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Tips & How To’s

4 Important Content Marketing Strategies to Employ in 2017

By | Jun 11, 2017 at 10:30 am

Not all the marketing strategies are created equal. The effectiveness of these strategies actually depends on how the content is created, how the content is promoted and what the business goals of your company is. As mentioned in the DryShips Inc. (DRYS), a recent…

Opinion/Analysis

Seattle

Here’s Why Every Streaming Service Should Be Worried About Amazon

By | Jun 5, 2017 at 2:30 pm

In the video streaming service battles, Netflix is head and shoulders above everyone else. Time spent on the service is up 669 percent since 2010. Not only do they account for a full third of the internet traffic in North America, but they’re projected to pass…

Trends

The 5 Content Marketing Strategies Defining 2017

By | May 22, 2017 at 2:20 pm

Not all marketing strategies are made equal — effectiveness depends on how you create your content, how you promote it and what your business goals are. A survey of 300 marketers in U.S. enterprise companies, conducted by Clutch, was able to identify which strategies were most…

Tips & How To’s

5 Entrepreneurs on the Best Time to Reexamine Your Pricing Structure

By | May 20, 2017 at 10:30 am

A stale pricing strategy is an easy way to lose out to your competition. Whether you’re charging too much or even charging too little, the wrong price can be the difference between success and failure. But how do you decide? We asked five entrepreneurs when…

Startup

5 Strategies to Grow Your Startup Within a Local Community

By | Apr 20, 2017 at 7:00 pm

Attracting new customers is priority number one for startups. In this digital era, most marketers will advise you to invest in online strategies, such as running influencer marketing campaigns, using social media, and relying on PPC ads to bring customers to your storefront. Although…

TechCo Spotlight 300×250

Marketing

How to Streamline and Diversify Your Content Marketing Strategy

By | Feb 13, 2017 at 3:30 pm

Content marketing works, plain and simple. However, it’s becoming more specialized and audiences are more selective and sophisticated than ever. If you’re going to get the right content to the right people at the right stage in the purchasing journey, you’ll have to take steps…

Business

How Effective Is the ‘Why’ of Your Business?

By | Jan 3, 2017 at 11:20 am

A business without a clear “why” makes goals seem aimless — even if they’re being achieved. A business without a “why” is like a leader without a purpose. However, it’s easy to mix up a goal with a “why,” and this is where things…

Business

Hit Your Customer Bullseye With This Three-Step Framework

By | Jan 2, 2017 at 2:30 pm

At Galvanize, we’re putting a whole new spin on Study Hall with monthly, members-only sessions. At every Study Hall, industry all-stars present on one of three topics — growth, funding, or product — and collaborate with Galvanizers to spur innovation, solve problems, and harness…

Tips & How To’s

The Business Psychology Behind IKEA Meatballs and Apple Stores

By | Dec 9, 2016 at 9:15 am

We all know that businesses use plenty of weird psychology tricks to get consumers to buy more, from the way grocery stores are laid out to how restaurants design their menus. But two tricks in particular seem to work against each other. By looking cheap,…

Marketing

6 Reasons Why Your Content Marketing Doesn’t Work

By | Nov 30, 2016 at 5:50 pm

Today’s consumers are pretty smart. While old television commercials used to be able to persuade them to buy, they now understands the psychological techniques in use when companies “hard sell,” and they aren’t impressed. They don’t believe much of the great promises either, because they’ve…

Tips & How To’s

Philadelphia

4 Key Ways to Implement Strategic Design Thinking in Your Business

By | Nov 9, 2016 at 8:30 pm

Focus on developing an authentic brand voice that appeals to your customers. Strategic-design thinking has one single goal: to understand and solve a problem for its consumer. This method is applied to the design of intangible services and processes, an idea we have become familiar with in…

Opinion/Analysis

The Psychology of Persuasion: What Every Entrepreneur Can Learn from Influence

By | Jul 20, 2016 at 12:30 pm

Influence: The Psychology of Persuasion is a book written by world-renowned psychologist Robert Cialdini. It’s become something of a guidebook for entrepreneurs everywhere. The goal of entrepreneurship is to convince people that your idea has the potential to change the world. Whether you’re trying…

Opinion/Analysis

Facebook’s Video Strategy: Give Brands FOMO

By | Jul 20, 2016 at 9:55 am

Facebook has been paying certain high-profile brands, publishers, celebrities, and even independent vloggers to use its Facebook Live feature. According to a recent report from the Wall Street Journal, Facebook is paying “nearly two dozen YouTube creators, Vine stars and internet personalities” a total…

Public Relations

Writing Content that Connects with Your Target Audience

By | Jul 1, 2016 at 9:00 pm

Social media has started to influence millennials in a big way. These social network sites have digitized the traditional public relations and are embraced by bloggers and journalists with open arms. Newspaper, catalog, radio, television, and even websites have taken a backseat to these platforms. The power to…

Opinion/Analysis

4 Mistakes That Can Cripple Your Startup Before It Gets Off the Ground

By | May 26, 2016 at 1:05 pm

Your startup has a high chance of failure. There’s a good chance that it’s not going to reach its potential and you’ll be back working for someone else. This is the reality of the high failure rate among startups. But you can turn that…

Tips & How To’s

How to Survive Your First Year of Entrepreneurship

By | Apr 12, 2016 at 11:51 am

The first year of entrepreneurship is the crucial one. It’s where your company will either grow at an incredible rate or immediately stagnate. It’s true that most entrepreneurs give up in the first year, according to a number of studies. This is not difficult…

Opinion/Analysis

How to Know When Your Company Is Ready for a Change

By | Jan 10, 2016 at 12:00 pm

A company’s business model is a general description of its operations. Its components address all of a company’s functions including its revenues, expenses, corporate structure, operating strategies, marketing and sales procedures, and all its day to day functions. Each company needs to create and…