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Can Google’s AI Alter the Future for Marketers?

By | Nov 2, 2015 at 5:00 pm

With the development of artificial intelligence (AI) seemingly everywhere these days – with startups utilizing AI considered the most fund-worthy by Y Combinator and many consumer electronics utilizing AI technology –  it leaves a lot of questions to be answered for the future. The…


5 Strategies to Boost Your Conversion Rate

By | Jul 5, 2016 at 4:40 pm

In the online marketing world, retargeting strategies can provide your company with a second chance to make the right impression on consumers. They are designed to readdress potential customers and to remind them of the products and services your company offers in an effort…

Startups & Apps

5 Competitive Analysis Tools You Need to Know About

By | Dec 8, 2015 at 8:00 pm

Competitive analysis tools are all about taking advantage of current search and internet technologies to gain an edge over competitors. They provide valuable insight into keywords, page ranks and traffic metrics that are used to create and achieve success in new goals and marketing…

Infographics / Images

SEO Is Not Dead: Hearken The Hail!

By | Jan 20, 2015 at 11:25 am

Much as we wonder what the future of SEO industry is, there are not many occasions where you get to see a bright light at the end of this long tunnel. Link building has been diminished to its skeletal form, thanks to the death…


San Francisco

Heading to SES San Francisco? Get 20% Off #TCSchwag

By | Aug 10, 2012 at 4:55 pm

Every so often, we like to give a shout out to upcoming industry events and provide our readers with discounted admission. Quality marketing is essential for startups and entrepreneurs, so we’re jumping at the opportunity to provide our readers with a 20% discount to attend…



Boost Your Google Search Results in 15 Minutes with BrandYourself

By | Feb 27, 2012 at 11:27 am

BrandYourself is not doing anything very new or complicated – and they’re the first ones to admit it. Instead, they’re aiming at the sweet spot of convenience and price for search engine optimization. On one extreme, if my Google results are buried, I could…


San Francisco

SES 2010: Search Engine Marketing and Entrepreneurs

By | Aug 14, 2010 at 4:52 pm

Here at TECH cocktail we cover a wide range of topics related to entrepreneurism and technology industry trends. As social media has taken over the web, several important digital marketing tools have taken a back seat. So, in this post we’d like to highlight…