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Philadelphia

4 Ways to Optimize SEO for Your Website

By | Aug 9, 2017 at 5:00 pm

Over the last 17 years, I’ve helped thousands of entrepreneurs and businesses generate more web traffic and sales through search engine optimization (SEO). As founder and former CEO of Pepperjam, which was sold to eBay in 2009, and current CEO of LSEO.com, I’ve seen…

Trends

5 Things You Need to Do Now to Boost Your SEO

By | Apr 12, 2017 at 2:20 pm

Search engine optimization is an ever-changing field. While SEO started out as a marketers game, it has become a developer’s game in 2017. With machine learning and algorithms becoming more complex, SEO is definitely more technical in nature than any of us could’ve imagined….

Opinion/Analysis

3 Reasons Why You Should Still Invest In SEO

By | Mar 22, 2017 at 10:30 am

Search Engine Optimization (SEO) continues to be one of those areas of business that still puzzles entrepreneurs, both new and established, across the web. However, this isn’t because there’s lack of information about it. On the contrary, there is far too much information floating around and, unfortunately…

Tips & How To’s

How Important Is SEO to the Success of Your Business?

By | Mar 7, 2017 at 9:15 am

The importance of SEO has been a point of debate for years. Half the internet believes SEO is dead, while the other half feels it’s necessary. But do we overlook it? There is plenty of information available online to manipulate the rankings in one way…

Opinion/Analysis

A Content Marketing Strategy Must Revolve Around Branding, Not SEO

By | Dec 20, 2016 at 8:30 pm

Everyone is investing a lot of resources in content marketing these days. Many of them are doing so because they want to boost their organic search rankings with Google in an affordable way, and there’s nothing more cost effective than content marketing. Unfortunately, these brands are…

Tips & How To’s

SEO: Not Just for Fortune 500 Companies

By | Nov 14, 2016 at 3:30 pm

Incorporating research-based SEO into one’s business plan is essential from day one. Advertisement efforts, customer engagement, and dissemination of pertinent business information are increasingly occurring online. It is no longer sufficient to have business cards, a newspaper ad, or other area specific efforts to…

Tips & How To’s

How to Optimize Your Small Business Website for Mobile

By | Apr 25, 2016 at 10:00 pm

As technology continues to grow, search engine optimization (SEO) is becoming increasingly vital to the overall success of a small business. Proper optimization of a website is now one of the most effective opportunities to grow businesses for online recognition and reputation. However, the…

Tips & How To’s

San Diego

10 Quick Tips On Search Engine Optimization

By | Jan 16, 2016 at 10:00 pm

Google has created programmed calculations that determine the ranking of a certain site. They convey spiders in crawling a specific site and check it based on more than hundred markers, which figure out if your site is important or futile. These markers usually incorporate…

Tips & How To’s

An On-Page SEO Guide to Improve Your Website Visibility [Infographic]

By | Oct 10, 2015 at 8:09 pm

After completing the Off-page SEO guide, Let’s dig into the on-page elements of the website. What comes to mind when you think of your website’s success? Is it how you can make your website friendlier to search engines to drive high traffic? If the answer…

Business

5 Key Aspects of Local SEO

By | Sep 27, 2015 at 4:00 pm

Operating a local SEO campaign can be a challenging adventure in the marketing world, leaving many small businesses feeling like a fish out of water. Often times, local businesses miss out on potential online successes; simply because they are not sure on where to…

Social Media

The Effect of Tweets in Google Desktop Search Results

By | Aug 30, 2015 at 4:25 pm

In February, Google and Twitter struck a deal that the search engine giant would index tweets in its search results. In barely 6 months, this much awaited feature has finally arrived and it was announced on Friday via Twitter, of course. Hey, @twitter. Search…

Marketing & Social Media

9 Tricks for Catching Thousands of Online Eyeballs

By | Jul 19, 2015 at 2:00 pm

Business reputation is always based on a strong pool of repetitive customers! Although one could manage to include as many online consumers as possible over the site, it may seem difficult to actually draw this crowd! It’s like a weight loss program – getting…

Trends

How Companies and SEOs are Winning With New TLDs

By | Jun 30, 2015 at 4:00 pm

2014 was a big year in the TLD landscape, as batches of new TLDs were released into the wild by ICANN. In a nutshell, rather than the ability to register just the typical .com, .net, .org, .info etc, along with country specific TLDs such…

Marketing

The Marketer’s Guide to Video Keyword Research

By | Jun 15, 2015 at 4:19 pm

Video is a powerful marketing tool and if properly optimized, can be rewarded by Google in search results. Keyword research is an important step to ensuring more engagement and views for your videos, especially when optimizing for Google-owned, YouTube. To perform keyword research for…

Marketing

Your Book’s Website Is Useless without Basic SEO

By | Feb 14, 2015 at 4:00 pm

The only thing that’s constant is change, especially when it comes to SEO. For the past few years, the buzzword for online marketing is the so-called Search Engine Optimization. The process was a bit simple. Marketers will optimize the client’s site to achieve greater…

Marketing & Social Media

Boost Conversion Rates: 10 Content Marketing Strategies

By | Jan 25, 2015 at 6:00 pm

‘Do your work and do not think about the result’- This line does not work anymore in today’s world. One of the main reasons that low budget films do not become box office hits is because of the lack of promotion. Whether it is…

Social Media

5 Online Marketing Trends of 2014

By | Sep 20, 2014 at 6:00 pm

Some online marketing trends are going to take years to die, and some come-and-go within a matter of months. We are well in to the year 2014, so here are some of the most prevalent trends of the year. Images are still becoming more…