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Crowdfunding

How to Get Publicity for Your Crowdfunding Campaign

By | Jan 8, 2017 at 2:30 pm

Crowdfunding is the great equalizer for small startups looking to get funding. However, just like a product or service itself, your crowdfunding campaign needs a marketing strategy that can get you attention from the right people. The goal is to create enough buzz about your…

Opinion/Analysis

Why Tech Companies Need to Stop Wasting Resources on Advertising

By | Dec 13, 2016 at 12:50 pm

If you’re an entrepreneur in the tech industry who hasn’t included public relations in your company’s growth strategy, then you’re forfeiting substantial opportunities to promote your business. There’s good reason why business icons like Elon Musk, Steve Jobs, and Henry Ford are recognized to…

Mobile

How to Boost Your Startup’s Mobile App Launch Campaign

By | Oct 31, 2016 at 5:50 pm

Mobile is one of the most important facets of business life today. Consumers have become consumed by their smartphones and are not only browsing but also purchasing on these tiny, handheld devices. If you want to compete in the world today, mobile is a…

Tips & How To’s

How to Attract Publicity for Your Launch

By | Aug 30, 2016 at 11:45 am

The countdown has begun. After months or even years of effort, your startup or new product is about to launch. You’re excited about this for sure! All that’s left to do is getting everybody else as enthused as you are. That means you have…

Startups & Apps

3 Common Sense PR Tips For All Startup Founders

By | Aug 29, 2016 at 9:00 pm

As a startup founder, a lack of funding can put a damper on your business. For example, if you don’t have the capital to cover marketing and advertising costs, you’re going to have a lot of trouble reaching your customer base. When this happens, most business owners turn to…

Business

4 PR Secrets Used by Tech Venture Capitalists

By | Aug 3, 2016 at 3:30 pm

A hasty look at any solid startup communications plan can give off a basic, if not sophomoric value point to PR investments. While incumbent brands have to worry about everything from crisis campaigns to shareholder messaging. Most startups use PR to get themselves embedded…

Tips & How To’s

The Essential Dos and Don’ts Of Pitching The Press

By | Jul 20, 2016 at 10:15 am

Wondering how yet another of your competitors just landed a dream press mention? It’s not always a great behind-the-scene PR team in action. Securing great press coverage for free is equally attainable both for startups in trendy niches and companies in the seemingly boring…

Opinion/Analysis

Ad Blocking and The PR Ripple Effect

By | Sep 25, 2015 at 9:00 pm

A careful examination of some of the largest stories circling around most technophile circles in the past couple of weeks reveals both cheers and jeers around the idea of ad blocking. It’s not that ad blocking is new — it’s been around for years, but…

Trends

Your Guide to Creating the Right PR Campaign in 2016

By | Jun 3, 2016 at 11:55 am

PR is an ever-changing medium. It has to be to keep up with the many industries and environments that it encompasses and in today’s connected world, those changes are more rapid than ever. PR trends come and go, some rise to sit firmly within…

Tips & How To’s

How to Get Press Coverage for Your Startup

By | May 16, 2016 at 1:40 pm

No matter how awesome and unique your startup is, you will still struggle with getting the initial press coverage is hard. If you have zero connections in the media industry, no brand recognition (yet!) and limited budgets for a PR campaign, you’ll have to…

Productivity

Sam Altman of Y Combinator: 5 Signs You’re Doing Fake Work

By | Aug 24, 2015 at 12:30 pm

According to president Sam Altman of Y Combinator, most of the accelerator’s most promising startup graduates turn out “decent or bad” – because instead of doing real work, they start doing fake work. This is “The post-YC slump.” Altman defines real work as work that’s…

Tips & How To’s

How to Get Press for Your Startup

By | Jul 1, 2015 at 6:36 pm

Getting the attention of the media for your startup can be as important as getting funding. Your startup is new and will benefit from the promotion and consumer trust that a mention on a large news outlet brings. Most founders have a hard time…

Startups & Apps

How Placemints Is Disrupting SEO and PR

By | Jan 26, 2016 at 10:20 am

Search Engine Optimization (SEO) and Public Relations (PR) are two fields that have seen their fair share of volatility in recent years. With digital media blurring the lines between traditional PR and digital media, some savvy PR companies have embraced digital and added digital…

Public Relations

The Ultimate Checklist for Your Startup’s Media Pitch

By | May 13, 2015 at 11:00 am

You’re at your desk, ready to press Send on your media pitch, and the niggling doubts begin. Is this the best it can be? Am I missing something crucial? Once you hit Send, you can’t take it back. To give you a bit more…

Tips & How To’s

What Hootsuite CEO’s Instagram Gaffe Can Teach CEOs About Social Media

By | Dec 18, 2015 at 12:30 pm

Earlier this month, Hootsuite founder and CEO, Ryan Holmes, posted a curious photo to his Instagram account just hours after the company laid-off dozens of employees earlier the same day. The post, which showed only his hand holding a drink, included a caption reading…

Opinion/Analysis

8 Ways Public Relations Can Be Your Startup’s Secret Weapon

By | Dec 16, 2015 at 1:15 pm

As a startup owner, you obviously have a lot of things on your mind. Concentrating on legal procedures, accounting, recruiting, payroll processing, budget restraints, the smooth functioning of daily operations, and other important bits may cause you to forget all about the image your…

Public Relations

How to Pitch Journalists about Your Startup

By | Apr 15, 2015 at 10:00 am

Ali Tehrani had his first experience with how to pitch journalists while running a Kickstarter campaign. The typical process goes: reach out to journalists you’ve heard of, Google your competition to find more journalists, keep track of everything in a spreadsheet, and inevitably get…