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Jobs

11 Desirable Skills Sets Needed for Digital Marketing Jobs

By | Dec 1, 2017 at 3:50 pm

Marketing jobs don’t have the same descriptions or skill set as they did a few years ago. With the shift towards digital marketing, SEO, social media, content marketing, and online engagement, the skill sets needed to be successful in a new job are more…

Marketing & Social Media

Los Angeles

3 Ways to Leverage Micro-Influencers and Grow Your Business

By | Oct 24, 2017 at 6:30 pm

One of the major shifts we have seen in consumer behavior is how reliant they are on reviews and third party recommendations. In fact, 71 percent of people say they make buying decisions based on recommendations they find on social media. These social recommendations…

Enqos – Tower V3

Marketing & Social Media

How the Rise of Live Streaming Impacts Digital Marketing

By | Oct 24, 2017 at 5:00 pm

Live streaming has evolved from a trendy phenomenon into a full-blown marketing strategy used by brands and businesses in nearly every industry. Rather than telling us about company updates and initiatives, brands are showing us. The rise of live streaming among social media’s most…

Blogging

How to Create Content for Shrinking Attention Spans

By | Oct 17, 2017 at 8:30 am

Do I have your attention? Good. The idea that our attention spans are increasingly shrinking is one we hear all the time. Blame it on the mobile revolution. There is so much content to consume online, along with so many interruptions during the day,…

Marketing

How to Build A Career In Digital Marketing During Your Free Time

By | Sep 29, 2017 at 3:00 pm

Digital and social media marketing are the present and future of advertising. Whether you’re growing your own small business or managing promotional projects for a company, you’ll need to master the art of marketing in the digital age. Learn everything you need to know…

Culture

5 Common Principles Millennial Entrepreneurs Use to Succeed

By | Sep 21, 2017 at 8:30 am

Just because the internet has afforded everyone a wide array of tools that they can use to grow their businesses, doesn’t mean that growing a business from practically nothing, to something that investors will find “drool-worthy” is easy to pull off. The fact is,…

Marketing

Denver

How to Align Go to Market Strategies to Match the Enterprise Buying Cycle

By | Sep 8, 2017 at 8:30 am

In a previous post I recently covered the importance of targeting large-scale enterprise deals. Now we’ll touch on the steps SaaS companies need to take to land these contracts. The go-to-market approach for these deals is much more complex than a self-service or SMB…

Marketing

Chicago

Just 19 Percent of Small Business Owners Market With Google AdWords

By | Aug 29, 2017 at 11:30 am

The internet — whether desktop or mobile — is eating everything. Ad dollars everywhere from the news to Even the long-established power of TV ads is deminishing, as internet ad spend is set to pass up TV ad spend this year, according to the…

Food

How Technology is Changing the Modern Restaurant Business

By | Aug 20, 2017 at 2:30 pm

In the hospitality industry, technology in the restaurant business is all about making things more convenient and easy to access for both the customers and the business owners. While there are quite a few ways in which hardware and software integration is affecting restaurants…

Funding

Maine

What It Means to Have a Honey Badger Culture

By | Aug 17, 2017 at 8:30 am

The honey badger could be considered the world’s most fearless animal. For a Rockland, Maine-based digital marketing agency, Dream Local Digital, they consider their team members #HoneyBadgers of the online marketing world. Here’s how the company explains it: “#HoneyBadgers are tenacious. When we set…

Marketing & Social Media

Why App Growth Isn’t Important Anymore

By | Aug 16, 2017 at 8:30 am

Is app growth obsolete? The numbers in a couple recent studies make it seem so. Companies are seeing a sharp decrease or complete halt in downloads. Even the biggest app publishers notice growth moving at a snail’s pace. A recent report showed that the…

Marketing & Social Media

Palo Alto

4 Ways to Incorporate SEO Into Your Facebook Ads

By | Aug 16, 2017 at 7:15 am

Many SEO experts focus all their attention on improving a website’s rank for a certain number of keywords. However, even the most narrowly researched set of keywords will still attract an extremely wide array of visitors, and will not target that specific audience that…

Blogging

How to Write Attention-Sucking Content That Rakes in Website Traffic

By | Aug 13, 2017 at 12:45 pm

In the sea of craptastic content that are published online every single day, you need to come up with a technique that enables you to grab your audiences’ attention. Of course, there’s no way you’ll be able to do that if you’re publishing the…

Marketing

3 Critical Mistakes Startups Make with Inbound Marketing

By | Aug 10, 2017 at 6:30 pm

Marketing a startup is significantly tougher today than it used to be. There are several reasons: Brands are working on much smaller budgets. During the dotcom era, startups had little trouble securing financing. Many of my friends that worked for startups in the late…

Marketing & Social Media

Learn The Keys to Mastering Social Marketing

By | Aug 9, 2017 at 6:30 am

With the large number of companies currently in existence and the creation of many more each day, social marketing is becoming an even larger part of any product lifecycle. Now you can learn the tricks of the trade with the Full-Stack Marketer Bundle, and…

Marketing & Social Media

Denver

The Dark Side of Digital Advertising

By | Jun 28, 2017 at 5:00 pm

It’s been forty years since the first installment of the Star Wars series captivated a generation of moviegoers, but the universe George Lucas built in his imagination is more relevant now than ever. Throughout the series, audiences have seen the characters face temptation, but at the…

Trends

5 Digital Marketing Trends to Implement in 2017

By | Jun 27, 2017 at 6:30 pm

Savvy marketers know that they need to keep up on the latest digital marketing trends within their industry, but outside of marketing circles there’s often a lack of awareness about how important it is to stay current with the marketing trends—digital marketing is changing…