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Splash Gets Investment to Revamp B2B Event Management Tech

By | Dec 16, 2016 at 9:15 am

As one of the leading startups in event marketing software, Splash is primarily known for helping businesses create landing pages, sell tickets, and manage communications for all their events. But as a recent announcement infers, the company has been quietly making moves to build…


Ways to Integrate a Digital Strategy Into Your Event Marketing Campaigns

By | Jun 11, 2016 at 2:00 pm

Advertising your brand through events involves a lot of work. Planning a successful event alone can be a daunting task, but promoting your event to your target audience can be just as challenging. It is not easy, but when successful, you can effectively increase the…

Marketing & Social Media

Why Coachella Is Important for Fashion Brands

By | Apr 15, 2016 at 11:12 am

All eyes (and ears) are on the desert this week as Coachella, the world’s largest music festival, kicks off in California – unofficially launching “festival season” worldwide. The outdoor showcase, expected to bring more than half a million trendsetters to Palm Springs over the…


Local Event Marketing Tips You Want To Remember

By | Dec 24, 2015 at 6:00 pm

Any new event can be pretty stressful to plan. It is important to make sure that everything will work properly and you need to market the event in a really proper way. This is practically the only way to be sure that people would…


How to Use Event Marketing Effectively for Your Startup

By | Mar 7, 2014 at 5:00 pm

In the past, event promotion was a little more straightforward … or was it? Event planners would send out some snazzy postcards, hand out a few flyers, and perhaps send the odd cheeky email. All that they wanted in return was for the potential audience…



Kansas City

How is Making Event Marketing Easier for Local Businesses

By | Dec 3, 2013 at 3:00 pm

Did you hear about that Velociraptor Mimicry Competition last weekend, that was being held by Susan’s Salad Creations? That sucks – it was actually really fun, and I won; you should’ve seen my awesome costume, heard the authenticity of my raptor calls, and felt…



Kojami Keeps On Truckin’ with Powerful Event Marketing Services

By | Dec 21, 2012 at 1:00 pm

Back in June 2011, I wrote about DC-based Kojami, the event planning mobile solution that helps you maintain a rockin’ social life. Kojami also offers companies some powerful event marketing services, including tracking attendees, sending out newsletters, and measuring everything for improved results. Kojami…


San Diego

Social Marketing Through Photos Made Easy by Former Sony Employees

By | Dec 11, 2011 at 10:00 am

If you’re not creatively marketing your company on social media with photos and videos, you might as well not be using Facebook or Twitter at all.  Make it a lot easier on yourself using a very interesting photo advertising tool developed by 3 former…


Los Angeles

Recreating Events Digitally with Dather

By | Dec 6, 2011 at 11:30 am

Think of the last concert or major sporting event you attended – did you check in via Facebook, or maybe Foursquare? Tweet about it? Post a clip to YouTube? Chances are good that you did. And if you didn’t, guaranteed there were people who…