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Marketing

How to Avoid Common Ecommerce Marketing Mistakes

By | Oct 20, 2017 at 5:00 pm

In this sea of established and growing businesses online, it can sometimes get tough to be noticed and reach out to your audience to sell your product and services. If you happen to be a young entrepreneur who is new to the online market,…

Productivity

This Tool Will Help You Automate Your SEO

By | Oct 11, 2017 at 6:30 pm

All business owners should know that digital marketing is the future of advertising. Gone are the Mad Men days when businesses had to spend a fortune on expensive ad campaigns. Now you can handle your own marketing with your own tools, especially when you’ve…

Marketing

Simple SEO Practices to Turn Strangers Into Customers

By | Oct 3, 2017 at 7:15 am

Being number one on Google is a tough feat. And companies are spending a ton of money on SEO to get them there. The problem is the process of maximizing your search result position has changed, and no one is talking about it. Or…

Marketing

4 Ways Startups Can Expand Their Brand With Paid Advertising

By | Aug 21, 2017 at 5:00 pm

No one is particularly fond of ads, but there’s no point in denying it – paid advertising works. Especially for companies that are just starting out and do not have a loyal fan to organically amplify their reach and spread the good word. Here’s…

Tips & How To’s

7 SEO Hacks to Increase CTRs on Google

By | Aug 18, 2017 at 5:00 pm

A quality content is always rewarded with a higher ranking in Google. Still, there are many hacks to help boost your CTRs (Click Through Rates). These well-tested WordPress hacks will give you unambiguous visions about what to do for higher CTRs. But before jumping…

Marketing & Social Media

Palo Alto

4 Ways to Incorporate SEO Into Your Facebook Ads

By | Aug 16, 2017 at 7:15 am

Many SEO experts focus all their attention on improving a website’s rank for a certain number of keywords. However, even the most narrowly researched set of keywords will still attract an extremely wide array of visitors, and will not target that specific audience that…

Dev & Design

How Brands Could Miss Out On the Mobile User Experience

By | Aug 12, 2017 at 3:50 pm

In 2010, few brands focused on optimizing their website for mobile visitors. They can no longer afford to dismiss these users. Mobile web traffic surpassed desktop traffic for the first time in 2015. According to Smart Insights, mobile only web traffic accounted for 13…

Marketing

Philadelphia

4 Ways to Optimize SEO for Your Website

By | Aug 9, 2017 at 5:00 pm

Over the last 17 years, I’ve helped thousands of entrepreneurs and businesses generate more web traffic and sales through search engine optimization (SEO). As founder and former CEO of Pepperjam, which was sold to eBay in 2009, and current CEO of LSEO.com, I’ve seen…

Marketing

NYC

Quality Content Is the Most Important SEO Ranking Factor

By | Jul 18, 2017 at 5:00 pm

By now, every website owner is aware that Google penalizes sites that use old-fashioned SEO techniques such as keyword stuffing. The search engine giant also continuously improves their RankBrain algorithm to help deliver the right results for each user’s query. This has had the…

Ecommerce

A Startup Guide to Launching a Store Front and Attracting Customers

By | Jul 14, 2017 at 2:30 pm

Running a business takes a lot of hard work, a little bit of luck, and all the advice you can get. Whether it’s from a long-time mentor or an article you saw on Facebook, being able to stay informed on business trends can be…

Trends

Seattle

How Alexa and Google Home are Changing How People Find Your Business

By | Jul 10, 2017 at 7:15 am

Fans of Star Trek: The Next Generation will remember intrepid Enterprise commander Jean-Luc Picard barking, “Computer! Get me the coordinates of the Klingon Bird of Prey!” or “Computer! Name the chemical compounds in this Romulan ale!” The good news is that the average consumer…

Marketing

Seattle

How to Build Online Authority When You Have None

By | Jun 26, 2017 at 5:00 pm

Online authority is a powerful concept in the world of online marketing, both as a general idea and as a specific application in the field of search engine optimization (SEO). As a general concept, it should be pretty straightforward, the more “authority” you have…

Tips & How To’s

Philadelphia

5 Tips to Hiring an SEO Company

By | Jun 19, 2017 at 6:30 pm

While there are no shortage of SEO companies, picking the right one might be tricky and having a hiring strategy that includes exactly what to look for when contracting an SEO company will save you time and result in a greater return on investment….

Marketing & Social Media

The Seven Most Popular SEO Myths

By | May 22, 2017 at 3:30 pm

Ensuring that a website’s rankings are as high as possible is not an easy thing. I’ve noticed over the years that some folklore has crept into the picture, oftentimes mystifying how SEO works best. Simply put, high-quality content, careful measurement, and performance fixes should…

Marketing

5 Ways Content Marketing Can Revolutionize Your Online Business

By | Apr 27, 2017 at 10:30 am

Sure, you have probably heard of content marketing. But at a first glance, it can be difficult to determine what content marketing is or what its benefits are. Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and…

Tips & How To’s

5 Things Your Startup Needs to Do After Launching a Website

By | Apr 24, 2017 at 7:00 pm

You’ve launched your website and the startup now has its outfacing presence to the world. According to the annual BrightLocal Consumer Review Survey of 2016, it takes less than ten reviews before the consumers form an opinion regarding a particular brand. If you hope to…

Tech.Co Top Stories

Tech.Co Top Stories: SEO, Instagram Ads, and the Copenhagen Wheel

By | Apr 14, 2017 at 3:30 pm

With the NBA and NHL playoffs kicking off this week, you’ve probably been swamped with sports-related activities recently, making it hard to read all your favorite Tech.Co top stories. Fortunately, thanks to this weekly list of your favorites, you’ll be able to catch up…