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Ecommerce

4 Ways to Improve the User Experience of Your Ecommerce Site

By | Jun 21, 2017 at 9:20 am

Running an ecommerce company is different than your everyday startup. While many entrepreneurs can rely on abstract marketing numbers and traction scores, measuring success in the ecommerce industry is pretty cut and dry: sell products or else. And if you want to make sure…

Tips & How To’s

How to Improve Mobile App Engagement Through Design

By | May 18, 2017 at 7:00 pm

User experiences are crucial to the success of an application. Design something too simple, and you’ll lose out to other groups that can offer more features. Design something too complicated, and most users will delete the app after their first few attempts to use…

Ecommerce

7 Elements of a Great Ecommerce Landing Page

By | Apr 13, 2017 at 9:15 am

A landing page is the online equivalent of a storefront in the physical world. It’s the consumer’s first impression of your business, and you have about seven seconds to grab the average web user’s attention before they navigate elsewhere. It’s imperative that you provide an…

Startup

How to Focus on Delivering Core Value for Startup Growth

By | Apr 10, 2017 at 8:30 pm

According to a Wall Street Journal Report, most VCs around the world follow a simple rule – for every ten startups that they invest in, three fail completely, while the next three somehow manage to return the original investment. It’s only between two and four startups…

Health

Great Healthcare Technology Is Designed to Disappear

By | Mar 22, 2017 at 9:15 am

Well-designed healthcare technology leads to successful care transitions and talented providers. Poorly designed tech, however, breeds only stories about its shortcomings. This rule is equally true outside of healthcare. Personal electronics with intuitive interfaces, reliable operating systems, and long-lasting batteries rarely draw ire. Sit…

Tips & How To’s

For User Experience Design That Delights, Put People First

By | Jan 18, 2017 at 7:00 pm

In a world saturated with web and mobile apps, great user experience (UX) design remains scarce. Maybe that shouldn’t be a surprise. After all, optimizing digital experiences for human behavior is always a challenge. As entrepreneurs or designers, it can be easy to fall into the…

Ecommerce

4 Ecommerce Trends Helping Businesses Gain Customers

By | Oct 30, 2016 at 10:30 am

The online retail sector has been constantly evolving since its inception. The ecommerce industry has proven to be a valuable platform for retail, because of its ease of use, global reach, and availability of products, that were otherwise limited in the traditional brick and…

Sports

Chicago

How the Cubs Could Improve Their Jumbotrons’ User Experience

By | Oct 13, 2016 at 6:30 pm

The Chicago Cubs are in the middle of a historic run through the playoffs. Between having the best record in the regular season and mounting one of the biggest comebacks in playoff history agains the San Francisco Giants, the Cubs are poised to make…

Tips & How To’s

4 Tips to Help Your Startup Find The Best UX Designer

By | Oct 13, 2016 at 12:45 pm

Study after study has shown that when users run into a mobile site that doesn’t work, they often turn and run the other way. In response, brands are taking a deeper dive into their software and hiring user experience (UX) designers to figure out how…

Product

Customer Cognitive Overload Is Why People Keep Leaving Your Website

By | Sep 30, 2016 at 4:35 pm

If customers aren’t staying on your website for very long, it could be because their user experience was unpleasant, complicated, and downright unreasonable, which is probably making them leave your website before making a purchase. Lisa Murray, UX/IA Strategist at Zion and Zion Agency, explains that if…

Tips & How To’s

AI, UE, and 3D: How the Technology Industry Grew in 2016

By | Sep 28, 2016 at 9:00 pm

In the current digital world, technology is a sophisticated and an overly vital tool. Technology has changed year after year, which has benefited mega organizations as well as individuals. One of the reasons for the advancement in the tech-world? Technology is used in every industry in…

Tips & How To’s

3 Tools That Help Create a Compelling User Experience

By | Aug 11, 2016 at 4:00 pm

When it comes to the online world, user experience is everything. When someone visits your site or your platform, you have less than three seconds to make a good first impression that will keep them interesting in your startup. So, how do you create…

Dev & Design

How to Create the Right UX in a Crowded App Market

By | Jul 18, 2016 at 9:45 am

Fantastic user experience is what separates ok-ish products from the great and highly adopted ones. However, what exactly makes the experience great? Marc Alringer is a veteran software developer with 25 years of experience under his belt. The president and founder of Seamgen –…

Opinion/Analysis

How Not to Be a Digital Failure

By | Jul 7, 2016 at 6:00 pm

Whether you’re developing a new platform, building your brand, or just sharing some pics, a website can be custom built to your purpose. That’s the beauty of the web: whatever your objective, you can create a site that helps further that goal. And with…

Google

Check a Site’s Loading Time and Mobile-Friendliness with ‘Think With Google’

By | Jun 6, 2016 at 10:15 am

People are most likely to leave the website if the page does not load in 3 seconds. This is the reason the most webmasters are concerned and working on it in their free time. Google has launched its new tool “Think with Google” in partnership…

Opinion/Analysis

Apps Should Take a Page from the Bot Playbook

By | Jun 3, 2016 at 10:00 pm

The rise of bots is great… I guess. Don’t get me wrong, I love the promise of bots – automated engagement and assistance delivered through various mediums – but I am also a bit leery. That’s because, like you, I’ve lived through years of…

Opinion/Analysis

How to Navigate Your Audience Through Your Website

By | Jan 13, 2016 at 4:00 pm

The average person spends somewhere between 10 to 20 seconds on a webpage before they decide whether that page is where they want to be. That’s less than the amount of time it’ll take you to read the next couple paragraphs. If visitors can’t…