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Interviews

Boulder

Why Startups Need to Put Customers at the Center of Strategic Decisions

By | Dec 12, 2017 at 8:30 am

It’s easy to stray away from putting customer’s as your first priority and get caught up in the other aspects of the business. But at the end of the day, without putting your customer at the center of your decisions, it could impact your…

Marketing

Denver

9 Effective Ways to Use Street Teams and Build Brand Awareness

By | Dec 12, 2017 at 7:15 am

Consumers are constantly bombarded with digital marketing materials, from social media ads and paid search ads to blast emails and weekly newsletters. It’s hard for brands to cut through the clutter and show value to consumers — unless they utilize the power of human…

Marketing & Social Media

3 Ways Artificial Intelligence Can Boost CRM Initiatives

By | Dec 1, 2017 at 7:15 am

While customer relationship management systems have made data accessible, manually processing and analyzing that data is prohibitively time- and resource-consuming for many businesses. Conversely, by using artificial intelligence, you can go through reams of data and come away …

Marketing

Des Moines

4 Lead Generation Strategies for Early-Stage Startups

By | Nov 28, 2017 at 7:15 am

Sales can make or break your company. It doesn’t matter if you run a business with an eight-figure top line, or you’re leading a small startup that’s just trying to close on its first few sales, lead generation is something you have to focus…

Business

Ask Your Team These 4 Questions About Customer Support Efforts

By | Nov 1, 2017 at 7:15 am

Providing strong support to your customers after their purchase is one of the most effective ways to build a good relationship. The power of positive relationships should never be underestimated, especially if you care about things like creating a loyal customer base and …

Mobile

Chicago

12 Questions to Ask Before Building a Mobile App

By | Nov 13, 2017 at 6:30 pm

In a report by Go-Globe, people spend 52 percent of their time on a mobile app. While mobile apps provide another way to engage with your customer is creating one really necessary for your business? Below, 12 entrepreneurs from YEC provide practical advice you…

Ecommerce

5 Ways to Reduce Shopping Cart Abandonment

By | Nov 2, 2017 at 8:30 am

Getting customers through the shopping cart can drastically impact your conversion rate. And if the process is laborious, expect more people to bail. According to a study done by the Baymard Institute the average shopping cart abandonment rate is 68 percent. The study also …

Business

New Jersey

4 Ways to Improve the Customer Experience

By | Oct 30, 2017 at 6:30 pm

The customer experience has been a defining element in the success of any business for as long as the idea that how you sell is as important, if not more, than what you sell. Omnichannel services, a personalized approach to every client and AI…

Marketing

4 Habits Your Team Can Develop to Improve Customer Relations

By | Oct 26, 2017 at 7:15 am

If you work with business customers, as an account manager, an owner, a consultant or a customer happiness representative, you know that great service doesn’t mean that friendliness fixes the problem. Results trump even the most friendly interactions. For B2B client …

Tips & How To’s

5 Easiest Ways to Gain Your Customers’ Trust

By | Oct 15, 2017 at 2:30 pm

In a world full of cyber attacks and data breaches, customer trust is more valuable than ever. Unfortunately, customers of today have trouble trusting companies that don’t follow a certain set of guidelines. Fortunately, we’ve got a few of them for you right here….

Dev & Design

You Won’t Succeed Until You Understand Both the Product and Customer

By | Oct 13, 2017 at 9:20 am

You can improve on your product by identifying your future customers and going out to get their authentic reactions. In order to be a successful entrepreneur with a groundbreaking product or service, the best thing you can do is leave your office. I know…

Marketing

5 Essential Elements of a Call-to-Action Campaign

By | Sep 26, 2017 at 6:30 pm

Perhaps your website is getting more traffic lately, it’s still necessary to have a plan in place in order to convert visitors into leads. Without mincing words, call-to-action (CTA) is one of the most effective means to improve your conversion rate. Just as the…

Tips & How To’s

5 Tips to Saving Customer Relationships When Things Go South

By | Oct 11, 2017 at 8:30 am

Sometimes, being an entrepreneur isn’t all it’s cracked up to be. When I left my 9-5 job, it was to pursue the ultimate freedom of self-management. I became the boss, and that meant the power was all mine, right? Not exactly. As we all…

Tips & How To’s

How Small Businesses Can Deliver Enterprise Level Customer Service

By | Sep 25, 2017 at 5:00 pm

Customer service is the backbone of most successful businesses. If you get customer service right, customers will remain loyal. If you mess it up, you’ll have a hard time growing. The only problem is that startups, hindered by a lack of resources, often find…

Events

Seattle

6 Questions to Ask When Monetizing Your Startup

By | Oct 6, 2017 at 11:30 am

Many startups launch on an idea, but one integral aspect needs to be hammered out somewhere between a lightbulb moment and an IPO: The revenue stream. Everyone needs money, and sooner or later, a startup will need to pick a model. That’s how Hien…

Productivity

Kansas City

How to Find the Right Tech Solution? Study It

By | Oct 5, 2017 at 5:00 pm

Too often a startup will realize months too late that it needs support from a new piece of technology. Once team members discover a problem, they are frequently forced to find a solution quickly and without doing enough proper research. Instead of rushing to…

Data

5 Applications of Big Data in Social Media Marketing

By | Sep 27, 2017 at 6:30 pm

The use of big data in social media can be a game changer if you have the ability to design consumer preferences that will attract clients and lead to sales. There are several ways you can apply big data in social media to achieve…