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4 Ways Startups Can Expand Their Brand With Paid Advertising

By | Aug 21, 2017 at 5:00 pm

No one is particularly fond of ads, but there’s no point in denying it – paid advertising works. Especially for companies that are just starting out and do not have a loyal fan to organically amplify their reach and spread the good word. Here’s…

Marketing & Social Media

Palo Alto

4 Ways to Incorporate SEO Into Your Facebook Ads

By | Aug 16, 2017 at 7:15 am

Many SEO experts focus all their attention on improving a website’s rank for a certain number of keywords. However, even the most narrowly researched set of keywords will still attract an extremely wide array of visitors, and will not target that specific audience that…



Anne Ward: How to Win on the SEO Battlefield

By | Mar 20, 2017 at 3:30 pm

Startups constantly wonder how they can get their company noticed by customers online. Sure, buying ads on social media, creating content, and amplifying their message via Hootsuite is a start, but it’s hard to move the needle if you don’t understand the full scope of…

Product Launch

How Reddit’s Latest Advertising Plan Will Push the Platform Forward

By | Jul 27, 2016 at 3:33 pm

When it comes to finding the best way to make online platforms profitable, many companies are still figuring out a magic formula. But with digital media reshaping how we’re able to use these tools to improve how we create content for consumers and ensure…


Google’s Latest Project Will Help Them Stay on Top of AdTech

By | Jul 20, 2016 at 1:16 pm

Google, in an effort to incorporate adtech in new ways, has recently announced that it will revitalize its advertising program. Their open-source project, Accelerated Mobile Pages, will allow for faster news reading experiences for users, and this has inspired them to create a similar…


The Push for Ad Tech’s Relevancy in Digital Media

By | Jul 12, 2016 at 2:00 pm

When it comes to what’s working online, consumers and internet users alike are looking for ways to engage with content they love with minimal interaction. But for many companies, relying on ad blocking is a way to provide company stability while also producing quality content….

Tips & How To’s

4 Digital Advertising Methods That Lead to Success

By | Jun 3, 2016 at 9:00 pm

Advertising technology is a consistently evolving industry. For digital advertisers, keeping on top of new and old marketing techniques alike is a must. Whether you’re a novice or a seasoned digital advertiser, the importance of taking the right approach could be the difference between success…


Will Shazam’s Image Search Bridge the Print/Digital Advertising Gap?

By | May 29, 2015 at 6:00 pm

Shazam’s recently launched image search enables users to use the well-known music recognition app to view a new interactive digital world. Similar to the concept behind QR Codes, this new take on image search asks users to scan the physical print; such as a…



Advertising Tech Innovator edo Interactive Raises $20M

By | May 27, 2015 at 7:00 am

Last week, Chicago’s edo Interactive announced that they raised $20M Series E Round mostly from existing investors including VantagePoint Capital Partners, Chicago-based Baird Capital, and several Nashville-based investment firms (edo also has a home base in Nashville). Along with this news they also announced…


How to Tactfully Implement Your Digital Advertising

By | Jan 2, 2016 at 8:00 pm

Digital advertising is the way to get the word out about your company’s services and products, but it has to be done tactfully. Manners matter in every aspect of business, including marketing campaigns. Because the digital-media landscape changes constantly, it’s important to keep up…



Baltimore’s R2integrated Acquires Make Me Social

By | Apr 29, 2015 at 3:00 pm

This morning, the Baltimore, MD-based digital marketing agency r2integrated announced its acquisition of the New York, NY-based marketing firm Make Me Social. The news comes a little over a month since the r2integrated announced its acquisition of CatapultWorks, another digital marketing agency based in…


Three Ad Tech Trends to Watch in 2015

By | Feb 19, 2015 at 8:00 am

I like to equate the digital ad tech ecosystem to the island on Lost. You think you have it all figured out until a polar bear spontaneously rushes you from behind, adding another variable to an already complex equation. You adjust your thinking only…


TreSensa: Making a Game of Mobile Advertising

By | Oct 1, 2014 at 1:30 pm

Advertisers want your attention — on TV, in magazines, on the internet, and almost everywhere you look, there are hints of promotions, deals or pilots. Yet, there is still a platform where brands are struggling to connect with fans: mobile advertising. “Banner ads don’t…


Rude vs. Respectful Ads, and the Technology Behind Them

By | May 5, 2014 at 5:00 pm

Ads shouldn’t steal your time. Ads shouldn’t distract you. And ads shouldn’t be useless. Online publishing used to be a simple, profitable business, where an advertiser paid to put their ads in front of a given audience. Advertisers got what they wanted: consumers; and…


Blue Bite’s Daniel Trigub on the Future of NFC and Mobile Marketing

By | Jan 13, 2012 at 11:30 am

When we last covered Blue Bite, they were just starting to use near field communication (NFC) to deliver content in a highly targeted way.  As Daniel Trigub, Blue Bite’s VP of Business Development, told me, the company is focused on bridging location and content…