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FinTech

NYC

Fintech Startups Partnering With Banks Could Be a Good Thing

By | Jul 7, 2017 at 5:00 pm

The surge in fintech startups isn’t just an anomaly — it’s becoming a trend. Between 2015 and 2016, research by KPMG found challenger banks saw a 32 percent spike in lending compared with a 5 percent drop for incumbents. Where is this increase coming…

Tips & How To’s

5 Tools Startups Need As They Scale

By | Jun 9, 2017 at 7:15 am

The startup stack is a set of around 200 cloud-based tools that startups use to start and scale. It is the result of a joint survey that Tech City UK and Stripe conducted in 2016. The research also gleaned some insights into how startups…

Productivity

Top 7 Affordable Analytics Tools to Hack Your Startup’s Growth

By | May 26, 2017 at 9:15 am

In entrepreneurship, there’s no such thing as overnight success. You can plan every detail of your startup’s launch, but you can never fully prepare for unexpected roadblocks to growth. You can only embrace these ongoing challenges and accept them as stepping stones. Once upon…

Social Media

San Francisco

The New Scaling Strategy: Go Small Instead of Large

By | May 17, 2017 at 11:20 am

Today, in counterintuitive advice: It turns out that the best way to grow a large social audience in 2017 is to aim for a niche audience. How do you get large by aiming small? This article looks as how the process works, and why it’s…

HR and Recruiting

Don’t Get Tricked Into Employing an Average Sales Team

By | May 15, 2017 at 9:15 am

There isn’t a job out there that’s tougher and more important for executives than finding, retaining, and growing top talent. Even with a lot on his plate, Jack Welch, former CEO of General Electric, focused primarily on acquiring talent for the rapidly growing company….

Startup_Mixology_300x250

B2B

Phoenix

Is Your Startup Really a Small Business in Disguise?

By | May 10, 2017 at 7:00 pm

As the digital economy progresses, the lines between startups and successful small businesses are starting to blur. To be sure, you wouldn’t confuse a law firm in Kansas City with a venture-funded Silicon Valley software startup of the same size. But neither one of…

Opinion/Analysis

For Any New Startup, 2017 Is the Year of Audience

By | Apr 27, 2017 at 4:30 pm

Audience has always been important to a new startup. After all, a product or service can be amazing, but it’s useless with an audience to beta-test it and get the word out. Pivoting is great, but you need an audience in order to do…

Social Media

10 Simple Ways to Gain More Instagram Followers

By | Apr 25, 2017 at 7:00 pm

Who said earning followers had to be difficult? Most times, it’s as easy as watching what you post. Gaining Instagram followers as potential customers is a lot more valuable than building a list of random people. If you’re planning on expanding your marketing to…

Startup

5 Strategies to Grow Your Startup Within a Local Community

By | Apr 20, 2017 at 7:00 pm

Attracting new customers is priority number one for startups. In this digital era, most marketers will advise you to invest in online strategies, such as running influencer marketing campaigns, using social media, and relying on PPC ads to bring customers to your storefront. Although…

Startup

How to Focus on Delivering Core Value for Startup Growth

By | Apr 10, 2017 at 8:30 pm

According to a Wall Street Journal Report, most VCs around the world follow a simple rule – for every ten startups that they invest in, three fail completely, while the next three somehow manage to return the original investment. It’s only between two and four startups…

Entrepreneur

15 Methods to Improve Your Customer Base During the Offseason

By | Apr 4, 2017 at 9:15 am

The seasons are changing, and with them are the needs of your customers. This can leave ecommerce sites with down periods and few sales. While this offers businesses a chance to retool their sites or review future ad strategies, it’s not always great for…

Reports & Rankings

The Top 25 “Next in Tech” Cities Fostering Startup Growth [Infographic]

By | Mar 30, 2017 at 2:20 pm

Being a startup in a tech hub can be pretty stressful. Whether it’s Silicon Valley or New York City, you have to be pretty lucky to make it as a small fish in a big pond. Between vying for funding and fighting for media attention,…

Tips & How To’s

5 Simple Lessons to Keep in Mind on Your Entrepreneurial Journey

By | Mar 23, 2017 at 8:30 pm

You learn a lot of lessons in the entrepreneurial trenches. Whether it’s a stunning success or a miserable failure, these lessons can help you grow your company — and grow as an individual. Anyone who has ever started a company understands the extreme ups and downs,…

Marketing

Why You Need a Growth Marketing Framework

By | Mar 16, 2017 at 10:30 am

WD-40 is a product that is well-known for its lubricating properties. If you have squeaky hinges or a bolt that is on too tight, you can use this little can of miracle spray and solve the problem. It was first developed in 1953 by…

Business

How to Make Your Next Startup as Successful as Your First

By | Mar 15, 2017 at 7:00 pm

Launching another company? Apply the lessons you learned from your first venture. To all of the world’s entrepreneurs, hustlers and businessmen: Congratulations! You succeeded at something many people only dream to be able to do – launch a company. Now what? My partner, Yakir…

Marketing

3 Steps to Prioritizing Your Startup’s Growth

By | Mar 4, 2017 at 10:30 am

We had the pleasure of hosting Ryan Metzger, Director of Growth Marketing at Madrona Venture Group, for a Growth Study Hall. Previously, he was Director of Acquisition Marketing for Zulily. With extensive knowledge in SEO/SEM, customer acquisition, and conversion optimization, he acts as an…

Business

Six Strategies Entrepreneurs Can Use to Grow Their Startup Online

By | Mar 3, 2017 at 8:30 pm

If you want to have any hope of achieving lasting success as an entrepreneur, you will need to use digital marketing to grow and expand your startup. Although you will come across a range of online marketing platforms that you can use, not all…