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Real Estate Tech Hit Record Investment in 2017

By | Dec 15, 2017 at 9:20 am

Global real estate value is worth about $217 trillion, and startups are just beginning to scratch the surface of digitizing this massive pool of assets. Startups like Zillow (IPO), Redfin, and Trulia (acquired by Zillow) were early winners in the space. Two real estate…


New York

How Companies Can Plant Roots in a Community

By | Dec 14, 2017 at 8:30 am

Consumers don’t favor Whole Foods over Walmart for reasons relating to the chains’ respective sizes or ubiquity — it’s because only the former serves as a catalyst to community. The competitive difference between the homogenous corporate paradigm embodied by Walmart and the community-centered model cultivated…


Study: The Massive Skills Gap in Sales Is Getting Worse

By | Dec 12, 2017 at 2:30 pm

Sales people can get a bad rap. In reality, a true sales professional will offer a smooth, engaging experience that treats the customer’s needs first and facilitates a simple, painless transaction. Sales pros are the oil in a well-oiled machine: Easy to overlook, but…

Marketing & Social Media

3 Ways Artificial Intelligence Can Boost CRM Initiatives

By | Dec 1, 2017 at 7:15 am

While customer relationship management systems have made data accessible, manually processing and analyzing that data is prohibitively time- and resource-consuming for many businesses. Conversely, by using artificial intelligence, you can go through reams of data and come away with more than just a migraine….



Nearly Half of Black Friday’s Record-Smashing $5B Online Sales Went to Amazon

By | Nov 28, 2017 at 3:50 pm

Everyone knows what the two shopping holidays are for: Black Friday is for physical store sales, and Cyber Monday is for finding deals online. And long ago, the two holidays lived together in harmony. But this year, Black Friday is drinking Cyber Monday’s milkshake,…



Des Moines

4 Lead Generation Strategies for Early-Stage Startups

By | Nov 28, 2017 at 7:15 am

Sales can make or break your company. It doesn’t matter if you run a business with an eight-figure top line, or you’re leading a small startup that’s just trying to close on its first few sales, lead generation is something you have to focus…



3 Steps to Avoiding Phishing Scams on Cyber Monday

By | Nov 9, 2017 at 9:20 am

Two out of every five U.S. consumers have fallen victim to an online phishing attack. Does that sound high? It’s probably because 91 percent of them are aware that fake websites or emails can be designed to trick them into thinking they’re the real…


5 Ways to Reduce Shopping Cart Abandonment

By | Nov 2, 2017 at 8:30 am

Getting customers through the shopping cart can drastically impact your conversion rate. And if the process is laborious, expect more people to bail. According to a study done by the Baymard Institute the average shopping cart abandonment rate is 68 percent. The study also reveals…


Ask Your Team These 4 Questions About Customer Support Efforts

By | Nov 1, 2017 at 7:15 am

Providing strong support to your customers after their purchase is one of the most effective ways to build a good relationship. The power of positive relationships should never be underestimated, especially if you care about things like creating a loyal customer base and generating…

Marketing & Social Media

Los Angeles

3 Ways to Leverage Micro-Influencers and Grow Your Business

By | Oct 24, 2017 at 6:30 pm

One of the major shifts we have seen in consumer behavior is how reliant they are on reviews and third party recommendations. In fact, 71 percent of people say they make buying decisions based on recommendations they find on social media. These social recommendations…

HR and Recruiting

New Jersey

Why Companies Should Invest in an Internal Marketing Team

By | Oct 16, 2017 at 9:20 am

Businesses spend thousands (sometimes tens of thousands) of dollars to market themselves by looking to outside avenues like social media, ad platforms, email marketing and search engine optimization. A far more effective investment is creating a well-equipped internal marketing team — a team of satisfied,…


Kansas City

How to Find the Right Tech Solution? Study It

By | Oct 5, 2017 at 5:00 pm

Too often a startup will realize months too late that it needs support from a new piece of technology. Once team members discover a problem, they are frequently forced to find a solution quickly and without doing enough proper research. Instead of rushing to…


How Your Ecommerce Business Can Boost Sales With Discounts

By | Aug 19, 2017 at 10:30 am

For ecommerce businesses offering discounts in percentage and dollar amount can help drive people through the shopping cart process. However, not all deals provide the equal value but customers tend to choose the easier route. We’ll take a look at how the fashion industry…

Tips & How To’s

Los Angeles

How to Quickly Build a Customer Base With Lead Generation Tools

By | Jul 25, 2017 at 5:00 pm

With content management systems like WordPress, getting a site up and running is no big deal. But apart from building traffic, what I find most challenging is incorporating a lead capture strategy that will actually generate some blog subscribers. Since I’m already loaded with…

HR and Recruiting


13 Traits Startup Sales Executives Need to Be Successful

By | Jul 21, 2017 at 5:00 pm

When it’s time to build a sales team, there are traits you need to look for in your employees. Selling a product isn’t just about closing the deal, it’s about building relationships for your startup along the way. We asked 13 entrepreneurs what they…


A Startup Guide to Launching a Store Front and Attracting Customers

By | Jul 14, 2017 at 2:30 pm

Running a business takes a lot of hard work, a little bit of luck, and all the advice you can get. Whether it’s from a long-time mentor or an article you saw on Facebook, being able to stay informed on business trends can be…

Tips & How To’s

New York

How to Boost Profits Thrоugh Upscaling and Сrоѕѕ-Ѕеllіng

By | Jul 13, 2017 at 6:30 pm

Twо mаіn wауѕ tо іnсrеаѕе уоur turnover is to have more traffic оn your website and increase your conversion rate. While bоth аrе effective, there are other ways to increase thе average vаluе оf an оrdеr by uрgrаding your рrоduсtѕ аnd оffеr сrоѕѕ-ѕеllіng. Aссоrdіng to…