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Blogging

7 Ways to Monetize Your Blog

By | Oct 6, 2017 at 8:30 am

If you have a website or blog that is generating a decent amount of traffic, you could be generating a lot of money from your content as well. With so much content on the internet today, it’s basically become a dream come true for…

Marketing

How Influencers Can Improve Your Content Marketing Strategy

By | Sep 7, 2017 at 5:00 pm

A decade after social media transformed marketing, allowing brands to engage directly with their customers, content marketing has a nearly universal tactic, with more than 86% of marketers using it. And with more than 90% of consumers indicating they prefer to learn about a…

Marketing

10 Things You Should Know About Influencer Marketing

By | Jul 23, 2017 at 12:45 pm

You have a product, service, or event that you want to promote, and you’ve heard a lot about influencer marketing. It has, indeed, become one of the most popular marketing techniques of brands and marketers alike, so your instinct are dead on. Influencer marketing offers…

Marketing

Sacramento

The Ultimate Guide to Working With Micro-Influencers

By | Jul 4, 2017 at 12:45 pm

You already know how effective influencer marketing is. You know how it can help you reach a wider audience and win their trust. You also know how it can boost your sales. So you want to start an influencer marketing campaign too. But the…

Marketing

6 Influencer Marketing Tools to Boost Your Company’s Online Presence

By | Jun 14, 2017 at 5:00 pm

For startups that barely have any presence online, the key to getting an audience’s attention is to leverage the reach of influencers. These include bloggers, social media celebrities, actors, or anyone else who can sway the purchase decisions of potential customers. There are many…

TechCo Spotlight 300×250

Marketing

Why Influencer Marketing Is an Essential Component in Your Strategy

By | Jun 11, 2017 at 2:30 pm

The consumer world is cluttered with brands. For every consumer product, from smartphones to pin cushions, there is a brand behind it. With so many brands lining up to grab consumers’ attention, a brand manager is in a real fix as to what trick…

Product Launch

San Francisco

Unboxed Turns Unboxing Videos Into an Ecommerce Platform

By | Jun 9, 2017 at 1:30 pm

This week, a new shopping app hit the Apple App Store that is designed to help consumers discover products and buy them. Unlike the other 1000 or so apps that claim to do the same, Unboxed is the first to use the power of…

Startup Spotlight

Startup Spotlight: Saving Money, Influencer Marketing and Smoothie Blenders

By | May 26, 2017 at 4:30 pm

Saving money is always popular, especially when it’s convenient. Each week, Tech.Co searches the web to uncover interesting new companies across all sectors. This time in our Startup Spotlight, we’ve uncovered startups that are helping people save money for the long-term and while they shop online as…

Social Networking

NYC

5 Tips for Planning a Memorable Networking Event

By | May 26, 2017 at 11:20 am

Many business want to put on a networking event or something larger. To pull it off, you need a few ingredients to create a full experience that invigorates people when they walk in. In my business, there’s an art and science to creating a great…

Tips & How To’s

Here Are the 5 Groups All Modern Freelancers Can Be Broken Into

By | May 24, 2017 at 4:30 pm

U.S. modern-day freelancers earned an estimated $1 trillion in 2016. Between 43 percent and 50 percent of the U.S. economy could be freelancers by 2020, according to a variety of reports. The numbers are unavoidable, which is why it’s important for employers and business…

Marketing

7 Influencer Marketing Tools for Startups

By | Apr 28, 2017 at 9:15 am

Networking is an essential aspect of growing a startup. For startups that barely have any online presence, the key to getting an audience’s attention is to leverage the reach of influencers. These are bloggers, social media celebrities, actors, or anyone else who can sway…

Healthy Entrepreneur

Steve Olsher on Developing a Healthy Mindset for Success – Interview

By | Apr 20, 2017 at 2:20 pm

Understanding your purpose, your own personal “What” is the key to happiness, so we asked thought leader Steve Olsher to give us some help. We sat down with Steve, a NY times bestseller of What is Your What, chairman of Liquor.com and radio host of Reinvention…

Marketing & Social Media

The 5 Secrets to Cost-Effective Influencer Marketing

By | Apr 20, 2017 at 9:15 am

Influencer marketing consistently generates a high return on investment for brands — up to $9.36 for every dollar spent. But between steadily increasing influencer payments and growing agency fees, some brands are feeling priced out of the action. Thankfully, this needn’t be the case, even…

Entrepreneur

7 Creative Ways to Get Your Brand on an Influencer’s Radar

By | Dec 6, 2016 at 5:50 pm

When your looking to expand your brand’s message, building relationships with influencers in your industry can help bring credibility to your product or service. These individuals have a comparably small following, usually in the hundreds of thousands, but those followers are loyal on an unprecedented…

Marketing & Social Media

Why Influencers Need to Value FTC Guidelines

By | Sep 9, 2016 at 3:00 pm

The folks at TruthInAdvertising very publicly outed the Kardashian clan for posting carefully curated Instagram posts touting their love for products that, in fact, they were paid to promote. There are rules about that, and they are called FTC guidelines. So why is it that…

Business

How Influencers are Changing the Startup Landscape

By | Aug 11, 2016 at 7:00 pm

The age of big endorsements is coming to an end. As access to information and content increases, so does the desire for authenticity. Millennials are increasingly resistant to ads and are known for brand loyalty. It’s important for startups to find a way to connect with…

Trends

Why Influencers Are Increasingly Important in 2016

By | Aug 2, 2016 at 9:34 am

The life of the media influencer is rough. Not literally, for the most part, since it just involves being internet-famous and getting paid to promote stuff on your instagram or snapchat feeds. But earlier this year, the growing backlash against influencers was summed up in…