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Marketing

Denver

9 Effective Ways to Use Street Teams and Build Brand Awareness

By | Dec 12, 2017 at 7:15 am

Consumers are constantly bombarded with digital marketing materials, from social media ads and paid search ads to blast emails and weekly newsletters. It’s hard for brands to cut through the clutter and show value to consumers — unless they utilize the power of human…

Marketing

Why Reputation Management Should Play a Role in Your Marketing Plan

By | Nov 27, 2017 at 4:20 pm

Many startups will focus on marketing and product development, but savvy entrepreneurs and small businesses often knowing just how important reputation is as well. Regardless of size, a company that understands this early on will experience less friction with their marketing and growth when they…

Enqos – Tower V3

Marketing

How Domain Names Can Impact Customer Engagement

By | Jul 10, 2017 at 9:20 am

When it comes to branding, picking the ultimate online name can be a challenge. If your domain name doesn’t explain what you’re offering or is hard to understand, customers will give up searching for you. We asked two founders about the process of choosing…

Product

6 Common Sense Questions Every Startup Needs to Ask to Survive

By | Jun 23, 2017 at 5:00 pm

Today anyone can come up with a startup and enter the world of entrepreneurship. With the formation of a digital marketplace, things are quite simplified but, beating the competition and thriving in there is what matters. Therefore, it has become important for them to…

Video

Improve Your Marketing Strategy with Vertical Videos from Animaker

By | Jun 13, 2017 at 9:20 am

The world of marketing will soon be dominated by video. Study after study has shown that it is not only the most effective means of grabbing a consumers attention, it also holds that attention longer than any other form of marketing. This means that…

Marketing

Why Influencer Marketing Is an Essential Component in Your Strategy

By | Jun 11, 2017 at 2:30 pm

The consumer world is cluttered with brands. For every consumer product, from smartphones to pin cushions, there is a brand behind it. With so many brands lining up to grab consumers’ attention, a brand manager is in a real fix as to what trick…

Marketing & Social Media

Instagram Needs to Be Part of Your Social Media Marketing Strategy

By | Mar 27, 2017 at 12:50 pm

With over 600 million users that create over 100 million pieces of content every day, Instagram is certainly one of the best platforms for social media marketing, and it’s here to stay. Instagram is still growing five times faster than any other social media network…

Marketing

How to Streamline and Diversify Your Content Marketing Strategy

By | Feb 13, 2017 at 3:30 pm

Content marketing works, plain and simple. However, it’s becoming more specialized and audiences are more selective and sophisticated than ever. If you’re going to get the right content to the right people at the right stage in the purchasing journey, you’ll have to take steps…

Marketing & Social Media

The Importance of Placing Instagram in Your Digital Marketing Strategy

By | Nov 20, 2016 at 12:45 pm

Since 2010, Instagram has done nothing but grow. Today, there are more than five hundred million users in this social network, which focuses primarily on images and can be accessed from mobile devices and computers alike. But Instagram is actually much more than just…

B2B

5 Ways to Improve Your B2B Marketing Strategy Today

By | Sep 1, 2016 at 5:00 pm

While consumers rule the market, business to business startups are making an impact in ecosystems all over the world. And while marketing to businesses can be tricky, a good B2B marketing strategy can go a long way in helping you see a return on…

Marketing & Social Media

3 Low-Cost Techniques for Marketing Your Startup

By | Aug 2, 2016 at 4:00 pm

It’s no secret that startup failure rates can be as high as 58 percent in some industries, and while more and more people seem to be embracing self-employment and entrepreneurship, the rate at which startups fail hasn’t been slowing down. According to a recent study,…

Marketing

How to Build a Marketing Strategy for Millennials

By | Aug 1, 2016 at 10:21 am

Businesses are still trying to “come to grips” with the millennial generation. It is one like never before, and more than one e-commerce company is struggling to get a market share of this demographic. Content marketing is certainly the key, but knowing the what,…

Marketing

5 Branded Instagram Accounts to Learn From

By | Jun 3, 2016 at 6:23 pm

Since its launch in 2010, Instagram has quickly become one of the biggest and most attention-grabbing social networks amongst brands and consumers. And for good reason – Instagram has a large visual-focused nature and its ease of use, making the app highly interactable amongst…

Marketing

6 Key Ways to Improve Your Online Marketing Strategy

By | May 17, 2016 at 10:00 pm

Whether you want to run a casual blog or sell goods more effectively, you need to have a good website. The problem, however, is that you can’t simply buy a domain name, pay for hosting, install WordPress, slap on a nice theme, and then…

Marketing

A Quick Start Guide to Creating a Data-Driven Marketing Program

By | Jan 3, 2016 at 12:00 pm

Just as marketers started making consistent sense of digital marketing channels, along comes another must-have tactic:  Big Data. A survey by Kentico Software, referenced on eMarketer, found that big data was the third-highest priority for U.S. digital marketers in 2015. A Teradata study reported…

Marketing

What to Look for When Choosing a Direct Marketing Company

By | Dec 5, 2015 at 12:00 pm

Direct marketing companies come in all shapes and sizes. Choosing the one that’s the best match for your business may not always seem like a straightforward process. That doesn’t have to be the case, though. There are a few things you should look for…

Opinion/Analysis

5 Mistakes to Avoid with Your Startup

By | Nov 30, 2015 at 3:00 pm

Every year, hundreds of startups born and fail due to a few basic mistakes. Understanding these mistakes is the key to not making them within your own company. Even though there are nearly as many different ways for a startup to fail, certain mistakes…