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Millennial, Gen X, and Boomer Brand Loyalty Varies By Industry

By | Aug 25, 2017 at 10:50 am

In the past 5 years retailers and malls have been closing up shop, and in turn shifting their energy towards online mediums such as Amazon. Regardless of where or how you make purchases, a lot of what fuels consumer buying behavior come down to…


6 Ways to Further Engage Your Brand’s Most Loyal Customers

By | Nov 10, 2016 at 12:50 pm

A startup’s success is built around their most loyal customers. Without them, you can’t market well, you can’t sell merchandise, and, most importantly, you can’t grow. If they’ve been following your brand since day one, you need to make sure you are taking care…


3 Creative Ways to Advance Your OmniChannel Retail Business

By | Aug 1, 2016 at 3:00 pm

For a successful company, every platform, every avenue is a sales opportunity. A retail business cannot afford to bury their head in the sand any longer, so whether you are a charming seaside boutique or a large departmental store, you need to have an…


5 Strategies Consumers Are Using to Save Money with Technology

By | Feb 5, 2016 at 8:00 pm

Who doesn’t like saving money? For consumers in the 21st century, saving money can be as easy as opening an app on a smartphone, or visiting an online price comparison site. Technology has bridged the gap between product / market knowledge and the end…


4 Ways to Turn Casual Downloads into Daily App Users

By | Aug 22, 2014 at 10:03 am

Here’s a scenario you probably know well: a new app comes out, and, excited to check it out, you quickly press “download” and add it to your regular roster of apps. A few days or weeks later, you see the same app sitting on…

Startups & Apps


Plink Gives You Gift Cards and Airline Miles Just for Using Your Credit Card

By | Oct 1, 2013 at 9:00 am

If you have a credit or debit card, signing up for Plink should be a no-brainer. Once you hook up Plink to your card, it will start recording purchases you make at participating stores, including Dunkin’ Donuts, Sears, and Kmart. In return, you get…


Dr. Brent Coker is the Psychologist of Technology, and We Are His Lab Rats

By | Jul 10, 2012 at 9:09 am

In a small village south of Moscow, three programmers are writing software that is learning why we like certain websites and not others, and what makes us buy a product online. It’s incredibly valuable data that gets at the eternal obsession of marketers: how…



When to Change Course: DC’s Venga Launches New Product

By | Mar 21, 2012 at 10:30 am

Venga spent 8 months “gold plating” their first product: an app for browsing nearby restaurant specials and events. It had the catchy feature names (like A List and Rutbuster), the exclusive deals, even a prize involving a Top Chef – and was available on…

Location Based Services

So…You Come Here Often? Chatterfly Takes Loyalty Digital

By | Aug 10, 2011 at 8:00 am

In a world of extreme couponing, instant deals, and group buying, businesses are constantly looking for innovative ways to not only attract new customers, but to keep the ones they have.  Loyal customers are happy consumers. The loyalty model has been around for decades,…



Game Loyalty: The Must-Have Analytics Tool For Game Developers

By | Jul 20, 2011 at 10:00 am

If you’re a game developer, understanding how players interact with your game – and your brand – is an invaluable asset. Driving customer loyalty, let alone finding the unique differentiator that defines your game from the rest, is vital to making it in the…