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TechCo Top Stories: Drones, Elon Musk, and More Gift Guides

By | Dec 1, 2017 at 2:30 pm

It’s officially December, and if you haven’t started your holiday shopping, you could be in trouble. After all, the deal days are behind you and the shelves are likely already bare in your favorite store. So what are you going to do? You’re going…

Ecommerce

Cyber Monday 2017: The How-To Guide

By | Nov 26, 2017 at 3:50 pm

Cyber Monday: The lazy person’s Black Friday. And if you’re lazy, there’s no better way to do your holiday shopping than all at once. It’ll be a hit to your credit card, sure, but with the internet on hand, you can find gifts for…

Gear & Gadgets

Black Friday 2017: The How-To Guide

By | Nov 22, 2017 at 10:50 am

Most holidays are pretty easy to figure out. Thanksgiving is about eating and being thankful, Christmas is about decorating a tree and stocking up on eggnog, and Labor Day is about avoiding all labor for 24 hours, to name three. But the more minor…

Amazon

Seattle

Amazon Releases Augmented Reality App to View Products Before You Buy

By | Nov 1, 2017 at 12:00 pm

As if we didn’t need another reason to purchase items from Amazon. Today the company launched a new augmented reality app for iOS that will allow consumers to view thousands of products for their home before they buy. Augmented Reality This trend of “view before…

Augmented Reality

5 AR Shopping Apps That Will Help You Find Gifts This Holiday

By | Oct 29, 2017 at 4:00 pm

The iPhone X is available for preorders this weekend, and as with Apple’s new iPhone 8 and 8 Plus, it has arrived with a strong focus on its new AR capabilities. Augmented reality apps have broken into the mainstream, and thanks to a certain…

Startup_Mixology_300x250

Ecommerce

NYC

How a New Chrome Plugin Combats Our $17B Impulse Shopping Problem

By | Sep 6, 2017 at 10:50 am

Ecommerce loves instant gratification. It’s likely the biggest change that the trillion-dollar commerce industry has seen during its introduction to the internet: Customers can now see something, click a button, and own it. Impulse shopping is up, and the fashion industry is struggling to…

Ecommerce

Amazon Is Recreating the Shopping Network, But With YouTube Stars

By | Jul 31, 2017 at 2:30 pm

The Home Shopping Network has a new generation of competition with Amazon’s new home makeover show: The six-episode show, titled “Overhaul,” will feature various YouTube stars getting their homes remade in an effort to sell more through Amazon. If successful, this model could grow…

Ecommerce

How to Boost a Customer’s Trust in Your Ecommerce Business

By | Jul 6, 2017 at 5:00 pm

Trust can be a challenge for an online businesses. If shoppers don’t feel secure providing their personal and financial information, how can business move their product out of the shopping cart? When customers put their faith in a new ecommerce site, it’s reasonable for…

Marketing

Seattle

How to Build Online Authority When You Have None

By | Jun 26, 2017 at 5:00 pm

Online authority is a powerful concept in the world of online marketing, both as a general idea and as a specific application in the field of search engine optimization (SEO). As a general concept, it should be pretty straightforward, the more “authority” you have…

Interviews

New York

Peter Roper of Google on Meeting Customers in the Moment

By | Jun 16, 2017 at 6:30 pm

As more customers begin to rely their phone for news, daily tasks, shopping, communication and more, brands are going to have to adjust their mobile strategy to get noticed and build customer loyalty. Peter Roper, Head of Mobile Brand Strategy at Google, helps brands tell…

Ecommerce

6 Ways Tech is Changing the Game for Ecommerce Merchants

By | Jun 7, 2017 at 7:15 am

In 2017, the relationship between marketing technology and ecommerce is arguably stronger than ever. Representing a market share worth well over $22 trillion, the opportunities for eCommerce merchants to stake their claim are seemingly endless. As a result, new martech solutions are constantly emerging to…

Ecommerce

7 Ecommerce Companies That Can Help You Sell More

By | Apr 24, 2017 at 11:20 am

Sometimes innovation comes as a paradigm shifting idea, and sometimes it comes as a simple tweak or mutation of common practices. These 7 companies bring innovation in all shapes and sizes to the world of ecommerce. Any one of them could help you sell…

Startups & Apps

6 Money Saving Apps for Your Smart Shopping Lifestyle

By | Mar 17, 2017 at 1:15 pm

Finding ways to save time and money is always a good thing. And when you can find deals on travel sites, designer brands, and entertainment, it help your dollars stretch a little bit farther and saves you search time along the way. Now, you can…

Social Media

NYC

The 3 Reasons Why All Fashion Retailers Love Instagram

By | Feb 15, 2017 at 3:30 pm

The construction of a prototype for a leather hat lining is displayed, mid-stitch. A completed beaver felt bowler rests on head of cork. A small child and a middle-aged architect both proudly display their own hats inside a Manhattan-based hat store. These beautifully constructed…

Opinion/Analysis

How Online Shopping Has Become More Personal and Effective

By | Feb 14, 2017 at 7:00 pm

More and more, we’re seeing online businesses add new features and services with the goal of replicating and even surpassing the personal ways we shop at brick and mortar stores. A perfect example is how men’s fashion site JackThreads is revolutionizing online clothing shopping…

Startups & Apps

5 Disruptive Startups That E-Commerce Site Owners Need to Know About

By | Jan 29, 2017 at 10:30 am

Boasting over 205 million shoppers from the US alone, the e-commerce industry will only keep growing as we get more comfortable living in a digital world. From Amazon to Ebay, we are used to hearing about big-name companies that seem to sell everything we…

Startups & Apps

The Top 8 Grocery Shopping Apps for 2017

By | Jan 24, 2017 at 8:30 pm

There is simply no way one can avoid shopping, and groceries are among the top items that people shop for during this season. If you want the best grocery deals, you can try one of the many grocery shopping apps available online. Here below…