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Marketing

6 Essential Steps to Creating Your Own Startup Logo

By | Jun 22, 2017 at 6:30 pm

Everyone tells you that you need a startup logo, but nobody tells you how to make one. They just throw you to the metaphorical wolves, leaving you to learn the hard way about a whole universe of design terminology and tactics. This post isn’t…

Marketing & Social Media

5 Affordable Graphic Design Programs to Make Your Creations Pop

By | Jun 22, 2017 at 11:10 am

You know how good cookies taste so much better when you’ve made them yourself? It’s just so satisfying–especially when other people like them too. The same can be said for a great piece of visual content that you create yourself. A like-worthy Instagram graphic or an…

Social Media

San Francisco

Social Media News: Facebook Gets GIFs, Twitter Goes Round

By | Jun 16, 2017 at 1:30 pm

In the ever changing world of social media, few updates drastically change how we interact with them. This week however marks a new notch on the timeline for two massive updates for both Facebook and Twitter, both of which you have undoubtedly already seen….

Trends

United Kingdom

Here’s How Freelancers Can Make Almost Twice As Much Income

By | Jun 15, 2017 at 9:20 am

While freelance work can be an incredibly liberating experience for marketing and design professionals, financial stability is far from the most notable perk. With shifting trends, pinched budgets, and picky clients, there are times when it seems like a standard 9 to 5 would…

Dev & Design

The 7 Most Important Website Usability Factors

By | May 21, 2017 at 2:30 pm

Usability is very important in modern web design and could be the difference between a user sticking around on your website or getting out of there faster than Usain Bolt, never to return again. There are a large number of factors to consider for…

Startup_Mixology_300x250

Tips & How To’s

How to Improve Mobile App Engagement Through Design

By | May 18, 2017 at 7:00 pm

User experiences are crucial to the success of an application. Design something too simple, and you’ll lose out to other groups that can offer more features. Design something too complicated, and most users will delete the app after their first few attempts to use…

Dev & Design

Why Every Entrepreneur Should Have a Design-Centered Mindset

By | Apr 13, 2017 at 5:50 pm

Creativity is essential no matter what industry your business is in. As the CEO and founder of an interactive content marketing platform that provides a beautiful and powerful digital design studio to users, I feel that I can safely state that most people don’t really…

Augmented Reality

The Future of Interior Design: Virtual Showrooms and Augmented Catalogs

By | Mar 17, 2017 at 10:30 am

Interior design is in the process of being completely revamped as new technologies enter the playing field. By looking toward the future, particularly the nascent technologies of virtual, augmented, and mixed reality, interior designers are finding new ways to attract customers and outcompete rivals….

Trends

8 Design Trends to Watch Out For in 2017 [Infographic]

By | Mar 7, 2017 at 10:30 am

In the digital world, standards and practices are always on the move. Whether it’s marketing tactics, means of funding, or hiring solutions, the only constant in business is change. With these kind of perpetually shifting trends, it can be hard to nail down a…

Tips & How To’s

How a Better Logo Can Improve Your Business

By | Feb 22, 2017 at 11:20 am

Many people, especially those who are starting a new business, would say that choosing or making a logo is one of the easiest parts of the job. But is it? Creating a visual identity for a business is not like putting some random picture…

Inspiration

The 3 Basic Principles Founders Can Follow to Achieve Quality Results 

By | Feb 8, 2017 at 7:00 pm

We are all in the rush these days. As founders, we want to literally do more faster all the time. As we rush, we may get a lot done, but sometimes we don’t do things right. We forego quality in exchange for speed and quantity. Yet it is…

Tips & How To’s

For User Experience Design That Delights, Put People First

By | Jan 18, 2017 at 7:00 pm

In a world saturated with web and mobile apps, great user experience (UX) design remains scarce. Maybe that shouldn’t be a surprise. After all, optimizing digital experiences for human behavior is always a challenge. As entrepreneurs or designers, it can be easy to fall into the…

Social Good

How Empathy-Driven Innovation Can Improve Your Bottom Line

By | Jan 17, 2017 at 2:20 pm

In the traditional paradigm, a rigid set of requirements dictates product design. Normally, when envisioning a new offering, a founder considers a few things: Would the new product offer more than the competition? Can it complement the existing product line? Would it appeal to…

Trends

4 Web Development Trends to Look Out For in 2017 [Infographic]

By | Jan 13, 2017 at 7:00 pm

Web developers lead very exciting lives. With technology evolving at an ever-increasing rate, you’ll never run out of new skills to learn or ideas to explore. While this can be fun for developers who love to code, it also means you should do your best…

Dev & Design

The 5 Biggest User Interface Trends to Look for in 2017

By | Dec 20, 2016 at 11:20 am

We already know marketers in 2017 will be dealing with a focus-shift from sheer numbers to strong engagement in a variety of ways. They’ll be relying on influencers, developing retention strategies, and evolving their mobile interactions beyond simple apps. But another common startup job will be…

Tips & How To’s

What Makes a Good Startup Logo?

By | Dec 19, 2016 at 7:00 pm

A logo may not be the most important aspect of a startup’s branding, but it’s definitely up there. Your logo is going to guide the visual element of your branding efforts for the foreseeable future. It should be memorable, aesthetically pleasing, and representative of your…

Gear & Gadgets

Lenovo’s Yoga Book Is a Great Toy for Designers [Review]

By | Dec 19, 2016 at 3:30 pm

In an age where computers and tablets are constantly borrowing similar designs, gone are the days of innovative concepts. That is except for Lenovo, who has constantly pushed the envelope on their Yoga line, and most recently on their incredibly lightweight Yoga Book series. Not…