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Ecommerce

5 Ways to Reduce Shopping Cart Abandonment

By | Nov 2, 2017 at 8:30 am

Getting customers through the shopping cart can drastically impact your conversion rate. And if the process is laborious, expect more people to bail. According to a study done by the Baymard Institute the average shopping cart abandonment rate is 68 percent. The study also reveals…

Marketing

4 Habits Your Team Can Develop to Improve Customer Relations

By | Oct 26, 2017 at 7:15 am

If you work with business customers, as an account manager, an owner, a consultant or a customer happiness representative, you know that great service doesn’t mean that friendliness fixes the problem. Results trump even the most friendly interactions. For B2B client relationships especially, customer…

Tips & How To’s

5 Tips to Saving Customer Relationships When Things Go South

By | Oct 11, 2017 at 8:30 am

Sometimes, being an entrepreneur isn’t all it’s cracked up to be. When I left my 9-5 job, it was to pursue the ultimate freedom of self-management. I became the boss, and that meant the power was all mine, right? Not exactly. As we all…

Events

Seattle

6 Questions to Ask When Monetizing Your Startup

By | Oct 6, 2017 at 11:30 am

Many startups launch on an idea, but one integral aspect needs to be hammered out somewhere between a lightbulb moment and an IPO: The revenue stream. Everyone needs money, and sooner or later, a startup will need to pick a model. That’s how Hien…

Data

5 Applications of Big Data in Social Media Marketing

By | Sep 27, 2017 at 6:30 pm

The use of big data in social media can be a game changer if you have the ability to design consumer preferences that will attract clients and lead to sales. There are several ways you can apply big data in social media to achieve…

Startup_Mixology_300x250

Marketing

5 Essential Elements of a Call-to-Action Campaign

By | Sep 26, 2017 at 6:30 pm

Perhaps your website is getting more traffic lately, it’s still necessary to have a plan in place in order to convert visitors into leads. Without mincing words, call-to-action (CTA) is one of the most effective means to improve your conversion rate. Just as the…

Tips & How To’s

How to Choose the Best CRM for Your Small Business

By | Aug 19, 2017 at 6:05 pm

When your business is in its very early stages you are likely to have a small team and a handful of customers – managing contact details is not particularly challenging, right? But as your organization grows to the next level and your staff and…

Marketing & Social Media

Palo Alto

4 Ways to Incorporate SEO Into Your Facebook Ads

By | Aug 16, 2017 at 7:15 am

Many SEO experts focus all their attention on improving a website’s rank for a certain number of keywords. However, even the most narrowly researched set of keywords will still attract an extremely wide array of visitors, and will not target that specific audience that…

Entrepreneur

Chicago

15 Bold Leadership Moves That Paid Off

By | Aug 14, 2017 at 7:15 am

Taking a chance is part of business. Staying static in how your company operates means, at best, your firm starts to slip behind others in your industry or, at worst, boredom and lack of creativity ends up costing you talented staff members. But not…

Dev & Design

Learn the Key Secrets to Effective UI/UX Design

By | Aug 11, 2017 at 6:30 am

These days, consumers want every product to be an experience. From movie theaters to restaurants to phone apps, users need to be totally engaged from point A to point B. As so, your app’s look and feel can determine whether it thrives or fails,…

Social Media

Everything You Need to Know About Who’s Using Snapchat

By | Aug 9, 2017 at 9:20 am

As perhaps Facebook’s biggest rival at this point in the game, Snapchat has been holding its own against the social media giant for years. Ever since denying an acquisition request four years ago, the disappearing-message app turned social media powerhouse has seen exponential growth,…

Mobile

Palo Alto

News Aggregator Flipboard Is a Secret Weapon for Mobile Traffic

By | Jul 28, 2017 at 12:20 pm

Quick, name the top traffic sources for a mobile site: the Google/Facebook duopoly sits at the top, while other major social networks — Twitter, Pinterest, LinkedIn, and even Instagram — might factor in depending on the news in question. But does the news aggregation…

Social Media

3 Things That Will Improve Your Video Quality on YouTube

By | Jul 21, 2017 at 6:30 pm

If you’re thinking about how to improve your videos for YouTube, you need to take their curiosity to the next level and offer something unique and eye-catching. Check out these three ideas that can improve the quality of your videos and make it more…

Marketing & Social Media

Austin

Staying Authentic Is the Key to Attracting Customers

By | Jul 20, 2017 at 12:20 pm

Before investors are really going to dump a pile of cash in your lap to build your business, they are going to want to see some traction and customer acquisition. We asked three startup companies what they did to acquire customers through social media…

Marketing

NYC

Quality Content Is the Most Important SEO Ranking Factor

By | Jul 18, 2017 at 5:00 pm

By now, every website owner is aware that Google penalizes sites that use old-fashioned SEO techniques such as keyword stuffing. The search engine giant also continuously improves their RankBrain algorithm to help deliver the right results for each user’s query. This has had the…

Tips & How To’s

New York

How to Boost Profits Thrоugh Upscaling and Сrоѕѕ-Ѕеllіng

By | Jul 13, 2017 at 6:30 pm

Twо mаіn wауѕ tо іnсrеаѕе уоur turnover is to have more traffic оn your website and increase your conversion rate. While bоth аrе effective, there are other ways to increase thе average vаluе оf an оrdеr by uрgrаding your рrоduсtѕ аnd оffеr сrоѕѕ-ѕеllіng. Aссоrdіng to…

Marketing & Social Media

Portland

How to Optimize Your Customer’s Testimonials

By | Jul 12, 2017 at 5:00 pm

For the majority of today’s customers, testimonials play a significant role in purchasing decisions. A testimonial can help solidify a consumer’s product selection, help the customer trust a business, and even help generate a new desire for a product the consumer wasn’t previously shopping…