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Marketing

How to Spy on Your Competitor’s Social Media Content

By | Nov 29, 2017 at 11:30 am

Being in the know about what your competition is doing to get ahead is part of the entrepreneurial game. You probably have a team developing spreadsheets galore with prediction models analyzing the market, sales forecasts, customer acquisition, and more. But do you really know…

Tips & How To’s

How To Make Money Through Social Media

By | Oct 4, 2017 at 12:20 pm

Social media powers so much of what we do these days. People use various social media channels to read the news, stay in touch with old friends, and even promote their businesses and brands. In fact, social media has become so powerful and ubiquitous…

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Social Media

How To Start a Social Network and Promote Your Brand

By | Oct 4, 2017 at 7:15 am

You probably know that Geico Insurance Company has a mascot – the Geico gecko. He has his own Facebook page and Twitter account. And he posts every day, sometimes several times a day. Followers check in regularly to see what he has to say…

Data

5 Applications of Big Data in Social Media Marketing

By | Sep 27, 2017 at 6:30 pm

The use of big data in social media can be a game changer if you have the ability to design consumer preferences that will attract clients and lead to sales. There are several ways you can apply big data in social media to achieve…

Marketing & Social Media

5 Social Media Marketing Mistakes You Need to Avoid

By | Sep 10, 2017 at 12:45 pm

These days, brands in all shapes and sizes are posting actively on social media sites, trying to get their market’s attention. If you’re launching a new brand or business, you need to prepare to fight for some of the social user’s precious browsing time….

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Marketing

6 Ways Startups Can Promote Themselves on a Shoestring Budget

By | Aug 31, 2017 at 6:30 pm

In a recent study, 14 percent of failed startups cited poor marketing as a contributing factor in their failure. What often seems like the “fun” part of business ownership can become problematic for startup owners who don’t take it seriously. If you’ve got a…

Trends

5 Digital Marketing Trends to Implement in 2017

By | Jun 27, 2017 at 6:30 pm

Savvy marketers know that they need to keep up on the latest digital marketing trends within their industry, but outside of marketing circles there’s often a lack of awareness about how important it is to stay current with the marketing trends—digital marketing is changing…

Tips & How To’s

How to Boost Video Marketing for Your Startup

By | Jun 23, 2017 at 6:30 pm

Social media is changing the way we share information, and marketers are taking advantage of the opportunity. Video is one of the fastest growing mediums for building brand image because it has the power to reinforce visually and connect emotionally. According to the latest statistics, featuring…

Funding

Bootstrapping Your Startup Starts With Modern Marketing

By | Jun 12, 2017 at 5:45 pm

Funding a business by yourself can feel like an insurmountable challenge. Businesses are expensive, requires knowledge and efficiency and leaves little room for errors. But time and time again entrepreneurs shake out their pockets and fund their vision by bootstrapping to break into a…

Marketing

5 Tips to Boost Your YouTube Marketing

By | Jun 8, 2017 at 8:30 am

In 2010, there were five YouTube accounts with more than one million subscribers. In 2016, there were more than 2000. Suffice to say, the market is quite saturated. But that doesn’t mean that your YouTube brand has no chance of success. Although you may…

Social Media

10 Simple Ways to Gain More Instagram Followers

By | Apr 25, 2017 at 7:00 pm

Who said earning followers had to be difficult? Most times, it’s as easy as watching what you post. Gaining Instagram followers as potential customers is a lot more valuable than building a list of random people. If you’re planning on expanding your marketing to…

Marketing & Social Media

6 Ways Infographics Can Boost Your Content Marketing

By | Apr 24, 2017 at 10:30 am

You are more likely to remember a new contact on your phone if you saved their information with their face rather than their name. Why? Your brain is capable of processing visuals about 60,000 times faster – and more effectively – than text. This…

Social Media

How to Market to Generation X and Baby Boomers on Social Media [Infographic]

By | Apr 17, 2017 at 3:30 pm

Let’s be honest; there’s more than enough information out there on the Millennial presence in the business world. Whether it’s their buying behavior, their social media tendencies, their workplace productivity, or which Disney Princess they are, this generation has been studied, analyzed, and researched…

Marketing & Social Media

Instagram Needs to Be Part of Your Social Media Marketing Strategy

By | Mar 27, 2017 at 12:50 pm

With over 600 million users that create over 100 million pieces of content every day, Instagram is certainly one of the best platforms for social media marketing, and it’s here to stay. Instagram is still growing five times faster than any other social media network…

Social Media

3 Best Practices for Avoiding Embarrassing Social Media Missteps

By | Mar 14, 2017 at 8:30 pm

Social media is the land of unfixable mistakes. Whether it’s a poorly timed tweet or ill-informed Facebook post, hitting “send” can be an incredibly stressful when it comes to social media. If you want to make sure you aren’t dooming your entire company with a…

Social Media

7 Social Media Marketing Tools Recommended By the Experts

By | Dec 19, 2016 at 8:30 pm

Social media is not just for communication anymore. It’s a great tool that is responsible for reshaping the future of businesses. While hosting to millions of online users, social media is rising as a prospective market for the businesses to promote their brands and market…

Marketing

4 Ways to Boost Your B2B Marketing On Snapchat

By | Dec 6, 2016 at 8:30 pm

Snapchat has evolved into a two-pronged platform. One prong is for public content, which consists of the personal messaging side of the app. This prong has been the facilitator of dog face filters, live event geotags, and DJ Khaled’s entire social media personality. It’s…