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Events

Rebecca Minkoff and Janelle Monae Take Mercedes-Benz Fashion Week at American Express Unstaged

By | Sep 6, 2013 at 9:00 am

Mercedes-Benz Fashion Week is here again, and for two weeks, up-and-coming designers,  fashion enthusiasts and press will preview the  best in fashion innovation at New York’s Lincoln Center. American Express, a long time Mercedes-Benz Fashion Week sponsor, will be there too, showcasing yet another…

Events

NYC

Tech Steals the Show at Mercedes-Benz Fashion Week

By | Feb 21, 2013 at 1:00 pm

The tents even look more “tech” – Bryant Park’s white tents from 2010 were traded for a mirrored glass pop-up structure at Lincoln Center. With guards in black suits and earpieces, and guests flashing QR codes from their Fashion GPS app, Mercedes-Benz Fashion Week (MBFW) has come…

Ecommerce

Amex Sync: The Future of Social Commerce for Amex Card Members

By | Feb 19, 2013 at 3:15 pm

American Express launched a new social commerce experience last week during Mercedes-Benz Fashion Week (MBFW) that turns the hashtag (#) into a way to pay. @AmexSync allows American Express Cardmembers, who sync their cards at sync.americanexpress.com/twitter and tweet special #hashtags, to buy American Express Gift…