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Tips & How To’s

34 Metrics That Startup Founders Need to Track [Infographic]

By | Apr 20, 2017 at 3:30 pm

Success as a startup is measured in a lot of different ways. Some people think a high valuation is the key to turning heads in the business world, while others believe traction is the only real way to make waves as a new company. But…

Tips & How To’s

Forget Vanity Metrics: The Numbers You Should Really Be Focusing On

By | Mar 28, 2017 at 2:20 pm

When you first release an app, the number one thing people will ask you is how many downloads it’s gotten. It’s a reasonable question — on the surface, downloads seem like an excellent metric to gauge people’s interest in your product and its continued…

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The Dangers of Metrics for Small Business Owners

By | Jan 25, 2017 at 10:30 am

While metrics are an important tool for measuring results, small business owners should be wary of relying too heavily on certain ones. Metrics present business owners with a method of measuring results, but not all data is useful. When used or interpreted improperly, a…



Jeff Judge of Bright on Building the Future of Business Intelligence

By | Dec 11, 2016 at 2:30 pm

Everyone is looking for success in the startup world. But with out the proper metrics, it can be impossible to figure out what’s working and what’s not. Fortunately, there are people out there looking to give you all the insight you need to succeed….

Tips & How To’s

Are You Making One of These Fatal Google Analytics Mistakes?

By | Aug 3, 2016 at 5:00 pm

You may have the best online marketing strategy in the world. Unfortunately it’s completely useless if you aren’t tracking your results properly. Google Analytics is the most trusted website analytics tool on the planet. However, people often set it up incorrectly or don’t know how…


Survey Says: 80% of SaaS Professionals Are Clueless

By | Jul 27, 2016 at 9:12 am

SaaS, short for “software as a service,” is a business model that depends on selling subscriptions to a proprietary software, usually to businesses. Retaining clients is just as important to the bottom line as adding them in the first place. That’s why the results of…


A/B Testing: Lipstick On a Pig?

By | Jun 12, 2016 at 6:45 pm

Are you putting lipstick on a pig? So, your company wants to increase revenue. They want more conversions, more clicks, more shares, and more users. What do they tell you to do first?  Well, A/B test! Compare two versions of a page, define a…


5 Most Important Financial Metrics for Startups

By | Aug 14, 2015 at 11:34 am

Small business success comes from planning, goal setting, and progress checkups. Businesses, small and large, use metrics to measure the progress of meeting goals. A metric is used to gain insight into how well your business is performing and to map the location of each…


For B2B Software Businesses, Change Is all about Timing

By | Aug 1, 2015 at 4:00 pm

Product managers work at the nexus of marketing, sales, product, and engineering, which makes them often among the first to see trouble on the horizon. When a good product manager sees trouble brewing, he gathers facts, figures, and customer feedback that supports his case….

Marketing & Social Media

Is Your Content Marketing Strategy Effective?

By | May 29, 2015 at 8:00 am

When you start deep diving on the topics of content marketing, thought leadership, and the shareable marketplace, one topic you tend to run into is the idea that all of these new ways of marketing your business and building your brand may not lead…


5 Employee Metrics Vital to Growing Your Startup

By | Dec 17, 2014 at 12:00 pm

Your organization is growing fast. If you’re going to keep up with the changes, you’ll need the right employee data and metrics to measure success. Startups can use a variety of employee metrics to measure business growth. Metrics such as peer reviews and employee…


Which Metrics Matter?

By | May 23, 2014 at 9:12 am

This post includes extra content from Startup Mixology, my upcoming book on starting up – including how to prepare yourself for the harsh reality and celebrate positive moments along the way. Go here to pre-order the book (due July 8) and subscribe to updates! Maybe the most famous…


Share Your Stories for the Tech Cocktail Book: Product-Market Fit, Bootstrapping, Launch, & Metrics

By | Oct 14, 2013 at 1:00 pm

As we announced last week, Tech Cocktail is writing a book about starting up. We are going to be working hard the next few months to write the book, but we need your help. The book is due out spring 2014 and will be published…



Want To Be a Smarter Startup? Focus on Metrics for Decision-Making, Not Your Gut Instinct

By | Feb 10, 2012 at 1:00 pm

As we evolved as humans, we relied on our gut instinct to survive, going from “Um, there’s a lot of roaring coming from that corner of the jungle – maybe I’ll take a different route” to “Wow, this guy is a little aggressive –…


Measure Facebook Page ROI with Campalyst

By | Jul 27, 2011 at 1:02 pm

If you’re a community manager, you know how important web analytics are to implementing your social media marketing plan. You also know how difficult it can be to hone in on the numbers that best represent ROI. Campalyst is an analytics software platform that…



Game Loyalty: The Must-Have Analytics Tool For Game Developers

By | Jul 20, 2011 at 10:00 am

If you’re a game developer, understanding how players interact with your game – and your brand – is an invaluable asset. Driving customer loyalty, let alone finding the unique differentiator that defines your game from the rest, is vital to making it in the…

Startups & Apps

Los Angeles

Seevolution is Not Your Father’s Web Analytics Toolkit

By | May 20, 2011 at 12:00 pm

Ever wish you had X-Ray vision? How about on your website? Seevolution uses their X-ray tool to capture behavioral data of your website visitors, which includes data about how users are interacting with different parts of your website. It collects an unprecedented amount of data,…