Get your exclusive TechCo news, guides and reviews!

Marketing & Social Media

The Key to Marketing to Millennials Is Passionate Influencing

By | Dec 13, 2016 at 10:30 am

87 million individuals in the United States comprise the Millennial Generation. They’re far larger and more diverse than the Baby Boomers before them and their purchasing power is subsequently unmatched. Your company must engage millennials if you want a chance at long-term economic viability….

Facebook

Facebook Dark Posts: A Quick Guide for Marketers

By | Jul 21, 2015 at 11:00 am

Over the past few years, Facebook has become the new Google for online marketers. Having a huge audience of 1.44 billion monthly active users, it now has the power to make or break the reputation of any business. Even today the scenario is that,…

Entrepreneur

Mobile Mind Shift: Opportunity or Threat?

By | Jul 19, 2013 at 3:00 pm

Do you remember the last time you finished breakfast without knowing the day’s weather, sports scores, and headlines? What about giving up on an argument over movie trivia because you couldn’t recall an actor’s name? Can you remember ever being unaware of what was…

Entrepreneur

This 9-Step Checklist Will Sell Your Brand

By | Mar 8, 2013 at 11:00 am

Tech companies often attempt to duplicate other sensational websites or brands, hoping to achieve the same success. While it’s beneficial to implement a proven business model and stay up-to-date with emerging trends, it’s also crucial to incorporate elements that differentiate your company. Succeeding in…

Marketing & Social Media

Chicago

QueSocial Finds Your Social Media ROI

By | Jan 4, 2013 at 9:00 am

QueSocial uses training, CRM integrations, incentives, and performance metrics to empower employee social media usage to engage prospects, job candidates, and custom audiences. According to the Chicago based startup, they are the ‘first social business platform to extend beyond marketing and outside the firewall to help companies…

Startup_Mixology_300x250

Entrepreneur

Does Creating Content Lead to Greater Market Share?

By | Nov 23, 2012 at 11:00 am

Online gurus consistently give the same piece of advice to startups over and over again: Become market leaders. To achieve this, they say, you should produce as much content as possible and distribute it everywhere. Record yourself speaking in a video (that’s YouTube –…

Marketing & Social Media

NYC

Social Marketing Through Facebook’s Open Graph and Social Promotion: Extole

By | Sep 4, 2012 at 4:00 pm

Consumer-to-consumer marketing, word of mouth, earned media – whatever you call it, it is a powerful influencer related to purchasing. A Neilsen study earlier this year found that “ninety-two percent of consumers around the world say they trust earned media, such as word-of-mouth and…

Entrepreneur

Advice From an Over-the-Hill Social Media Manager

By | Jul 26, 2012 at 11:30 am

You may have heard recently that your company should hire community managers who are age 25 or under. Well, this over-the-hill social media professional is here to tell you why you shouldn’t listen to everything you read…especially this. In a blog post on NextGenJournal.com, newly graduated Cathryn…

Entrepreneur

The Mobile Marketing Revolution [Book Preview]: Social Media Isn’t Enough

By | Apr 16, 2012 at 11:30 am

If you rely solely on social media for marketing, you’re missing out on lots of fine-grained data, opportunities to follow up, and true engagement. That’s part of the message in a new book by Jed Alpert, expert mobile communications strategist and CEO of Mobile…

Business

3 Spectacular Ways to Mess Up Your Brand From an IP Perspective

By | Jan 27, 2012 at 1:00 pm

If you are just starting a business or creating a new product line or service offering, I bet you’re struggling to come up with a name for it. That’s not surprising—good branding is hard work. It takes dedicated time, thoughtfulness, and research. Here are…

Entrepreneur

ROR: Return on Relationships! @TedRubin & The Mantra For Future Marketing Success

By | Aug 24, 2011 at 9:32 am

Today’s post by Tech Cocktail contributor Samantha Strauss (@SFSam22) is the third of a collection of interviews with some heavyweight social media industry personalities with a goal to highlight the entrepreneur in all of us. Read the previous posts: Never Stop Learning! Twitter Celebrity…

Business

Will Near Field Communication Face the “QR Conundrum”?

By | May 17, 2011 at 2:00 pm

This post was written by guest blogger Josh Anisfeld and has been adapted from a previously published post. QR codes have been all the rage in Europe and Asia for the past number of years.  Their uses range from mobile couponing and product information…

Startup

San Diego

Send Real-Time Promotions for Your Restaurant with TipCity

By | May 14, 2011 at 12:00 pm

Daily deals might be fun, but highly targeted marketing is a better way to reach new and repeat customers. San Diego-based TipCity has recognized this truth and created a self-service marketing platform that allows restaurants to send real-time promotions to targeted consumers. Restaurants currently…

Dev & Design

San Francisco

Top 5 Tips for Working with Designers

By | May 13, 2011 at 1:30 pm

This is a guest blog post written by Tyler York, CEO of  Trisse. A few months ago, before we started working on Trisse, my co-founder and I created a 99 Designs submission for a side project called Stash.ly. We never ended up implementing the project,…

Business

Fundamentals vs. Fun Stuff

By | May 12, 2011 at 3:14 pm

If you are like me, once you have a grasp on how to leverage social media, and the narrative is set for whatever your objective, you start to run wild with different ideas. There’s something about having some success thinking outside the box that makes you want to…

Entrepreneur

Austin

Dave Lifson of Postling Looks To Help Small Businesses Manage and Measure Online Marketing

By | May 8, 2011 at 5:10 pm

There are a number of options when it comes to social media marketing and managing all the various options can be a task in itself. That’s where Postling comes in. The New York based startup has made it’s mission in helping small businesses manage…

Books

Austin

Gary Vaynerchuk On The Thank You Economy

By | Apr 26, 2011 at 1:45 pm

I had the opportunity to meet Gary Vaynerchuk very early in his career which was transitioning from his day-to-day at a traditional brick and mortar Wine Library business to his Wine Library TV video show which propelled him to Internet stardom. Since then Gary…