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7 Ways to Monetize Your Blog

By | Oct 6, 2017 at 8:30 am

If you have a website or blog that is generating a decent amount of traffic, you could be generating a lot of money from your content as well. With so much content on the internet today, it’s basically become a dream come true for…


4 Mistakes That 90 Percent of Native Advertisers Make

By | Jan 26, 2017 at 3:30 pm

Native advertising is the new frontier of digital marketing. According to research from Facebook and other advertising platforms, it will account for 63 percent of all mobile ads by 2020. And if you were wondering, that’s a lot. While demand for native ads has…


Native Advertising: The Rise of Content Performance Marketing

By | Sep 12, 2016 at 10:00 pm

Businesses are told to produce more content, be more social, and try to connect with consumers on a personal level. Large companies with mega advertising budgets seem to churn out endless content. And launch thoughtful social media campaigns, but none of that is easy…


Banner Marketing vs Native Advertising: A Guide into Design Marketing

By | Sep 7, 2015 at 2:00 pm

Design is an integral part of the marketing machine. People respond differently to specific colors, shapes, and wording, so it is essential to ensure that all marketing communications have a well thought out design. With the ever-changing world of marketing and the emergence of…


Optimize ROI with These Native Advertising Tips

By | Mar 23, 2016 at 4:58 pm

Branded stories and content now appears everywhere – from your Facebook feed and favorite blogs to the New York Times, Washington Post and other publishing giants. According to a recent market research by BIA/Kesley, native ad spending on social media sites is expected to…


4 Digital Marketing Methods You Should Know About

By | Feb 17, 2016 at 4:00 pm

Ad tech is an industry that’s continually evolving. For digital advertisers, keeping on top of new (and old) marketing techniques is a must. Whether you’re a novice or a seasoned digital advertiser, here are four digital marketing methods you should know like the back…


The Evolution of a Brand: From Cocktails to Content

By | Jun 1, 2015 at 6:00 am

You may have noticed our new brand – Tech.Co.  We never formally announced the transition from Tech Cocktail to Tech.Co, but decided it’s time to give you a little more background on why we made this big change. It’s been quite a while since we…


Rude vs. Respectful Ads, and the Technology Behind Them

By | May 5, 2014 at 5:00 pm

Ads shouldn’t steal your time. Ads shouldn’t distract you. And ads shouldn’t be useless. Online publishing used to be a simple, profitable business, where an advertiser paid to put their ads in front of a given audience. Advertisers got what they wanted: consumers; and…