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Trends

5 Digital Marketing Trends to Implement in 2017

By | Jun 27, 2017 at 6:30 pm

Savvy marketers know that they need to keep up on the latest digital marketing trends within their industry, but outside of marketing circles there’s often a lack of awareness about how important it is to stay current with the marketing trends—digital marketing is changing…

Tips & How To’s

How to Boost Video Marketing for Your Startup

By | Jun 23, 2017 at 6:30 pm

Social media is changing the way we share information, and marketers are taking advantage of the opportunity. Video is one of the fastest growing mediums for building brand image because it has the power to reinforce visually and connect emotionally. According to the latest statistics, featuring…

Funding

Bootstrapping Your Startup Starts With Modern Marketing

By | Jun 12, 2017 at 5:45 pm

Funding a business by yourself can feel like an insurmountable challenge. Businesses are expensive, requires knowledge and efficiency and leaves little room for errors. But time and time again entrepreneurs shake out their pockets and fund their vision by bootstrapping to break into a…

Marketing

5 Tips to Boost Your YouTube Marketing

By | Jun 8, 2017 at 8:30 am

In 2010, there were five YouTube accounts with more than one million subscribers. In 2016, there were more than 2000. Suffice to say, the market is quite saturated. But that doesn’t mean that your YouTube brand has no chance of success. Although you may…

Social Media

10 Simple Ways to Gain More Instagram Followers

By | Apr 25, 2017 at 7:00 pm

Who said earning followers had to be difficult? Most times, it’s as easy as watching what you post. Gaining Instagram followers as potential customers is a lot more valuable than building a list of random people. If you’re planning on expanding your marketing to…

Marketing & Social Media

6 Ways Infographics Can Boost Your Content Marketing

By | Apr 24, 2017 at 10:30 am

You are more likely to remember a new contact on your phone if you saved their information with their face rather than their name. Why? Your brain is capable of processing visuals about 60,000 times faster – and more effectively – than text. This…

Social Media

How to Market to Generation X and Baby Boomers on Social Media [Infographic]

By | Apr 17, 2017 at 3:30 pm

Let’s be honest; there’s more than enough information out there on the Millennial presence in the business world. Whether it’s their buying behavior, their social media tendencies, their workplace productivity, or which Disney Princess they are, this generation has been studied, analyzed, and researched…

Marketing & Social Media

Instagram Needs to Be Part of Your Social Media Marketing Strategy

By | Mar 27, 2017 at 12:50 pm

With over 600 million users that create over 100 million pieces of content every day, Instagram is certainly one of the best platforms for social media marketing, and it’s here to stay. Instagram is still growing five times faster than any other social media network…

Social Media

3 Best Practices for Avoiding Embarrassing Social Media Missteps

By | Mar 14, 2017 at 8:30 pm

Social media is the land of unfixable mistakes. Whether it’s a poorly timed tweet or ill-informed Facebook post, hitting “send” can be an incredibly stressful when it comes to social media. If you want to make sure you aren’t dooming your entire company with a…

Social Media

7 Social Media Marketing Tools Recommended By the Experts

By | Dec 19, 2016 at 8:30 pm

Social media is not just for communication anymore. It’s a great tool that is responsible for reshaping the future of businesses. While hosting to millions of online users, social media is rising as a prospective market for the businesses to promote their brands and market…

Marketing

4 Ways to Boost Your B2B Marketing On Snapchat

By | Dec 6, 2016 at 8:30 pm

Snapchat has evolved into a two-pronged platform. One prong is for public content, which consists of the personal messaging side of the app. This prong has been the facilitator of dog face filters, live event geotags, and DJ Khaled’s entire social media personality. It’s…

Social Networking

The Top 5 Must-Have Instagram Marketing Tools for 2017

By | Nov 4, 2016 at 11:20 am

There’s not a skilled woodworker on earth who doesn’t take a great deal of pride in his or her arsenal of tools. From power jointers and thickness planers to circular saws and router bits, each tool tells a unique story of past projects —…

Marketing & Social Media

Facebook Rooms: the New Face of Social Media Marketing

By | Sep 16, 2016 at 10:09 am

When it comes to advertising over Facebook, things have certainly changed over the last few months. While the focus shifts towards friends and family instead of company feeds and videos, marketers are actually looking for something yielding that would get their campaigns moving in…

Tips & How To’s

Here Are 7 Content Marketing Tips for Your Startup

By | Sep 12, 2016 at 9:00 pm

Most effective startups hit the ground running with their content marketing efforts. If you own a startup and want to generate a lot of buzz, build up a base of interested buyers and, take the world by storm, you’re going to need to focus on content marketing way…

Marketing & Social Media

Your Startup Should Be on Instagram Unless You Want to Fail

By | Aug 22, 2016 at 2:00 pm

There is no reason your startup shouldn’t be using Instagram as part of your marketing strategy. With over 500 million users, it’s a social network that provides a great platform to reach potential users all over the world. To help you understand why your…

Marketing

Atlanta

Influencer Marketing Isn’t a Gold Rush

By | Aug 18, 2016 at 6:00 pm

I saw a headline in Forbes.com that made me cringe. It read, “The Influencer Marketing Gold Rush is Coming: Are You Prepared?” I wasn’t surprised at all by the article. After all, AdWeek reported that according to the latest Tomoson poll, over 60% of…

Opinion/Analysis

How Instagram Stories Is Challenging Snapchat for Our Attention

By | Aug 5, 2016 at 11:45 am

Hoping to ride the wake created by Snapchat’s moment-driven content boom, Facebook released their version of disappearing media as a new Instagram feature. It’s called Instagram Stories (sound familiar?), and it integrates vertical content into the existing platform very much like Snapchat. But before…