Get your exclusive Tech.Co local news and event updates!

Dev & Design

The 7 Most Important Website Usability Factors

By | May 21, 2017 at 2:30 pm

Usability is very important in modern web design and could be the difference between a user sticking around on your website or getting out of there faster than Usain Bolt, never to return again. There are a large number of factors to consider for…

Tips & How To’s

How to Improve Mobile App Engagement Through Design

By | May 18, 2017 at 7:00 pm

User experiences are crucial to the success of an application. Design something too simple, and you’ll lose out to other groups that can offer more features. Design something too complicated, and most users will delete the app after their first few attempts to use…

Marketing

10 Ways to Generate More Sales From Your Landing Page

By | Apr 20, 2017 at 8:30 pm

When customers land on your page, you’re obviously hoping for conversions. However, if the site is too confusing or doesn’t explain what you do, it’s easy for customers to leave. After 15 years as president of a full-service digital marketing agency, the number one…

Dev & Design

Why Every Entrepreneur Should Have a Design-Centered Mindset

By | Apr 13, 2017 at 5:50 pm

Creativity is essential no matter what industry your business is in. As the CEO and founder of an interactive content marketing platform that provides a beautiful and powerful digital design studio to users, I feel that I can safely state that most people don’t really…

Interviews

Austin

Startups: Disrupt Yourself To Disrupt The Industry – Interview With Brian Solis

By | Mar 23, 2017 at 3:30 pm

While startups may think that Silicon Valley is the only place they should build a business and find funding, they’re wrong. Startup hotspots such as Los Angeles, New York, Denver, Phoenix, Austin, and more, are bubbling up all over the country and the money…

Startup_Mixology_300x250

Ecommerce

7 Ways to Boost Engagement as Ecommerce Shifts to Mobile

By | Oct 28, 2016 at 10:30 am

Mobile has been the main means of communication. But as time goes on, it’s also become the main way people spend money, especially on ecommerce apps. Users can spend as much as 10 hours a day on screens, and mobile devices now account for 65 percent…

Sports

Chicago

How the Cubs Could Improve Their Jumbotrons’ User Experience

By | Oct 13, 2016 at 6:30 pm

The Chicago Cubs are in the middle of a historic run through the playoffs. Between having the best record in the regular season and mounting one of the biggest comebacks in playoff history agains the San Francisco Giants, the Cubs are poised to make…

Tips & How To’s

4 Tips to Help Your Startup Find The Best UX Designer

By | Oct 13, 2016 at 12:45 pm

Study after study has shown that when users run into a mobile site that doesn’t work, they often turn and run the other way. In response, brands are taking a deeper dive into their software and hiring user experience (UX) designers to figure out how…

Tips & How To’s

When It Comes to Websites, It’s Allow About the User

By | Sep 13, 2016 at 8:00 pm

Startups are always looking for different routes to success. But without a website, you might as well throw in the towel now. A website is one of the most useful marketing tools, allowing customers and prospects to interact with a brand in the click of a…

Tips & How To’s

3 Tools That Help Create a Compelling User Experience

By | Aug 11, 2016 at 4:00 pm

When it comes to the online world, user experience is everything. When someone visits your site or your platform, you have less than three seconds to make a good first impression that will keep them interesting in your startup. So, how do you create…

Dev & Design

How to Create the Right UX in a Crowded App Market

By | Jul 18, 2016 at 9:45 am

Fantastic user experience is what separates ok-ish products from the great and highly adopted ones. However, what exactly makes the experience great? Marc Alringer is a veteran software developer with 25 years of experience under his belt. The president and founder of Seamgen –…

Dev & Design

Top UX Trends to Watch This Year

By | Jun 22, 2016 at 11:00 am

To say that user experience is important is a gross understatement. It is literally the most import element in web design. If the user experience is confusing, boring, or otherwise fails to meet increasingly demanding standards, visitors will simply go elsewhere. The key to…

Office Tour

DC

Huge Relocates to Huge Union Market Office [PHOTOS]

By | May 13, 2016 at 5:00 pm

Since planting their roots in the Washington, DC area in 2011, agency Huge has continuously expanded. For those unfamiliar with the brand, they provide user-focused design, digital strategy, and integrated marketing services. Although headquartered in Brooklyn and with offices around the world, their local…

Startups & Apps

5 Prototyping Tools for Web and Mobile Apps

By | Mar 25, 2016 at 1:25 pm

What bridges your bright idea and the actual product is prototyping. Not a single great product was created from the first attempt. What may sound great in words may also look quite terrible on paper (or in design), especially when it comes to information…

Opinion/Analysis

Common Mobile UX Mistakes That Are Killing Your App

By | Mar 11, 2016 at 2:08 pm

At least 46 percent of adult smartphone users admit that they “can’t live without” their device. The main reason – Internet access, FOMO and different apps users regularly use to organize their lives. While it seems there’s already an app for everything, the market…

Opinion/Analysis

How to Launch a Successful Minimum Viable Product

By | Feb 26, 2016 at 9:00 pm

It’s time to launch the first iteration of your company’s product.  Where do you start?  What do you need?  What is a minimum viable product? The Minimum Viable Product The purpose of a minimum viable product (MVP) is to get your product to market and in…

Opinion/Analysis

How to Navigate Your Audience Through Your Website

By | Jan 13, 2016 at 4:00 pm

The average person spends somewhere between 10 to 20 seconds on a webpage before they decide whether that page is where they want to be. That’s less than the amount of time it’ll take you to read the next couple paragraphs. If visitors can’t…