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Tips & How To’s

The Business Psychology Behind IKEA Meatballs and Apple Stores

By | Dec 9, 2016 at 9:15 am

We all know that businesses use plenty of weird psychology tricks to get consumers to buy more, from the way grocery stores are laid out to how restaurants design their menus. But two tricks in particular seem to work against each other. By looking cheap,…


Six Startup Lessons Learned From

By | Nov 22, 2010 at 10:01 pm

This past week, NBC’s The Office focused on innovation as Ryan, played by B.J. Novak, took a shot at creating his own startup called (pronounced like a barking dog, “woof”) which clearly takes a jab at social networking products like Facebook and Twitter….

Dev & Design

San Francisco

Instamania! What Makes The Instagram iPhone App So Hot?

By | Nov 21, 2010 at 3:28 pm

There are currently thousands of photo applications in the Apple iTunes App Store. I just counted over 1,300 photography applications that have been released since June 2010. So this makes for a rather competitive landscape. But with all the selection, there are certain applications…

Dev & Design


How To Design For One Billion Users

By | Nov 20, 2010 at 5:32 pm

Clearspring, a mature startup based just outside of D.C., has been on a roll with both their audience platform and with AddThis. AddThis offers a number of sharing options and collects a ton of data about sharing on the Web. In doing so they…

Marketing & Social Media

10 PR Tips for Startups – Part II

By | Aug 26, 2010 at 6:39 pm

This is the second part of a two part post by Sarah Hardwick, Founder & CEO of Zenzi Communications. If you missed part I, you can read tips 1-5 here. As promised, here are the next 5 easy tips to integrate PR part into…

Marketing & Social Media

10 PR Tips for Startups – Part 1

By | Aug 19, 2010 at 1:14 pm

This is the first part of a two part post by Sarah Hardwick, Founder & CEO of Zenzi Communications. Starting a business is challenging enough, let alone managing the ins and outs of PR to successfully promote your product or service. Here are the…


San Francisco

10 Tips On Marketing Your Business from Jeffrey Hayzlett, former Kodak Chief Marketing Officer

By | Aug 17, 2010 at 6:46 pm

Best selling author and former Kodak Chief Marketing Officer Jeffrey Hayzlett kicked off this week’s Search Engine Strategies Conference and Expo in San Francisco with a hilarious and to-the-point keynote on digital marketing tips for now and the near future. As marketers, we know…



3 Helpful Tips for the Young Entrepreneur

By | Apr 29, 2010 at 12:34 am

Recently at the GW Summit for Entrepreneurship, D.C. entrepreneurs gathered to network, share their knowledge and judge a student business plan competition. Throughout the two-day summit, innovation was in abundance and hopeful entrepreneurs mingled with local leaders. Among the leaders in attendance were three…

Tips & How To’s

5 LinkedIn Tips For Startups To Get Money Faster

By | Jan 12, 2010 at 10:11 pm

Editor’s Note: This article was written by Christopher S. Rollyson a longtime TECH cocktail supporter in Chicago. Chris has been a marketing and technology pioneer for over twenty years, with distinction in corporate strategy and innovation. You can find his Executive’s Guide to Web…