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Blogging

Launching a Blog Is More Than Just a Fancy Name

By | Feb 20, 2018 at 4:30 pm

In 2001, a Chinese hacking group penetrated Brian Kreb’s home network. At the time, he was a reporter for the Washington Post, and following this breach, he became obsessed with learning more about computer and Internet security. Then, he decided to share it with his…

Events

Tampa

Gary Vaynerchuk: You’re Either Positive or You’re Not

By | Feb 8, 2018 at 12:45 pm

One thing is for certain, entrepreneurship can start at anytime, even as a child. In Gary Vaynerchuk’s new book Crushing It, he begins by talking about his eight-year-old daughter wanting to be a YouTube star. Whether she becomes a celebrity or not remains to…

Personal Branding

5 Ways the Wrong Domain Name Will Impact Your SEO

By | Jan 15, 2018 at 1:30 pm

Having the right domain name can make a big difference when it comes to attracting new customers. Anne A. Ward, O’Reilly author of The SEO Battlefield and CEO of CircleClick Media, said punctuation, top level domains, and even spellings can impact the ease of getting…

Personal Branding

Palo Alto

5 Ways to Build Your Personal Brand on Facebook

By | Sep 25, 2017 at 7:15 am

While there are many ways to build your personal brand online, one of the best ways to do so is by marketing on Facebook. As of right now, Facebook has more than 1 billion active daily users. It’s safe to say that the people you’re…

Marketing

Phoenix

How to Manage Trolls When They Attack Your Company’s Reputation

By | Sep 20, 2017 at 11:30 am

In today’s digital world, companies and individuals alike can’t afford to ignore their online reputation. With so many online review and social media outlets that aggregate comments about businesses, the consequences of not monitoring your business’s reputation could mean losing future opportunities. No one…

Personal Branding

San Diego

How to Turn Your Personal Brand Into a Life Strategy

By | Jul 26, 2017 at 7:15 am

Personal branding shouldn’t be a buzzword. In fact, it shouldn’t be something “new” or brought on by modern advances in social media. At it’s core, it’s a facet every single one of you should be aware of and have control over. It’s not a…

Security

DC

How to Protect Your Domain Name from Cyber Attacks

By | Jul 24, 2017 at 12:20 pm

Too often founders jump into the process of purchasing a domain name in order to get their blog or business site out into the world without the thought of protecting their URL from hackers. What you may not know is that your domain name…

Marketing

Seattle

How to Build Online Authority When You Have None

By | Jun 26, 2017 at 5:00 pm

Online authority is a powerful concept in the world of online marketing, both as a general idea and as a specific application in the field of search engine optimization (SEO). As a general concept, it should be pretty straightforward, the more “authority” you have…

Personal Branding

New Jersey

How to Build a Practical Brand Marketing Strategy

By | Jun 23, 2017 at 7:15 am

When most people think about a brand marketing strategy, they think about identity. “Who are we as an organization? What should our logo look like? What colors and fonts should we use?” Those are all important things to nail down so that your brand…

Personal Branding

The 6 Ways Typography Can Impact Your Brand

By | Apr 26, 2017 at 8:30 pm

One function of typography is to serve as a part of an identity, whether it’s for a business or even just a personal brand. What you end up using should represent what your brand is all about and resonate with other people. Apple Inc.,…

Tips & How To’s

10 Easy Ways to Start Establishing Your Personal Brand

By | Apr 1, 2017 at 2:30 pm

If you’re in a situation where your name is only associated with your company’s brand, it might be a good time to to build a separate personal brand by improving your online presence. A strong personal brand will help open many doors for you. When…

HR and Recruiting

14 Things Job Hunters Can Do to Show Off Their Personal Brand

By | Jan 13, 2017 at 8:30 pm

It’s a new year and you’ve decided it’s time to move on and find a new position. Unfortunately, hundreds of other people have the exact same idea. So how can you stand out from the crowd and boost your personal brand to get noticed by…

Personal Branding

Three Myths to Avoid When it Comes to Your Personal Brand

By | Oct 19, 2016 at 10:30 am

Like most trendy expressions, “personal branding” has become simultaneously more popular and less meaningful as time goes by. A quick tour around the web turns up a plethora of articles that suggest all it takes is a little time on the Internet, a haircut…

Tips & How To’s

Personal Branding Tips from a Star Publicity Expert

By | Aug 10, 2016 at 10:21 am

Jonathan Hay is a veteran celebrity publicist and music producer, who has been working in the industry since 1995. Since then he has helped kick start dozens of music careers, sold millions of records and generated massive PR buzz for notable music stars like…

Tips & How To’s

5 Mistakes You’re Making With Your Personal Brand

By | Nov 10, 2015 at 2:00 pm

Branding, digital marketing, and press have become more crucial for an individual’s success than ever before. While the market is filled to the brim with almost every type of technology, financial, healthcare, and energy company you can possibly imagine, the challenge is not in…

Personal Branding

Facebook Live, Snapchat, 360-Video All Crucial to Today’s Personal Brand

By | Jul 6, 2016 at 10:15 am

This article was brought to you in partnership with .ME, the premium top-level domain for professionals focused on building their online reputation. For small businesses, keeping up with social media trends can feel like running on a never-ending information treadmill. Social platforms are constantly…

Personal Branding

The Perks of Being an Introvert When Building a Brand

By | Jun 7, 2016 at 9:45 am

This article was brought to you in partnership with .ME, the premium top-level domain for professionals focused on building their online reputation. Read the rest of the series here. Being an introvert has its perks when building a brand. According to David Klow, founder…