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Tips & How To’s

How to Boost Video Marketing for Your Startup

By | Jun 23, 2017 at 6:30 pm

Social media is changing the way we share information, and marketers are taking advantage of the opportunity. Video is one of the fastest growing mediums for building brand image because it has the power to reinforce visually and connect emotionally. According to the latest statistics, featuring…

Social Media

San Francisco

Social Media News: Facebook Gets GIFs, Twitter Goes Round

By | Jun 16, 2017 at 1:30 pm

In the ever changing world of social media, few updates drastically change how we interact with them. This week however marks a new notch on the timeline for two massive updates for both Facebook and Twitter, both of which you have undoubtedly already seen….

Social Media

St. Louis

Twitter Bot Reformats Trump’s Tweets as Official White House Statements

By | Jun 5, 2017 at 12:20 pm

This weekend a new Twitter bot emerged that automatically formats President Trump’s tweets into an official White House statement format. The one part novelty account and one part political statement,[email protected], comes at a time when the president continues to wage a battle against traditional…

Social Media

Social Media Platforms Combating Hate Speech Have Seen “Significant Progress”

By | Jun 1, 2017 at 1:30 pm

There’s no denying that social media has become part of everyday life. You RSVP to events, you meet friends, and you check in on family members through Facebook, Twitter, and YouTube more than you do in real life. However, these platforms have opened the…

Social Media

The Sponsored Content Crackdown Is Going to Hit Social Media Hard

By | May 29, 2017 at 10:30 am

Online advertising is one of the fastest growing areas of the web. As marketing companies race to maximize the potential of their ongoing campaigns, these new opportunities have spurred on advisory bodies like The Federal Trade Commission (FTC) who have created new ground rules…

Startup_Mixology_300x250

Startups & Apps

DC

New App WeCanResist.It Turns Trump Tweets Into Donations

By | May 24, 2017 at 10:30 am

It has been an interesting year in the political world, and no social media platform has seen more of a direct impact than Twitter. Sure, President Obama made great strides in using the platform, but President Trump uses it as his almost daily outlet…

Tips & How To’s

5 Marketing Strategies That Attract Millennials

By | May 15, 2017 at 7:00 pm

Marketers are constantly on the lookout for new ways to reach out to Millennials to build lasting relationships, and for good reason—Millennials represent up to $200 billion a year target market. However, it can be difficult to get and hold the attention of the…

Tips & How To’s

Columbus

Fintech, J.D. Vance, Tacos, And Everything Else You Missed at Columbus Startup Week

By | May 12, 2017 at 4:30 pm

The theme of Wake Up, Disrupt, Sleep, Repeat, was in full effect at Columbus Startup Week powered by Chase for Business. Over 3,000 small business owners and tech founders were treated to a week-long worth of 85 sessions including workshops, engaging panels, keynotes by…

Trends

10 Funny Star Wars Day Tweets from a Galaxy Far, Far Away

By | May 4, 2017 at 5:50 pm

A long, long time ago, in a galaxy that looks a lot like this one, someone realized that “May the Fourth” sounds like “May the force (be with you)” and alas, Star Wars Day was born. This yearly celebration of a sci-fi film franchise turned…

Jobs

Spelling Errors in Social Media Posts Could Cost You Your Dream Job

By | May 3, 2017 at 3:30 pm

In a few short years, social media has gone from a pleasant addition to our everyday lives to an integral part of the social landscape. At this point in the game, people that don’t have a Facebook, Twitter, or LinkedIn account are looked at…

Social Media

Facebook’s Creepy New Algorithm Knows How You Feel, Literally

By | May 2, 2017 at 5:50 pm

At this point in the social media game, you’ve likely noticed the creepiness of digital ads on sites like Facebook and Twitter. Every time you talk about a particular topic in the privacy of your own home, a shockingly appropriate product advertisement shows up on…

Social Media

How To Integrate Micropayments Into Your Social Media Campaign

By | Apr 4, 2017 at 10:30 am

From the very beginning, content providers and businesses have struggled to figure out how to monetize the internet. With billions of users searching for information and companies working hard to find methods that will turn users into paying customers, it’s no wonder content creators are…

Tips & How To’s

10 Easy Ways to Start Establishing Your Personal Brand

By | Apr 1, 2017 at 2:30 pm

If you’re in a situation where your name is only associated with your company’s brand, it might be a good time to to build a separate personal brand by improving your online presence. A strong personal brand will help open many doors for you. When…

Infographics / Images

The 100 Most Visited Websites in the US [Infographic]

By | Mar 28, 2017 at 12:50 pm

Despite the world going mobile, laptops and desktops still account for a significant portion of the online world. In fact, there are currently more than one billion live websites in the world, with more being added literally every second. Sure, most people don’t use a…

Diversity

New Orleans

Leslie Miley: ‘Diversity & Inclusion’ Is Not a Four Letter Word

By | Mar 23, 2017 at 2:20 pm

The lack of diversity in tech has been a consistent problem for years. Despite numbers showing that an inclusive environment breeds success in the workplace, companies of all shapes and sizes refuse to make meaningful change in their hiring practices. And, if you ask…

Marketing

How Social Media Has Changed Marketing [Infographic]

By | Mar 22, 2017 at 7:00 pm

Social media is an affordable audience building tool that vastly influences an extensive network of users in the quest for products and solutions. As the marketing buzzword of the hour, social media helps marketers find the right segmented audience to hone in on qualified prospects….

Social Media

Reddit Tests New Profiles, Sets Potential For Personal Followers

By | Mar 22, 2017 at 11:20 am

Over the past few years, Reddit has seen quite a bit of change both internal and external. From leadership shake ups, to breaking away from Advance Publications (still the largest shareholder), and raising a $50 million round led by celebrities like Snoop Dogg, the…