Get your exclusive Tech.Co local news and event updates!

Marketing

Tips to Ensure Healthcare Marketing Campaigns are HIPAA Compliant

By | Jun 13, 2017 at 6:30 pm

Searching for health-related information on the Internet is perhaps one of the most popular activities today.  Statistics reported by Pew research data indicates that about 72% of internet users have been found looking for healthcare information online. And in an attempt to keep pace…

Marketing & Social Media

Top 3 Tips to Keep Your Marketing Relevant

By | Oct 14, 2016 at 1:30 pm

As a startup, it’s essential to keep finding creative new ways to make your marketing messages stand out from the crowd. One of the best ways to do this is to make your marketing relevant to a broader public discussion or trends related to…

Enqos – Tower V1

Mobile

8 Marketing Lessons Learned from the Success of Pokémon Go

By | Aug 17, 2016 at 3:30 pm

The launch of augmented reality game Pokémon Go sparked the attention of both newcomers and longtime fans of the series, and saw a huge surge in popularity, seemingly overnight. While this is a rare phenomenon, it teaches brands a much-needed lesson in how they…

Marketing

27 Content Marketing Tips That Lead to Startup Success [Infographic]

By | Jul 28, 2016 at 3:00 pm

In business, we often hear about the importance of driving traffic to your website. Of course, that isn’t enough – your content marketing has to be useful, while still delivering real benefits to the readers. If they aren’t engaged, then they won’t come back…

Mobile

5 Ways to Create a Customized Mobile Marketing Platform

By | Jun 28, 2016 at 3:30 pm

Mobile has become one of the most popular means of marketing to everyone from baby boomers and millennials. And because mobile devices have been around for a while, consumers are opting for a more customized experience. While many streamlined mobile platforms exist, few achieve…

Startup_Mixology_300x250

Tips & How To’s

Avoid These 4 Startup Marketing Mistakes

By | Jun 7, 2016 at 10:15 am

There are many things on your plate while growing your company. You have a team to manage, a product to develop and deals to close. You may or may not have already hired a marketing manager, but you know marketing is crucial for your…

Tips & How To’s

3 Fun Ways to Promote Your Brand IRL

By | May 26, 2016 at 8:00 pm

As a business owner, you probably spend a lot of time focusing your efforts on online marketing and creating content. While this is expected of most brands visible today, it’s still important to look for new opportunities offline as well – especially for local…

Marketing

How to Create Amazing Content in Record Time

By | Apr 27, 2016 at 7:00 pm

Odds are you already know how a well done, robust blog can positively impact your business. According to HubSpot, 84% of inbound marketers see activities like blogging and SEO as rising in importance. Even as other digital tools see an increase in user activity,…

Marketing

Content Marketing Is the Future of Online Marketing

By | Apr 3, 2016 at 3:04 pm

“How do I get new customers?” This age-old question is never an easy one to answer. With a plethora of options available – digital, print, referral, etc. it can be challenging for any business to develop an effective and scalable strategy. Over the past…

Opinion/Analysis

10 Valuable Lessons Marketers Can Learn from BuzzFeed

By | Jan 27, 2016 at 2:06 pm

Unless you’re living under a rock, you’ve read an article or two (or, you know, 600) on BuzzFeed. As one of the Internet’s most popular news and media sources, BuzzFeed has made a name for itself with its popular quizzes, articles and listicles (it’s…

Opinion/Analysis

5 Things Every Marketing Jedi Can Learn from ‘Star Wars’

By | Jan 21, 2016 at 6:00 pm

Star Wars kills it in the marketing stakes – it’s a real model of how to make the most of a brand. It’s always been the case, from the focus on selling merchandise that came with the first films, to the campaigns around the…

Tips & How To’s

3 Marketing Tips for Growing Your Startup Quickly

By | Jan 16, 2016 at 12:00 pm

Startups are emerging in the business sphere at a tremendous rate. Every day, entrepreneurs launch new business concepts, and try to carve a niche for themselves in a world where competition holds sway. For many startups, the most challenging aspect of business is acquiring…

Tips & How To’s

3 Simple Growth Hacking Strategies to Try Now

By | Nov 29, 2015 at 3:00 pm

You’ve worked day and nights on your project. You know everything about your ideal client. You’ve mapped out your competitors and created a product that is better, cheaper and more unique. In fact, you know your product is pure awesomness (and not just because…

Marketing

7 Budget-Friendly Marketing Tips for Early-Stage Startups

By | Nov 25, 2015 at 11:08 am

Marketing a startup is not for the meek. There are several challenges to success, and the time, money and resources needed to implement them are often scarce in the early stages. This means it’s crucial to plan ahead and reduce the possibility of making…

Tips & How To’s

Top 5 Reasons Your SEO Attempts Are Failing

By | Nov 21, 2015 at 8:00 pm

By now, most business owners understand the importance of having a well optimized website in order to be seen on popular search engines. Search engine optimization (SEO) is a set of guidelines necessary for websites to receive authentic visits from online users. With proper…

Marketing

5 Ways to Integrate Social Media Into Your Website

By | Nov 16, 2015 at 4:19 pm

Most companies are now leveraging the power of social media in their marketing campaigns. However, many aren’t fully exploiting social media on their company website. Social media and your website can blend together seamlessly to promote your brand and increase your online presence. Take a look at these five…

Marketing

The Only Video Marketing Tips Your Startup Should Know

By | Nov 10, 2015 at 1:15 pm

Visual marketing has gained massive popularity in 2015 and the trend is projected to dominate the marketing niche in 2016 and onward as Google rolls out with in-SERP video advertising. As a small business owner and startuper you do not have the budgets and…