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How to Align Go to Market Strategies to Match the Enterprise Buying Cycle

By | Sep 8, 2017 at 8:30 am

In a previous post I recently covered the importance of targeting large-scale enterprise deals. Now we’ll touch on the steps SaaS companies need to take to land these contracts. The go-to-market approach for these deals is much more complex than a self-service or SMB…



SaaS Companies Need to Eventually Consider An Enterprise Approach

By | Aug 3, 2017 at 6:30 pm

When you’re just starting out as a SaaS company, every little thing you do matters. You’ll pursue deals that you wouldn’t even consider a few years down the line, and you’ll do absolutely everything you can to cater to the few customers you have….


San Francisco

How to Improve the Outcome of Your Enterprise Project

By | Jun 20, 2017 at 8:30 am

Working on an enterprise project requires careful planning and execution to achieve the desired result. Enterprise Project Management (EPM) is a specialized field that includes thinking, communicating and performing in a specific way. The goal is to facilitate the organization of an enterprise’s resources…


Corporate Innovation Centers Are Taking Over the World

By | Dec 15, 2016 at 11:20 am

We live in an era of digital Darwinism, a time when technology and society continually evolve. The reality is that innovation is now a constant, and the net result sets the stage for disruption. Every day, startups continue to push industries and technologies forward….


Why You Need to Consider Investing in an Enterprise App Now

By | Sep 1, 2016 at 2:00 pm

Enterprise apps have become increasingly more commonplace in the business world because they’re specifically designed to help companies make the best decisions and solve their problems as easily as possible. But if you’re a small business owner and you don’t yet have an enterprise…


For Enterprises, Mobile Is the Key Strategy for 2016

By | Dec 27, 2015 at 1:00 pm

As you scroll through page after page on the Internet, the entrepreneur is banking on all the data that you leave behind. Usage statistics, browsing habits, interests, likes, social activities, shopping patterns and whatnot – all this data is crucial for the enterprise of…

Tech Cocktail Celebrate

Las Vegas

Witness the Symbiosis Between Enterprises and Startups [VIDEO]

By | Nov 12, 2015 at 6:00 pm

Throughout various startup ecosystems across the US there are a lot of examples of startup companies working alongside enterprise corporations. It’s not uncommon by any means, and there’s a lot more to this symbiosis than acquisitions. On one end, you see the enterprise provide access…

Tech Cocktail Celebrate


Meet Our Startup of the Year Competition Semifinalists: Sky Blue Technology

By | Sep 15, 2015 at 2:00 pm

From apps to hardware, to KickStarter successes and international startups, we’re inching closer to finding out who will take home the title of Startup of the Year at our annual Celebrate Conference in October. Among the dozens of participants that applied for the online competitions, only a…

Internet of Things

The 18 Most-Funded Startup Industries in 2014

By | Jul 15, 2015 at 12:30 pm

In 2014, the health care industry garnered the highest amount of venture funding and the second-highest number of venture deals: $9.74 billion invested in 1,100 deals, reported Mattermark. And it’s not surprising, with so many opportunities to improve our medical system. Filling out a…



Cloud-Based KnowledgeHound Raises $1.2M Seed Round

By | Jul 7, 2015 at 2:00 pm

Chicago, IL-based KnowledgeHound, the Google of market research, today announced the closure of a $1.2M seed round led by two investors. Founded in 2013, KnowledgeHound is an enterprise market research data-retrieval and visualization platform that has worked with organizations such as Pepsi Co, Mars,…



High Alpha Raises $35M to Improve The Enterprise Cloud

By | Jun 30, 2015 at 12:30 pm

In a statement released by Indianapolis based High Alpha, they announced a $35M fund to create, operate, and fund enterprise cloud companies. This specifically focuses on the launch of two new initiatives: High Alpha Studio and High Alpha Seed. The newly launched venture studio…


San Francisco

Apps Carry Just as Much Risk for Security Breaches as Technical Attacks

By | Apr 23, 2015 at 7:00 am

It’s no secret that enterprises face a greater threat from the millions of apps their employees use each day than from mobile malware. In fact, through 2017, Gartner claims that 75 percent of all mobile security breaches will be through apps, not deep technical…

Internet of Things

The 10 Fastest-Growing Startup Industries in 2014

By | Apr 2, 2015 at 2:04 pm

Cloud is old news, right? Think again – cloud computing topped Mattermark‘s list of the fastest-growing startup industries in 2014, far ahead of the pack. Mattermark measures industry growth by looking at the growth of individual startups, taking into account monthly unique website visitors, weekly…


Facebook at Work: Enterprise Social Networks

By | Jan 25, 2015 at 12:00 pm

Efficiency and spending time on social networks may sound like two contradictory terms, but Facebook actually wants companies to believe its latest offering will be able to achieve this. Facebook at Work is the latest effort of the social network leader to completely dominate…


Slack Attack: the Workplace Messaging App is Going Social

By | Jan 23, 2015 at 8:00 am

Slack is taking over my social life. This morning, when I woke up, I rooted around under my pillow for my phone. While in the past I would have checked my e-mail first, or my Twitter mentions, the first thing I did was check…


Can Freemium Work for Your Enterprise Software?

By | Oct 10, 2014 at 12:00 pm

Why pay full price for something you can try for free? Rather than creating an environment where users are forced to pay for a product, sight unseen, software manufacturers have rallied around the freemium model, providing users with free, unlimited access to a basic…



Cloud Software Platform 9LENSES Triples Staff, Doubles Office Space

By | Jun 23, 2014 at 4:00 pm

Last week, the Sterling, VA-based 9LENSES announced that they’ve double their office space to accommodate for the company’s rapid growth. In the past year alone, the company has tripled its total number of U.S. and international employees from less than 20 to more than…