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Google

5 PPC Tips for Startups on a Limited Budget

By | Aug 31, 2016 at 2:00 pm

Startups that want to stay lean or have not been funded yet usually have a limited budget with every dollar needing to be accounted for. New businesses need to find creative ways to acquire new customers, and paid search can be an effective channel if…

Trends

Ring In the Holidays with These 5 Mobile Marketing Tips

By | Dec 10, 2015 at 7:00 pm

Online business owners have many reasons to cheer as they move further into the holiday shopping season. In fact, mobile sales trumped desktop sales for the first time during Black Friday. Even better for entrepreneurs without a storefront is the news that internet sales…

Google

Top 5 Reasons to Use Google’s New Call Only Campaigns

By | May 31, 2015 at 2:00 pm

Google has proven once again that it is the king of online marketing with paid search marketing campaigns. Their latest innovation is called “Call-Only Campaigns”, a new type of ad which focus solely on mobile users. Call-only campaigns help you focus on your mobile…

Ecommerce

Infographic: How to Make Your First eCommerce Sale

By | Nov 30, 2014 at 4:00 pm

Ecommerce now accounts for about 10% of all retail sales and in the U.S alone, and online retail sales are expected to easily reach $300 billion over the next twelve months. How ever you look at it, eCommerce is a vital part of running…

Amazon

PPC Advertising is About to Get Ugly

By | Nov 3, 2014 at 11:30 am

Google Adwords has been around for about 14 years and in those 14 years, Google has dominated PPC advertising. In 2013, Adwords surpassed 50 billion in advertising revenue. Bing, Yahoo, and other PPC advertising platforms have tried to court advertisers–but advertisers want to be…

Startup_Mixology_300x250

Entrepreneur

5 Lesser-Known Google Analytics Features That Marketers Should Use

By | Jul 27, 2014 at 12:00 pm

Google Analytics is an awesome piece of FREE software that helps you gain insights from web traffic and allows you to make more informed decisions that directly affect the bottom line of your business. There are several features available in Google Analytics that many marketers aren’t aware of….