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How Alexa and Google Home are Changing How People Find Your Business

By | Jul 10, 2017 at 7:15 am

Fans of Star Trek: The Next Generation will remember intrepid Enterprise commander Jean-Luc Picard barking, “Computer! Get me the coordinates of the Klingon Bird of Prey!” or “Computer! Name the chemical compounds in this Romulan ale!” The good news is that the average consumer…


New York

Peter Roper of Google on Meeting Customers in the Moment

By | Jun 16, 2017 at 6:30 pm

As more customers begin to rely their phone for news, daily tasks, shopping, communication and more, brands are going to have to adjust their mobile strategy to get noticed and build customer loyalty. Peter Roper, Head of Mobile Brand Strategy at Google, helps brands tell…



Anne Ward: How to Win on the SEO Battlefield

By | Mar 20, 2017 at 3:30 pm

Startups constantly wonder how they can get their company noticed by customers online. Sure, buying ads on social media, creating content, and amplifying their message via Hootsuite is a start, but it’s hard to move the needle if you don’t understand the full scope of…

Social Media

FindFace Now Allows You to Search Twitter Users by Their Face

By | Dec 28, 2016 at 9:15 am

When someone wants to look for a specific user on Twitter, it’s likely that the first thought is to use the network’s search tool. There, one can search by name, username, or by content. But sometimes, this just isn’t enough, making searches too time consuming…


How Important Is Off-Page Optimization in SEO?

By | Jun 30, 2016 at 7:00 pm

SEO often begins with on page optimizations such as building high-quality content, improving page load speed, and incorporating keywords with site-wide elements (title tags, meta descriptions, etc.). After this, you can proceed with your link-building campaign and spread the word on your website. Link-building…


Product Launch

New Pinterest Features Cement the Platform’s Perfect Revenue Model

By | Jun 29, 2016 at 9:05 am

Pinterest will soon launch a feature that sounds like Google’s reverse-image search, specifically for mobile. Users can hit a new visual search button, take a photo of an item they like, and see an array of other pins that Pinterest thinks are the same or similar….

Startups & Apps

The Only PPC Management Tools You Need to Be Successful

By | Sep 12, 2015 at 12:00 pm

When my partner and I started our PPC agency we had the goal of being as lean as possible. We sat down and ruthlessly wrote out a list of our must-have PPC management tools. We were dead set on being frugal to get this…


Report Shows How Google Can Shape Popularity With Small Changes

By | Jul 15, 2015 at 4:00 pm

A new report finds that small tweaks to Google’s algorithm can cause immediate and significant changes in web traffic. Google has a history of intentionally punishing or rewarding websites that align with its vision. Most recently the search giant decided to lower the ranking of…

Case Study

Zipf’s Law: Why You Should Care About Uncommon Long Tail Search Terms

By | Jan 20, 2016 at 6:00 pm

There’s a very short and simple answer: because there are a ton of them. Google itself said that never-before-seen queries accounted for about 15 percent of all searches. These and other phrases make up something called the ‘long tail’. In late October, Google announced…

Tips & How To’s

San Diego

10 Quick Tips On Search Engine Optimization

By | Jan 16, 2016 at 10:00 pm

Google has created programmed calculations that determine the ranking of a certain site. They convey spiders in crawling a specific site and check it based on more than hundred markers, which figure out if your site is important or futile. These markers usually incorporate…


Link Building Tips for 2016

By | Jan 2, 2016 at 3:00 pm

What is a solid link, really? Every off-page SEO guy you talk to claims to offer “quality” links, but anyone who even bothers to define what that means usually hides behind a pile of generic SEO jargon about extra clickable high value white hat…


Google’s ‘Mobilegeddon’ Threatens Online Businesses

By | May 2, 2015 at 10:00 pm

On April 21, the online world braced itself for what has been coined “Mobilegeddon.” It’s the latest in a series of major Google overhauls that affect businesses which appear on the site’s search results. This particular shake-up is a change to Google’s algorithm that…


5 Steps for Startups Optimizing Their Sites for Mobile

By | Dec 27, 2014 at 4:00 pm

So you’ve established an online presence and are ready to take your site mobile. Like most organizations – big and small – optimizing their sites for mobile for the first time, you may be wondering where to start. What comes first? Mobile optimization is…

Marketing & Social Media

Google’s Hummingbird Search Algorithm – What you need to know

By | Oct 15, 2013 at 11:00 am

Google is the place where consumers and businesses come to search.  About two-thirds of all global searches happen on Google.  So if you want to be found, you need to know how to optimize for the latest Google search engine tricks.  Recently, Google released…

Startups & Apps


Jurify: Lowers Cost and Time of Legal Research

By | Sep 24, 2013 at 5:00 pm

Dallas-based startup, Jurify, is taking on one of the most challenging markets for any new entrant – the legal information and research industry. The stakes are high, but the current market is old, expensive, and dominated by a few key players. Any company that…



Search For, and Compare Vehicles on Multiple Websites with iGrabber

By | Jun 3, 2013 at 11:00 am

I’m in the market for my first car. I spend most of my downtime scouring the web for the latest information and deals on the cars I’m considering. And with the reputation of car salespeople (sorry to all car salespeople who are reading this),…


Facebook Announces New Search Function: Graph Search

By | Jan 15, 2013 at 2:30 pm

Today, Facebook announced a new search function that will be slowly rolling out to US English users. With a search like “friends who live in Boston” or “photos of my friends before 1999,” you can more easily find old friends, new friends, and old content. “When…