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Social Media

93 Percent of the Biggest Celebrity Instagram Ads Are Kinda Lying to You

By | Jun 14, 2017 at 10:50 am

Ads need to be disclosed according to the FTC’s guidelines. When they’re not acknowledged to be ads with an #ad here or a #spon there, social media posts are essentially tricking the reader into thinking they’re completely unbiased. Even in the world of Instagram…

Social Media

Instagram Is Cracking Down on Marketing Bots

By | Jun 12, 2017 at 10:50 am

Instagram is the world’s best social media platform for marketers: Ads on the site jumped 22 percent over the previous year in 2016, and it’s designed around a few principles that are more important than ever to marketers. It’s mobile-first, it’s very visual, and…

Social Media

The Sponsored Content Crackdown Is Going to Hit Social Media Hard

By | May 29, 2017 at 10:30 am

Online advertising is one of the fastest growing areas of the web. As marketing companies race to maximize the potential of their ongoing campaigns, these new opportunities have spurred on advisory bodies like The Federal Trade Commission (FTC) who have created new ground rules…

Tips & How To’s

5 Marketing Strategies That Attract Millennials

By | May 15, 2017 at 7:00 pm

Marketers are constantly on the lookout for new ways to reach out to Millennials to build lasting relationships, and for good reason—Millennials represent up to $200 billion a year target market. However, it can be difficult to get and hold the attention of the…

Social Media

Planning a Switch to Instagram Business? Maybe Don’t.

By | May 5, 2017 at 9:15 am

Nearly a year ago, Instagram announced a business profile option. It gives your customers an easy way to contact you, offers you analytic insights on how your business is interacting with its customers and gives you the ability to promote posts like an advertisement, making your sponsored…

Startup_Mixology_300x250

Social Media

10 Simple Ways to Gain More Instagram Followers

By | Apr 25, 2017 at 7:00 pm

Who said earning followers had to be difficult? Most times, it’s as easy as watching what you post. Gaining Instagram followers as potential customers is a lot more valuable than building a list of random people. If you’re planning on expanding your marketing to…

Tech.Co Top Stories

Tech.Co Top Stories: Google Home, Netflix Employees, and Influencer Marketing

By | Apr 21, 2017 at 5:50 pm

It’s been a long week. You’ve been to endless meetings, boring sit downs, and pointless talks for more hours than you’ve slept, and things aren’t looking any easier next week. Fortunately, you’ve got the entire weekend to kick back, relax, and read some of…

Marketing

Influencer Marketing on Instagram Is a $1 Billion Industry [Infographic]

By | Apr 18, 2017 at 3:30 pm

There’s no denying that Instagram has become a force to be reckoned with in the social media space. With news breaking that their Stories platform has surpassed Snapchat’s and the fact that they have 100 million new users in the last six months, they have…

Tech.Co Top Stories

Tech.Co Top Stories: SEO, Instagram Ads, and the Copenhagen Wheel

By | Apr 14, 2017 at 3:30 pm

With the NBA and NHL playoffs kicking off this week, you’ve probably been swamped with sports-related activities recently, making it hard to read all your favorite Tech.Co top stories. Fortunately, thanks to this weekly list of your favorites, you’ll be able to catch up…

Marketing & Social Media

Turns Out Men Buy Things From Instagram Ads More Than Women

By | Apr 10, 2017 at 4:30 pm

Instagram is likely the most popular social media platform for marketers and advertisers currently. Marketers’ posts on the network have more than doubled since 2013, and in 2016 alone, ads jumped 22 percent over the year prior. The visual-and-mobile-focused site offers a direct, niche connection to specific audiences, which…

Marketing & Social Media

Instagram Needs to Be Part of Your Social Media Marketing Strategy [Infographic]

By | Mar 27, 2017 at 12:50 pm

With over 600 million users that create over 100 million pieces of content every day, Instagram is certainly one of the best platforms for social media marketing, and it’s here to stay. Instagram is still growing five times faster than any other social media network…

Interviews

Austin

Bishop Paul Tighe Talks About the Vatican’s Relationship with Digital Culture – Interview

By | Mar 16, 2017 at 4:30 pm

A lot of people might be surprised to hear about the Vatican taking a vested interested in technology, especially social media. In fact, this cultural crossover became headline news when it was announced the Vatican would be participating in SXSW 2017. Bishop Paul Tighe, the…

Social Media

NYC

The 3 Reasons Why All Fashion Retailers Love Instagram

By | Feb 15, 2017 at 3:30 pm

The construction of a prototype for a leather hat lining is displayed, mid-stitch. A completed beaver felt bowler rests on head of cork. A small child and a middle-aged architect both proudly display their own hats inside a Manhattan-based hat store. These beautifully constructed…

New Media

The 2017 Visual Trends Changing the Way We View the World

By | Feb 8, 2017 at 11:20 am

Technology has reached such a level in the world of photo and video that almost anyone can carry the tools they need to create stunning images enjoyed by millions. Now that these imaging technologies are so ubiquitous, people don’t have to worry so much…

Marketing & Social Media

9 Platforms That Will Keep You Excited About Video Content After Vine

By | Feb 7, 2017 at 7:00 pm

Vine, the Twitter-owned video platform, announced late last year that it was shutting down. The popularity of Vine skyrocketed back in 2013, thanks to the novelty of its short, looping videos that inspired creatives in comedy, art, sports, music and dance. But now with the…

Social Media

Scottsdale

What I Learned From Finding a New Barber With Instagram

By | Jan 26, 2017 at 12:50 pm

After following my barber from place to place around the Phoenix metro area for five years he moved too far away and it started becoming too time consuming of a drive and wait to get a fresh haircut. I’m a big believer in getting…

Marketing

How to Build Your Instagram Account from Scratch

By | Jan 20, 2017 at 5:50 pm

We all know the importance of social media today. Whether you are a business or a brand there are a multitude of reasons for you to keep up with your social media accounts. But if you are starting from scratch it can be a…