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Google

5 PPC Tips for Startups on a Limited Budget

By | Aug 31, 2016 at 2:00 pm

Startups that want to stay lean or have not been funded yet usually have a limited budget with every dollar needing to be accounted for. New businesses need to find creative ways to acquire new customers, and paid search can be an effective channel if…

Startups & Apps

The Only PPC Management Tools You Need to Be Successful

By | Sep 12, 2015 at 12:00 pm

When my partner and I started our PPC agency we had the goal of being as lean as possible. We sat down and ruthlessly wrote out a list of our must-have PPC management tools. We were dead set on being frugal to get this…

Amazon

PPC Advertising is About to Get Ugly

By | Nov 3, 2014 at 11:30 am

Google Adwords has been around for about 14 years and in those 14 years, Google has dominated PPC advertising. In 2013, Adwords surpassed 50 billion in advertising revenue. Bing, Yahoo, and other PPC advertising platforms have tried to court advertisers–but advertisers want to be…

Entrepreneur

6 Common Mistakes to Avoid in Your AdWords Campaign

By | Jul 20, 2014 at 10:00 am

Internet marketers know that using pay-per-click (PPC) advertising is a brilliant way to drive traffic to their websites. By implementing well-placed, keyword-based PPC ads, Internet marketers can swiftly and economically produce more leads, and increase revenues in a short period of time. However, as…