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Trends

Palo Alto

Video News: Facebook Ad Views Low, Vimeo Scraps Subscription Service

By | Jun 27, 2017 at 2:30 pm

Last year’s biggest social media platform agenda was to push video. Large swaths of people are moving to internet video from TV, and video commercials make more money than text ads. But the actual opportunity was limited, and with every single service getting into…

Tips & How To’s

How to Boost Video Marketing for Your Startup

By | Jun 23, 2017 at 6:30 pm

Social media is changing the way we share information, and marketers are taking advantage of the opportunity. Video is one of the fastest growing mediums for building brand image because it has the power to reinforce visually and connect emotionally. According to the latest statistics, featuring…

Interviews

New York

Peter Roper of Google on Meeting Customers in the Moment

By | Jun 16, 2017 at 6:30 pm

As more customers begin to rely their phone for news, daily tasks, shopping, communication and more, brands are going to have to adjust their mobile strategy to get noticed and build customer loyalty. Peter Roper, Head of Mobile Brand Strategy at Google, helps brands tell…

Politics/Government

DC

Live: Jeff Sessions Testifies Before Senate 📺

By | Jun 13, 2017 at 2:56 pm

If you’re curious about the Russian hacking and fake news allegations coming out of Washington, D.C. lately, you might want to tune into todays’s testimony by United States Attorney General Jeff Sessions testifying before the Senate. The questioning of Sessions is said to be…

Video

Improve Your Marketing Strategy with Vertical Videos from Animaker

By | Jun 13, 2017 at 9:20 am

The world of marketing will soon be dominated by video. Study after study has shown that it is not only the most effective means of grabbing a consumers attention, it also holds that attention longer than any other form of marketing. This means that…

Drones

Video: Surfer Feeds a Great White Shark Using a Drone

By | Jun 8, 2017 at 10:50 am

The coasts of Southern California are currently pretty packed with great white sharks — enough that pro surfer Kalani Robb hasn’t been able to dip a toe in the water last Friday. Instead, he used a couple drones and a GoPro to film his attempt…

Marketing

5 Tips to Boost Your YouTube Marketing

By | Jun 8, 2017 at 8:30 am

In 2010, there were five YouTube accounts with more than one million subscribers. In 2016, there were more than 2000. Suffice to say, the market is quite saturated. But that doesn’t mean that your YouTube brand has no chance of success. Although you may…

Opinion/Analysis

Seattle

Here’s Why Every Streaming Service Should Be Worried About Amazon

By | Jun 5, 2017 at 2:30 pm

In the video streaming service battles, Netflix is head and shoulders above everyone else. Time spent on the service is up 669 percent since 2010. Not only do they account for a full third of the internet traffic in North America, but they’re projected to pass…

Startup Spotlight

San Francisco

Startup Spotlight: Mood-Based Videos, Telenutrition and Managing Money

By | Jun 2, 2017 at 1:30 pm

Tech.Co searches around the world for the latest startups creating products and services that make our lives easier and can help businesses. This week in our Startup Spotlight, we’ve uncovered companies that are curating short-form videos to your mood, helping you improve your quality of…

Marketing & Social Media

5 Tips to Boost Media Shares and Conversion

By | May 19, 2017 at 2:20 pm

Social media is a powerful marketing tool for your business, but if your followers aren’t engaging with or sharing your content, you won’t see much growth. A great social media marketing strategy is what turns likes and shares into leads and sales. With a…

Marketing

7 Key Video Marketing Statistics You Need to Know

By | May 15, 2017 at 10:30 am

Arguably, everyone knows how Dropbox got started. The founders shot a quick screencast video demonstrating how the product will work. They shared the link on HackerNews and got a huge community response. Though this story took place back in 2008, video marketing today still…

Video

VSDC Offers Professional Caliber Video Editing for Free

By | May 12, 2017 at 10:30 am

In an age where video is poised to take over the marketing world, understanding how to make a professional-looking videos is more important than ever. Whether you’re promoting a new startup or simply putting something together for personal use, finding the right program for your…

Facebook

Facebook Admits AI Can’t Do Everything Yet and Hires 3,000 Editors

By | May 3, 2017 at 4:30 pm

Facebook has responded to a string of high-profile deaths filmed live or uploaded to Facebook afterwards: They’ll be hiring 3,000 people solely to comb through video content and remove anything deemed too disturbing or violent. Here’s the relevant quote from Mark Zuckerberg himself: “Over…

Gear & Gadgets

TLC200 Pro Time-Lapse Camera Let’s You Capture the Long-Game [Review]

By | Apr 25, 2017 at 2:20 pm

Smartphones are so much more than just phones now. They cover everything from apps to photography to videography. Some Android phones even specifically focus on the photo and video component, which means the traditional consumer-grade digital camera doesn’t have a lot of room in the tech…

Marketing & Social Media

6 Ways Infographics Can Boost Your Content Marketing

By | Apr 24, 2017 at 10:30 am

You are more likely to remember a new contact on your phone if you saved their information with their face rather than their name. Why? Your brain is capable of processing visuals about 60,000 times faster – and more effectively – than text. This…

Interviews

Seamless Integration Can Bridge the Gap Between Cable and Streaming Services

By | Apr 19, 2017 at 12:50 pm

Just a few short years ago, entertainment was dominated by cable services. If you wanted to watch your favorite shows, movies, and infomercials, you needed a box, a satellite dish, or an old school pair of bunny ears. But in 2007, Netflix made on-demand streaming…

Startups & Apps

On-Demand Slow Motion Video Company Teams Up with Fox Sports

By | Apr 10, 2017 at 3:30 pm

It’s no secret that video is on the rise, particularly in the marketing world. According to research, 96 percent of B2B marketers use video in some capacity and 73 percent see a substantial return on investment. This kind of popularity cannot be ignored when…