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Marketing

Phoenix

How to Manage Trolls When They Attack Your Company’s Reputation

By | Sep 20, 2017 at 11:30 am

In today’s digital world, companies and individuals alike can’t afford to ignore their online reputation. With so many online review and social media outlets that aggregate comments about businesses, the consequences of not monitoring your business’s reputation could mean losing future opportunities. No one…

Personal Branding

Phoenix

How Millennials Manage Their Online Reputation to Attract Employers

By | Aug 15, 2017 at 2:30 pm

If you are a GenXer, you’re probably thrilled that the knucklehead stuff you did as a younger person couldn’t instantly be turned into a video, Snap or Tweet. However, millennials’ lives can be put online by anyone with a smartphone at any moment. In…

Personal Branding

Phoenix

How an Online Rant Can Impact Your Personal Brand

By | Aug 2, 2017 at 11:30 am

The traffic was terrible, the coffee order was wrong, the AC is out, your client is late on a payment, and your inbox is overflowing – what a way to start the day. In the emotion of it all, you grab your phone, open…

Security

DC

How to Protect Your Domain Name from Cyber Attacks

By | Jul 24, 2017 at 12:20 pm

Too often founders jump into the process of purchasing a domain name in order to get their blog or business site out into the world without the thought of protecting their URL from hackers. What you may not know is that your domain name…

Marketing

How Domain Names Can Impact Customer Engagement

By | Jul 10, 2017 at 9:20 am

When it comes to branding, picking the ultimate online name can be a challenge. If your domain name doesn’t explain what you’re offering or is hard to understand, customers will give up searching for you. We asked two founders about the process of choosing…

Tips & How To’s

4 Things You Need To Know Before Registering A Domain

By | Jun 15, 2017 at 1:45 pm

Whether you are a solopreneur or small business, having an online presence is a must. After all, your website will likely be the first impression of any potential customer or client. Fortunately, there are plenty of ways to go about getting set up with…

Interviews

Austin

Startups: Disrupt Yourself To Disrupt The Industry – Interview With Brian Solis

By | Mar 23, 2017 at 3:30 pm

While startups may think that Silicon Valley is the only place they should build a business and find funding, they’re wrong. Startup hotspots such as Los Angeles, New York, Denver, Phoenix, Austin, and more, are bubbling up all over the country and the money…

Interviews

Austin

Felecia Hatcher on How Diversity Impacts the Bottom Line – Interview

By | Mar 20, 2017 at 7:45 pm

In a research study by McKinsey and Company, companies that have an ethnically diverse work culture are “35 percent more likely to have financial returns above their respective national industry medians.” While there are hundreds of programs designed to help minorities get established in burgeoning…

Interviews

Austin

Amy Webb: A Curved Path to Becoming A Futurist – Interview

By | Mar 20, 2017 at 7:00 pm

Most people associate predicting the future with superheroes, but there are people in the tech industry who have the ability to predict trends and emerging technology way in advance of what consumers will see on the market. Futurist and founder of the Future Today Institute, Amy Webb…

Interviews

Austin

Anne Ward: How to Win on the SEO Battlefield

By | Mar 20, 2017 at 3:30 pm

Startups constantly wonder how they can get their company noticed by customers online. Sure, buying ads on social media, creating content, and amplifying their message via Hootsuite is a start, but it’s hard to move the needle if you don’t understand the full scope of…

Interviews

Austin

Dr. Mary Lou Jepsen on Transformative Technology for Social Good – Interview

By | Mar 17, 2017 at 4:30 pm

Entrepreneurs are not waiters. After all, why wait for technology to emerge when you can invent it. That’s how Dr. Mary Lou Jepsen approaches solving social issues with technology, just pioneer it. Mary Lou is widely known for her talent in optical engineering and…

Interviews

Austin

Adam Lyons on Being Scrappy, Mark Cuban and Mentorship – Interview

By | Mar 17, 2017 at 3:30 pm

Being scrappy is a trait that every startup founder needs to embrace to find different ways to solve problems while building one’s business. Adam Lyons, cofounder of The Zebra, said in our Tech.Co interview that being scrappy is at the heart of their culture….

Interviews

Austin

Rohit Bhargava: How to Tell a Story With Your Personal Brand – Interview

By | Mar 17, 2017 at 12:50 pm

In the startup world, having a well-established brand is the key to success. Between getting customers to recognize your value and spreading your message around the world, a solid personal brand can be the difference between fame and failure. And if you ask Rohit Bhargava,…

Interviews

Austin

Lisa Fetterman on Kickstarter, Raising Capital & Couplepreneurs – Interview

By | Mar 16, 2017 at 7:00 pm

While only some people are good at cooking, almost everyone is good at eating. And because there are few things more uplifting than a high quality meal, going out to restaurants is a time honored tradition for foodies around the world, mostly because they…

Interviews

Austin

Jessica Shortall on the Value of Inclusion, Motherhood and Raising Capital – Interview

By | Mar 16, 2017 at 5:50 pm

While there is a clear data-driven case for companies to have an inclusive culture, the moral aspect is even stronger. As more technology companies are leading the charge in this shift towards inclusion, you’ll find one woman heading up advocacy and initiative efforts to…

Interviews

Austin

Bishop Paul Tighe Talks About the Vatican’s Relationship with Digital Culture – Interview

By | Mar 16, 2017 at 4:30 pm

A lot of people might be surprised to hear about the Vatican taking a vested interested in technology, especially social media. In fact, this cultural crossover became headline news when it was announced the Vatican would be participating in SXSW 2017. Bishop Paul Tighe, the…

Interviews

Austin

Kira Blackwell of NASA iTech Talks Space, Girls in Tech and Startups – Interview

By | Mar 16, 2017 at 3:30 pm

Upon the discovery of seven Earth-size planets and the goal to travel to Mars in 2030, NASA is seeking out new solutions to help them reach new moonshots. NASA iTech is a collaborative initiative designed to help address gaps in future technologies needed for…