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Startup Spotlight

Houston

Startup Spotlight: Dreams, Special Needs Toy and Tracking Mentions

By | Jul 21, 2017 at 1:30 pm

Summer is the perfect time to play a game of basketball. This week, we found technology that keeps your head in the game and tracks your movement on court, an application that finds and tracks news about your business, an interactive robot designed for…

Security

Las Vegas

Small Businesses Are Going to Need Bug Bounties to Combat Cyber Attacks

By | Jul 11, 2017 at 12:20 pm

The likelihood of cyber attacks on small businesses is actually higher than the constant and varied cyber intrusions being reported worldwide. The New York Times reports that 62 percent of all such attacks are on SMBs, at a rate of about 4,000 per day….

Tips & How To’s

NYC

6 Things You Need in Your Editorial Calendar

By | Jul 7, 2017 at 6:30 pm

Churning out fresh and relevant content is a vital step for business success. It can help you engage customers, boost your search engine ranking and enhance your overall branding. Given the competition in this space, getting it right and managing the content publication process…

Legal

Irvine

Partnership Agreements Are Critical For Your Business

By | Jul 7, 2017 at 8:30 am

When you bring a business partner on board, it could feel like you are trusting them with your baby. While having a partner can strengthen the foundation and capabilities of your business, it also means giving up some of the total control you’ve been…

Reports & Rankings

Fargo

What Are the Best & Worst States for Startups?

By | Jul 5, 2017 at 5:00 pm

Looking to build a startup? You may think California, New York, or Massachusetts are the places to go kick things off. However, a recent report by WalletHub may have you thinking twice about the best place to run a business, as they have ranked…

Marketing

How to Make Your Small Business Stand Out from the Competition

By | Jul 4, 2017 at 2:30 pm

Starting a small business is the easiest thing to do but executing strategies and making it profitable is where the entire challenge lies. Businesses need to find ways to stand out from the crowd of competitors in order to enjoy effortless flow of clients. Startups no…

Partnership

Denver

How to Deal With Dissolving a Business Partnership

By | Jul 1, 2017 at 12:45 pm

Dissolving a business partnership is often a necessary evil in the world of business. It’s a long and complicated process that can be rife with less than business like emotions. The process is much like that of a divorce, but dissolving a business partnership…

Tips & How To’s

Irvine

How to Connect With Customers Through Targeted Content

By | Jun 27, 2017 at 8:30 am

The growing development of social media, smartphones and big data analytics are changing the world of online retail. Companies must alternate between the quickly-changing habits of those in touch with technology trends, while also remaining accessible and functional to customers still relying on older…

Trends

NYC

The Digital Renaissance of Fashion

By | Jun 22, 2017 at 12:20 pm

As a serial entrepreneur, Techstars alum, Cofounder of the New York Fashion Tech Lab, and advisor and mentor to numerous fashion tech companies around the globe, I’ve had a front row seat in witnessing, contributing to, and shaping the reinvention of fashion, retail and…

Inspiration

Las Vegas

How to Forge Your Own Path to Success

By | Jun 21, 2017 at 3:50 pm

As a kid, you grow up with certain beliefs that will stick with you throughout your life. But as you mature, experience the world, launch a career, and find someone to share the journey along the way, your beliefs might change and alter the…

Ecommerce

4 Digital Strategies That Can Help Your Small Business Grow Globally

By | Jun 21, 2017 at 2:30 pm

In the internet age, scaling is easy. A digital storefront looks roughly the same whether its traffic is one hundred or one million unique page views a month, even though a real-life storefront would collapse under the foot traffic from a million customers. As…

Security

Irvine

Small Businesses Need to Worry about Cybersecurity More Than Ever

By | Jun 21, 2017 at 7:15 am

There’s no doubt that cybersecurity needs to be at the top of the list for businesses. Maybe you’ve experienced a cyberattack first hand or at a minimum aware of cyber criminals who took personal data from websites like Twitter and LinkedIn and even the…

HR and Recruiting

12 Unspoken Rules of Talent Acquisition in Online Startup

By | Jun 19, 2017 at 5:00 pm

Acquiring talent can be tricky especially if your startup just launched, and it might be tempting to hire newbies and amateurs. Instead, entrepreneurs should practice unwritten rules to acquire the talent they deem necessary for building a successful startup. As such, these rules should help…

Social Media

How to Boost Social Media Engagement With Psychology

By | Jun 15, 2017 at 10:50 am

Social media is a noisy place. Just imagine every day – 350 million photos are posted on Facebook. Over 500 million tweets go out and over 85 million visuals are posted on Instagram. So how do you push through that noise and get your…

Marketing

6 Influencer Marketing Tools to Boost Your Company’s Online Presence

By | Jun 14, 2017 at 5:00 pm

For startups that barely have any presence online, the key to getting an audience’s attention is to leverage the reach of influencers. These include bloggers, social media celebrities, actors, or anyone else who can sway the purchase decisions of potential customers. There are many…

Funding

Bootstrapping Your Startup Starts With Modern Marketing

By | Jun 12, 2017 at 5:45 pm

Funding a business by yourself can feel like an insurmountable challenge. Businesses are expensive, requires knowledge and efficiency and leaves little room for errors. But time and time again entrepreneurs shake out their pockets and fund their vision by bootstrapping to break into a…

Social Media

Top Social Media Listening Tools to Manage Your Company’s Reputation

By | Jun 9, 2017 at 3:50 pm

Knowing where your company is mentioned online can be a tedious task if you don’t have the right tools to find the mentions. And having the ability to respond to customers engaging on social media channels or finding out where they are talking about…