Get your exclusive Tech.Co local news and event updates!

Personal Branding

New Jersey

How to Build a Practical Brand Marketing Strategy

By | Jun 23, 2017 at 7:15 am

When most people think about a brand marketing strategy, they think about identity. “Who are we as an organization? What should our logo look like? What colors and fonts should we use?” Those are all important things to nail down so that your brand…

Personal Branding

The 6 Ways Typography Can Impact Your Brand

By | Apr 26, 2017 at 8:30 pm

One function of typography is to serve as a part of an identity, whether it’s for a business or even just a personal brand. What you end up using should represent what your brand is all about and resonate with other people. Apple Inc.,…

Tips & How To’s

10 Easy Ways to Start Establishing Your Personal Brand

By | Apr 1, 2017 at 2:30 pm

If you’re in a situation where your name is only associated with your company’s brand, it might be a good time to to build a separate personal brand by improving your online presence. A strong personal brand will help open many doors for you. When…

HR and Recruiting

14 Things Job Hunters Can Do to Show Off Their Personal Brand

By | Jan 13, 2017 at 8:30 pm

It’s a new year and you’ve decided it’s time to move on and find a new position. Unfortunately, hundreds of other people have the exact same idea. So how can you stand out from the crowd and boost your personal brand to get noticed by…

Personal Branding

Three Myths to Avoid When it Comes to Your Personal Brand

By | Oct 19, 2016 at 10:30 am

Like most trendy expressions, “personal branding” has become simultaneously more popular and less meaningful as time goes by. A quick tour around the web turns up a plethora of articles that suggest all it takes is a little time on the Internet, a haircut…

Tips & How To’s

Personal Branding Tips from a Star Publicity Expert

By | Aug 10, 2016 at 10:21 am

Jonathan Hay is a veteran celebrity publicist and music producer, who has been working in the industry since 1995. Since then he has helped kick start dozens of music careers, sold millions of records and generated massive PR buzz for notable music stars like…

Personal Branding

Facebook Live, Snapchat, 360-Video All Crucial to Today’s Personal Brand

By | Jul 6, 2016 at 10:15 am

This article was brought to you in partnership with .ME, the premium top-level domain for professionals focused on building their online reputation. For small businesses, keeping up with social media trends can feel like running on a never-ending information treadmill. Social platforms are constantly…

Personal Branding

The Perks of Being an Introvert When Building a Brand

By | Jun 7, 2016 at 9:45 am

This article was brought to you in partnership with .ME, the premium top-level domain for professionals focused on building their online reputation. Read the rest of the series here. Being an introvert has its perks when building a brand. According to David Klow, founder…

Tips & How To’s

A Six-Figure Entrepreneur Shares His Branding Tips

By | Jun 1, 2016 at 6:00 pm

Building an attractive reputation, leveraging your personal authority and increasing the trustability factor for your new venture is one of the early-growth challenges all entrepreneurs have to overcome. Abdullahi Muhammed had a lot of branding work to do once he decided to launch his…


Your Personal Brand Is Not All About You

By | Apr 4, 2016 at 5:07 pm

This article was brought to you in partnership with .ME, the premium top-level domain for professionals focused on building their online reputation. Personal branding online is not an overnight success. Author of Life After College and career and business strategist, Jenny Blake, said it…

Personal Branding

How to Attract Recruiters with Your Personal Brand

By | Mar 31, 2016 at 12:34 pm

This article was brought to you in partnership with .ME, the premium top-level domain for professionals focused on building their online reputation. It’s time to face reality that you must begin to manage and monitor your personal brand- don’t worry, you’re not alone. In a recent survey…

Personal Branding

5 Ways to Avoid TMI When Building Your Brand

By | Mar 22, 2016 at 4:27 pm

We’ve all been there…that time when someone familiar to us has a “too much information” (TMI) moment and it becomes awkward. Experts say that TMI could also happen online when building one’s brand. According to a 2015 Domain.ME survey conducted by Wakefield Research, “42 percent of…

Personal Branding

Manage Your Personal Brand If You Want Your Business to Succeed

By | Mar 15, 2016 at 3:57 pm

Imagine you were on the phone with a potential client, and during that time she Googled your name – what would you want her to read about you and your company? While it might feel like a daunting task to build and manage your personal…


5 Tips for Managing Your Personal Brand

By | Dec 3, 2015 at 2:00 pm

Whether you like it or not, we all have a personal brand we must manage. Whether it’s owning your own company, interviewing for a job or acting as a public figure, how you see yourself and how others view you is important to your…

Tips & How To’s

5 Mistakes You’re Making With Your Personal Brand

By | Nov 10, 2015 at 2:00 pm

Branding, digital marketing, and press have become more crucial for an individual’s success than ever before. While the market is filled to the brim with almost every type of technology, financial, healthcare, and energy company you can possibly imagine, the challenge is not in…

Tips & How To’s

How to Optimize Instagram to Build Your Personal Brand [INFOGRAPHIC]

By | Aug 17, 2015 at 8:00 am

I’m going to start by telling you a couple of things that you already know: Building a personal brand–whether it be to get a job, charm investors, or engage potential clients–is just as important as building your business’s brand. And leveraging social media platforms is…

HR and Recruiting

With GiveBrand, Your Network Helps Build Your Personal Brand

By | Sep 22, 2012 at 2:00 pm

When it comes to personal branding for the job search, how can employers be sure job seekers aren’t pulling their leg? There’s no way for hiring managers to truly know a candidate is the expert they claim to be on their resume. That’s why…