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Tips & How To’s

How to Leverage Location Services With Beacons

By | Feb 3, 2017 at 9:15 am

Bluetooth low energy beacons, or BLEs, are low cost devices that can be used to detect and communicate with connected devices that are in close proximity. Beacons may be stand alone devices that plug into walls or into devices via USB ports. Tablets, cell phones,…

Internet of Things

Yes, Real World Market Verticals Use Beacon Technology

By | Nov 27, 2015 at 10:00 pm

Beacons like the Apple iBeacon have transformed how we navigate ourselves in public or indoor areas, and how we make our shopping experience faster, better and less cumbersome. There’s always the question of who actually uses this technology. Rest easy because there are a…


Coachella is Where Hipsters Collide with High Tech

By | Apr 15, 2015 at 5:00 pm

There is a festival where selfie sticks are prohibited, the transportation from the parking lot to the festival costs over $60, and VIP bungalows are priced at $7000. People use flowers in their hair and golden paintings on their faces, there are vegan and…

Dev & Design


Rover Releases Major Update in Open Source iBeacon SDK

By | Apr 14, 2015 at 6:00 pm

Over the past year, since we last spoke to him, John Coombs has been collecting feedback from marketers and developers who are using his Rover platform to build beacon-based content and experiences into their apps. All of the feedback has gone towards implementing the…



Disrupting Ads and Alerts: Discover Howler

By | Feb 16, 2015 at 7:00 am

The Howler platform is designed to spread the word about small businesses. When Tech Cocktail’s Mixer and Startup Showcase visited Boston late last year, the Howler team won the Reader’s Choice award for best showcasing startup. And now, they’ve announced that their app is…


Little Rock

Proximity Based Marketing by a Global Team

By | Nov 25, 2014 at 8:00 pm

bfonics, Inc. enables businesses of all sizes to leverage ibeacon technology for proximity-based marketing. With 90% of retail sales still occurring in physical locations and 65% of consumers using mobile devices when they shop, retailers and brands are actively looking for ways to engage…


San Francisco

500 Startups Helped Rover Position Themselves for the Future

By | Oct 25, 2014 at 8:00 pm

In mid-February John Coombs unveiled his startup, Rover, to the world. Still relatively young, they’ve just graduated as part of 500 Startups’ recent class, and their business concept and model is catching some serious attention. In short, Rover is an iBeacon platform that helps…