. Increasing…

Startup_Mixology_300x250

Business

Boulder

These 13 Articles Can Help You Become More Customer-Focused

By | Jun 23, 2017 at 3:50 pm

One of the difficult things about dealing with customer feedback with the mindset of putting the customers first is that there is not a road map that can help all types of businesses become more customer-focused. In the end, every business has to find their…

Interviews

New York

Peter Roper of Google on Meeting Customers in the Moment

By | Jun 16, 2017 at 6:30 pm

As more customers begin to rely their phone for news, daily tasks, shopping, communication and more, brands are going to have to adjust their mobile strategy to get noticed and build customer loyalty. Peter Roper, Head of Mobile Brand Strategy at Google, helps brands tell…

Marketing

Orange County

Why You Should Get a Job in Customer Service Before Launching a Startup

By | Jun 15, 2017 at 6:30 pm

With any product or service you are going to deal with customers and their complaints. In order to gain a better understanding of people and deal with conflict resolution, one founder suggests for you to get a job in a certain area. Chris Van…

Productivity

7 Things That Productive Teams Don’t Do

By | Jun 10, 2017 at 10:30 am

Everyone wants to produce a healthy and effective team, but it can be exceptionally hard to produce one, especially when you are dealing with a big team. We know that a productive team is the key to success. In any business, if you have…

Ecommerce

6 Ways Tech is Changing the Game for Ecommerce Merchants

By | Jun 7, 2017 at 7:15 am

In 2017, the relationship between marketing technology and ecommerce is arguably stronger than ever. Representing a market share worth well over $22 trillion, the opportunities for eCommerce merchants to stake their claim are seemingly endless. As a result, new martech solutions are constantly emerging to…

Tips & How To’s

How to Salvage a Negative Customer Review

By | May 30, 2017 at 10:30 am

In 2004, Yelp! started the most prominent customer review site in the world. Over the next few years, other review sites emerged and are now seemingly ubiquitous: Yelp! for restaurants and local services, Glassdoor for jobs, and TripAdvisor for travel and tourism. Today, review…

Marketing & Social Media

Marketing With Emotion Helps Build Customer Relationships and Revenue

By | May 25, 2017 at 7:00 pm

Somewhere in the history of marketing, we decided to silo our marketing skills and strategies to be either B2B or B2C. The problem is, businesses are made up of people, not pre-programmed robots. That same IT buyer you may be targeting is also making…

Tips & How To’s

How to Improve Mobile App Engagement Through Design

By | May 18, 2017 at 7:00 pm

User experiences are crucial to the success of an application. Design something too simple, and you’ll lose out to other groups that can offer more features. Design something too complicated, and most users will delete the app after their first few attempts to use…

Marketing

Digital Body Language is Changing the Future of Online Ads

By | May 16, 2017 at 9:15 am

Do companies really know who you are? Does all of the data they track add up to anything that amounts to a meaningful picture of your life, your beliefs, your wants and desires? That is a hard question to answer, but in the world…

Trends

Charleston, SC

How Your Brand Can Succeed Through Trust, Transparency, and Exceptional Experiences

By | May 2, 2017 at 2:20 pm

America has become more polarized than ever, and technology is at the forefront of both problem and solution. Between fake news deceiving viewers, non-transparent monopolies keeping consumers in the dark, and political bubbles making progress impossible, it’s easy to become distracted or even confused…

Marketing

10 Ways to Generate More Sales From Your Landing Page

By | Apr 20, 2017 at 8:30 pm

When customers land on your page, you’re obviously hoping for conversions. However, if the site is too confusing or doesn’t explain what you do, it’s easy for customers to leave. After 15 years as president of a full-service digital marketing agency, the number one…

Interviews

Austin

Startups: Disrupt Yourself To Disrupt The Industry – Interview With Brian Solis

By | Mar 23, 2017 at 3:30 pm

While startups may think that Silicon Valley is the only place they should build a business and find funding, they’re wrong. Startup hotspots such as Los Angeles, New York, Denver, Phoenix, Austin, and more, are bubbling up all over the country and the money…