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Tips & How To’s

How to Produce High-Conversion Explainer Videos

By | May 2, 2016 at 1:40 pm

You have a product or service that can relieve problems and pain for customers. Sometimes, bringing that customer to your solution can be tricky, especially if you are relying on a lot of text and perhaps some still images to present your solution. Admit…

Marketing

Jet.com’s Hilariously Clever Ad Video Starring Kumail Nanjiani

By | Jul 23, 2015 at 11:00 am

I didn’t expect to spend 5 minutes watching a commercial for an ecommerce startup, let alone enjoy it enough to share it with friends. But, Amazon competitor Jet.com produced a delightfully entertaining commercial that proves the financial underpinning of ad-based businesses don’t have to…

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Tips & How To’s

5 Ways To Ruin Your Corporate Video

By | Jun 26, 2015 at 9:00 pm

With YouTube awash with awful how-not-to examples, making your first corporate video can be a daunting prospect. While it may seem like a choice between an over-priced video production company and becoming a viral laughing stock with a low-budget DIY video, the effectiveness of…

Startup

5 Reasons Why Startups Should Use Explainer Videos

By | Mar 19, 2015 at 2:00 pm

Visual forms of communication is what our brains are hardwired to recognize. We are quick to visuals, motions and as we skim through pages of information, we are sure to endure the entire length of an explainer video. Over the past few years, we…

Marketing

3 Cool Tools to Guide Users through Your Site

By | Feb 13, 2015 at 8:00 am

By now we are all well versed in watching sites’ explainer videos, those animated recordings that explain what your product does, its services, and why people should buy it. In other words, ‘how to’ videos. They seem to be almost everywhere and many companies…

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Entrepreneur

The Brain Science of Videos: How Explainer Videos Increase Conversions and Why You Need One

By | Jul 16, 2012 at 5:00 pm

With hot explainer videos from companies like Vooza and Google circulating the Internet, all eyes are on the power of online video. Startups want to know how explainer videos can help them acquire new customers and build reputation. It seems as though everyone is…

Events

Chicago

Video Brewery: Web Video Production Made Easy

By | Apr 19, 2012 at 11:00 am

Thinking about producing an explainer video for your website? Finding video producers is easy, which you know if you’ve started a search.  What’s difficult and ultimately time-consuming is finding the right video producer at the right price.  You can spend weeks doing research, contacting…