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Trends

Why More Customers are Cutting the Cord

By | Sep 18, 2017 at 7:15 am

Live TV streaming services are slowly becoming the norm, and that represents a major change to the status quo of the cable industry. Until recently, you could only get live TV from cable and on-demand from online services, but now the lines are blurring…

Marketing & Social Media

How Live Streaming Can Benefit Your Brand

By | Aug 26, 2017 at 12:45 pm

In recent years, the romance between live streaming and social media is getting stronger day after day. It is noteworthy that most of the major social media sites are gradually incorporating live streaming into their networks. This raises the important question: is live streaming…

Facebook

Palo Alto

Today, Facebook Launches Watch to See If It Can Become TV

By | Aug 10, 2017 at 10:50 am

Facebook just launched its spread of original TV shows today alongside a new video platform called Watch. Why, yes, today is also Snap, Inc.’s earnings day, why do you ask? Here’s the lowdown on what this means for the average Facebook user, as well…

Trends

9 Facebook Live Content Ideas to Make Your Business Stand Out

By | Jul 27, 2017 at 2:30 pm

Facebook Live is one of Facebook’s most popular tools, giving users the ability to live stream with their audience. Although it hasn’t been around that long, many businesses are already incorporating live video and Facebook Live into their marketing strategy. And,it’s not difficult to…

Trends

How Live Streaming Is Disrupting Asian Markets

By | Jul 23, 2017 at 10:30 am

The live streaming boom has certainly had a huge impact in the west. However, what many people may not know is that this trend is affecting Asian markets just as strongly, in fact more so. It is predicted that within the next year, it…

TechCo Spotlight 300×250

Tips & How To’s

How to Boost Video Marketing for Your Startup

By | Jun 23, 2017 at 6:30 pm

Social media is changing the way we share information, and marketers are taking advantage of the opportunity. Video is one of the fastest growing mediums for building brand image because it has the power to reinforce visually and connect emotionally. According to the latest statistics, featuring…

Social Media

How to Take Advantage of Facebook Live as a Startup

By | May 5, 2017 at 8:30 pm

Since its inception, Facebook Live has allowed anyone and everyone to broadcast videos of what they are doing in real time. From Michael Phelps showcasing his experience in Rio to Kobe Bryant playing in his final NBA game to the Emmys taking us behind…

Product Launch

YouTube TV is Here, But Only in 5 Cities

By | Apr 6, 2017 at 12:50 pm

This week, YouTube soft launched their new streaming TV offering, YouTube TV, eyeing the growing market of cord cutters. Starting this week, YouTube TV is available in Los Angeles, San Francisco, Chicago, Philadelphia, and New York City, with 40 channels and an estimated 10…

Trends

Here’s Exactly Why Everyone Is Into Live Streaming

By | Nov 6, 2016 at 2:30 pm

In 1980, CNN launched. Founded by the Ted Turner Network, it was the first all-news TV station in America. Because it became a 24-hour network, it was the very first live streaming phenomenon in the U.S. Of course, live streaming is all over television…

Food

Twitch Is Fixing the One Reason I Never Watch Cooking Shows

By | Oct 26, 2016 at 5:50 pm

I never watch cooking shows. It’s not that the shows aren’t great: Many are. It’s not that Alton Brown isn’t smart and charismatic. It isn’t that Anthony Bourdain doesn’t unpack some great sociopolitical commentary along with his meals. It’s that I hate to stare at…

Marketing

5 Ways to Integrate Live Streaming Into Your Content Marketing Strategy

By | Oct 5, 2016 at 7:30 pm

Live streaming video has become incredibly popular in recent years. In fact, it’s become so popular that it’s nearly impossible to scroll down your Facebook feed without seeing at least one live broadcast. If you’re like most people, you’re probably spending quite a bit of…

Marketing

6 Ways Startups Can Leverage Live-Streaming Services

By | Jul 25, 2016 at 9:00 pm

You’ve just launched or you are in the very early months of your business. Your biggest challenge? Engaging potential customers in unique ways. Let’s face it. Consumers are somewhat “jaded” and content marketing has to go way beyond the traditional blog and social media…

Sports

Sports Apps Explode Thanks to Live-Streaming Technology

By | Jul 20, 2016 at 3:33 pm

Live streaming services, like Periscope and Facebook Live, have taken the world by storm. They have shown everything from a Kanye West music video premier to a terrible instance of police brutality, and they have only been around for a year or two. And while…

Opinion/Analysis

Facebook’s Video Strategy: Give Brands FOMO

By | Jul 20, 2016 at 9:55 am

Facebook has been paying certain high-profile brands, publishers, celebrities, and even independent vloggers to use its Facebook Live feature. According to a recent report from the Wall Street Journal, Facebook is paying “nearly two dozen YouTube creators, Vine stars and internet personalities” a total…

News

BitTorrent Launches Online TV News Network

By | Jul 13, 2016 at 3:42 pm

Streaming tech company BitTorrent will launch a live streaming news channel next week, BitTorrent News. The channel’s first event: The Republican Convention. They’ll hire Harrison Bohrman, former CNN and Vice producer, as their director. You know the media world is going nuts over live video when…

Video

On-Demand Could Be the Future of Live Streaming

By | Jul 8, 2016 at 7:00 pm

Right now, live streaming video is utterly changing media, and the world in general. Within the last three days, Facebook Live chronicled a man’s death from a police shooting during a traffic stop and a case of domestic terrorism. Most impressively, a video on…

Opinion/Analysis

Live Streaming and the Downside of Viral Violence

By | Jul 7, 2016 at 3:00 pm

As tech trends continue to evolve, with it comes the importance of merging social consciousness with tech innovation. Live-streaming has taken digital media to a new level – allowing for users to connect with each other in new ways beyond text content and social…