Get your exclusive Tech.Co local news and event updates!



Rohit Bhargava: How to Tell a Story With Your Personal Brand – Interview

By | Mar 17, 2017 at 12:50 pm

In the startup world, having a well-established brand is the key to success. Between getting customers to recognize your value and spreading your message around the world, a solid personal brand can be the difference between fame and failure. And if you ask Rohit Bhargava,…



Rohit Bhargava Doesn’t Think You Should Over-Focus on Company Branding

By | Jul 28, 2014 at 7:56 pm

As an author Rohit Bhargava has written three physical books and published two e-books. As the CEO at Influential Marketing Group, he’s just as comfortable. That’s because in addition to being a dynamite author, Bhargava has always been a marketing and branding guy. He started…

Enqos – Tower V1



Rohit Bhargava’s Tip for Startups: Stop Trying to Sell Advertising

By | Jul 14, 2014 at 3:00 pm

At last week’s DC launch event for Startup Mixology, the first book from Tech Cocktail’s own cofounder, Frank Gruber. Gruber was joined on-stage by a handful of local entrepreneurs to discuss some of the topics covered in the book. Among them was Rohit Bhargava, the founder…



Rohit Bhargava on Branding Your Startup: Do It and Massage It Later

By | Jul 11, 2014 at 5:10 pm

This past Tuesday, at an event held at the Crystal Tech Fund in Crystal City, VA (right outside Washington, DC),  Tech Cocktail celebrated the launch of Startup Mixology by Tech Cocktail’s very own co-founder Frank Gruber. We invited local entrepreneurs to join us on-stage…

Speaker Series

Las Vegas

Rohit Bhargava’s Likenomics: Find Success through Likability [Video]

By | Jun 25, 2013 at 4:59 pm

Throughout his childhood, Rohit Bhargava thought he would end up as a doctor or engineer. However, a short stint at an engineering camp one summer showed him that he had more talent bringing individuals together than building turbines: he won the good citizen award…


Speaker Series


Rohit Bhargava of Likeonomics: The Difference between Success and Failure

By | Oct 3, 2012 at 2:05 pm

You can’t always tell the difference between products that will succeed and ones that will fail. Likeonomics author Rohit Bhargava realized this over time. One of his first huge failures was, the first online directory of local restaurants. And one of his huge…



Rohit Bhargava of Likeonomics: A Good Product Is Only Half the Battle

By | Sep 21, 2012 at 1:22 pm

Rohit Bhargava’s blog lists him as a marketer, author, speaker, professor, and “nice guy.” And he comes across nice in the video interview below – which is fortunate, since he’s the author of Likeonomics, a book about why likeability is key to success in…


Rohit Bhargava Talks Brands, Storytelling, Technology and Failure

By | Dec 30, 2011 at 4:29 pm

Rohit Bhargava loves the “agony filter” on Hipmunk. Why? Not only because it filters out the multiple stops and 12 hour layovers, but because of the philosophy behind it; leveraging technology to “filter out the idiotic”.  And let’s face it – the world needs…