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Tips & How To’s

How Startups Are Using Influencers to Improve Marketing

By | Dec 11, 2017 at 7:15 am

The holiday season is a key sales driver for many businesses, but it’s not just brick-and-mortar stores that are ramping up their sales efforts this season. With the right tools and the right hustle, startups can also tap into the power of influencer gifting…

Tips & How To’s

6 Must-Know Influencer Marketing Tips for Your Business

By | Oct 28, 2017 at 2:30 pm

An increasingly digital landscape is changing the way businesses function and customers make decisions. Clients act more on recommendations from third parties than any brand itself. An influencer can drive traffic to your website, enhance your social media exposure, and help you boost sales…

Marketing

Palo Alto

6 Marketing Strategies for Entrepreneurs on a Budget

By | Oct 25, 2017 at 8:30 am

Having participated in building numerous startups, I’ve seen many founders spend too much on their marketing efforts out of a perceived need that they have to spend money to make money, and get noticed. They end up struggling to continue. Plus, investors don’t look…

Marketing & Social Media

Los Angeles

3 Ways to Leverage Micro-Influencers and Grow Your Business

By | Oct 24, 2017 at 6:30 pm

One of the major shifts we have seen in consumer behavior is how reliant they are on reviews and third party recommendations. In fact, 71 percent of people say they make buying decisions based on recommendations they find on social media. These social recommendations…

Marketing

10 Popular Influencer Marketing Tools to Improve Your Reach

By | Sep 9, 2017 at 2:30 pm

Influencer marketing is the latest trend in brand promotion strategies, and it is becoming increasingly popular among companies compared to traditional strategies. A recent study shows that $570 million was spent on influencer marketing campaigns in 2016 alone, and this spending is expected to increase…

Marketing

How Influencers Can Improve Your Content Marketing Strategy

By | Sep 7, 2017 at 5:00 pm

A decade after social media transformed marketing, allowing brands to engage directly with their customers, content marketing has a nearly universal tactic, with more than 86% of marketers using it. And with more than 90% of consumers indicating they prefer to learn about a…

Marketing

10 Things You Should Know About Influencer Marketing

By | Jul 23, 2017 at 12:45 pm

You have a product, service, or event that you want to promote, and you’ve heard a lot about influencer marketing. It has, indeed, become one of the most popular marketing techniques of brands and marketers alike, so your instinct are dead on. Influencer marketing offers…

Trends

Interruptive Advertising Could Be Gone Before You Know It

By | Jul 7, 2017 at 11:30 am

Unless you’re watching the Super Bowl, no one likes ads. Whether it’s commercials, pop-ups, or those annoying ads that split Facebook videos in half, people around the world can find common ground on their mutual hatred of interruptive advertising. Fortunately, this irritating commonality in…

Marketing & Social Media

4 Game-Changing Influencer Marketing Trends

By | Jun 17, 2017 at 2:30 pm

Influencer marketing has evolved significantly over the last year, as marketers in wide-ranging industries have embraced the strategy. Not only have micro-influencers become an important part of the landscape, but influencers are starting to emerge in the B2B space as well. In the meantime,…

Marketing

6 Influencer Marketing Tools to Boost Your Company’s Online Presence

By | Jun 14, 2017 at 5:00 pm

For startups that barely have any presence online, the key to getting an audience’s attention is to leverage the reach of influencers. These include bloggers, social media celebrities, actors, or anyone else who can sway the purchase decisions of potential customers. There are many…

Marketing

Why Influencer Marketing Is an Essential Component in Your Strategy

By | Jun 11, 2017 at 2:30 pm

The consumer world is cluttered with brands. For every consumer product, from smartphones to pin cushions, there is a brand behind it. With so many brands lining up to grab consumers’ attention, a brand manager is in a real fix as to what trick…

Facebook

The Difference Between Social Media Influencers and Brand Ambassadors

By | Apr 28, 2017 at 4:30 pm

As the influence of social media personalities grow, how companies choose to advertise their products must innovate and grow as well. In this period of growth and development, two career tracks have developed: brand ambassadors and social media influencers. Although they often appear to…

Marketing

7 Influencer Marketing Tools for Startups

By | Apr 28, 2017 at 9:15 am

Networking is an essential aspect of growing a startup. For startups that barely have any online presence, the key to getting an audience’s attention is to leverage the reach of influencers. These are bloggers, social media celebrities, actors, or anyone else who can sway…

Tech.Co Top Stories

Tech.Co Top Stories: Google Home, Netflix Employees, and Influencer Marketing

By | Apr 21, 2017 at 5:50 pm

It’s been a long week. You’ve been to endless meetings, boring sit downs, and pointless talks for more hours than you’ve slept, and things aren’t looking any easier next week. Fortunately, you’ve got the entire weekend to kick back, relax, and read some of…

Marketing & Social Media

The 5 Secrets to Cost-Effective Influencer Marketing

By | Apr 20, 2017 at 9:15 am

Influencer marketing consistently generates a high return on investment for brands — up to $9.36 for every dollar spent. But between steadily increasing influencer payments and growing agency fees, some brands are feeling priced out of the action. Thankfully, this needn’t be the case, even…

Marketing

Influencer Marketing on Instagram Is a $1 Billion Industry [Infographic]

By | Apr 18, 2017 at 3:30 pm

There’s no denying that Instagram has become a force to be reckoned with in the social media space. With news breaking that their Stories platform has surpassed Snapchat’s and the fact that they have 100 million new users in the last six months, they have…

Marketing

Top Brands Are Moving Advertising Dollars to Influencer Marketing

By | Mar 2, 2017 at 8:30 pm

For a strategy once defined by Millennial audiences and consumer-focused brands, influencer marketing has undergone a significant shift in the last year, gaining the trust of marketers across all industries. Recent research has found that 86 percent of marketers used influencer marketing in 2016,…