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Marketing & Social Media

Austin

Staying Authentic Is the Key to Attracting Customers

By | Jul 20, 2017 at 12:20 pm

Before investors are really going to dump a pile of cash in your lap to build your business, they are going to want to see some traction and customer acquisition. We asked three startup companies what they did to acquire customers through social media…

Tips & How To’s

Denver

A Simple Guide to a Great Startup Pitch

By | Jul 19, 2017 at 8:30 am

Pitching. It’s as much a part of startup life as building products and acquiring customers. If you can’t successfully pitch your company, you likely can’t raise money or sell to prospects either. The point is, it’s critical to get your pitch right. But crafting…

Ecommerce

How to Boost a Customer’s Trust in Your Ecommerce Business

By | Jul 6, 2017 at 5:00 pm

Trust can be a challenge for an online businesses. If shoppers don’t feel secure providing their personal and financial information, how can business move their product out of the shopping cart? When customers put their faith in a new ecommerce site, it’s reasonable for…

Blogging

Irvine

How to Optimize Search for Your WordPress Blog

By | Jun 30, 2017 at 5:00 pm

Content marketing is more important than ever, and WordPress has become the major venue for businesses to talk about the ins and out of their industry to attract attention. It is the most used content management system in the Internet with over 500 sites…

Tips & How To’s

How to Boost Video Marketing for Your Startup

By | Jun 23, 2017 at 6:30 pm

Social media is changing the way we share information, and marketers are taking advantage of the opportunity. Video is one of the fastest growing mediums for building brand image because it has the power to reinforce visually and connect emotionally. According to the latest statistics, featuring…

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SXSW

Austin

8 Tips on Surviving and Thriving at SXSW

By | Jan 10, 2017 at 2:20 pm

If you haven’t heard, South by Southwest (SXSW) is a multi-faceted event with showcases of entertainment, business, and technology. The event happens between March 10-19 in Austin and thousands of people from around the world descend on the Texas city to take in the sights, the…

Tips & How To’s

SEO: Not Just for Fortune 500 Companies

By | Nov 14, 2016 at 3:30 pm

Incorporating research-based SEO into one’s business plan is essential from day one. Advertisement efforts, customer engagement, and dissemination of pertinent business information are increasingly occurring online. It is no longer sufficient to have business cards, a newspaper ad, or other area specific efforts to…

Entrepreneur

7 Ways to Run Your Business as Efficiently as Possible

By | Nov 7, 2016 at 7:00 pm

Efficiency is the key to success when it comes to startups. With minimal resources and a need to succeed as fast as possible, there is no time for excess in running a business. Keeping employees productive and driven will go a long way in…

Mobile

6 Reasons Why Your Startup Needs a Mobile App Now

By | Sep 16, 2016 at 4:00 pm

Not every business benefits from having an app. But with the rising popularity of mobile, apps can be a great addition to your mobile readiness and customer retention strategy. The good news is that if this is your first time considering an app, you don’t…

Healthy Entrepreneur

Alternative Sleep Schedules Can Supercharge Your Work Life

By | Sep 12, 2016 at 8:00 pm

Entrepreneurs are always pressed for time. Between the incredible demands at work and their attempts to preserve a social life, there’s very little time for anything else, sleep included. Unfortunately, a lack of quality sleep is dangerous and unhealthy. Eventually, it’ll erode the progress you’ve made…

3D Printing

3 Important Lessons to Learn from 3D Printing Startups

By | Aug 15, 2016 at 1:20 pm

Starting a 3D printing company is a huge challenge. While many companies succeed, there is no guaranteed road map for the high achievement rate. Fortunately, it’s not too difficult to navigate your startup to success as long as you follow a certain set of rules. The key:…

Dev & Design

Why You Need to Switch Over to iOS App Development

By | May 24, 2016 at 10:00 pm

Technology has shifted how business operates quicker than any other medium. Even with the constant shift in tech trends, the convenience and simplicity to take our work on the go remains. What used to be done on desktop computers over days can now be…

Business

The Biggest Digital Marketing Mistake You’re Making

By | May 24, 2016 at 3:00 pm

Understanding how business is affected by digital trends. Most business owners understand that being visible on social media and various digital outlets is important, but integrating social tactics to digital business practices can be tricky to maneuver. Failing to understand how to properly navigate…

Business

20 Simple Tools Your Small Business Needs Now

By | May 13, 2016 at 9:45 am

Running your own business is no simple task. From hiring and payroll to other day-to-day operations, there are a million different responsibilities needing your attention throughout the work week. With a few of these tools, you can make your business run more efficiently and…

Tips & How To’s

3 Essential Ways to Improve Traffic to Your Site

By | Jan 24, 2016 at 12:00 pm

Make 2016 the year that you get the results you want from your website. You can get the traffic you want and the revenue you want by learning the most effective techniques and using the right tools. Since online marketing is constantly evolving, you…

Tips & How To’s

5 Tips to Protect Against Phishing Scams

By | Jan 11, 2016 at 7:00 pm

Phishing scams are becoming dangerously common. According to research from the Government of Canada, over 156 million phishing emails are sent every day. Most phishing emails are caught by spam filters and others are obviously bogus, but many are convincing. You need to be…

Marketing

What You Need to Know About Marketing Automation Software

By | Dec 23, 2015 at 2:07 pm

If you’re ending each day with a sense of frustration because you didn’t complete all the things you had intended despite increasing staff, it might be time to consider marketing automation. Although it’s a new buzzword, most people only have a fuzzy idea about…