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Marketing

8 Reasons Why Your Next Campaign Needs Video

By | Dec 13, 2017 at 6:30 pm

Video is fast becoming the key to successful businesses. While you still need a print campaign, you have to incorporate video into your marketing plan or you will not capture as many sales. You also have to be diverse in how you use video…

Gear & Gadgets

Gift Guide 2017: Gadgets and Gear for Multimedia Lovers

By | Dec 13, 2017 at 10:50 am

Since the rise of the internet, we’ve seen a Wild West for multimedia content creators: Comics lost the constricting borders of a paper’s edge and became webcomics; Radio shows lost their set air dates and became podcasts. Even newspapers got in on the fun by…

Artificial Intelligence

AI Is Now So Good That You Can’t Trust Your Eyes Anymore

By | Dec 4, 2017 at 3:50 pm

The newest groundbreaking AI tech? Unsupervised image-to-image translation. It allows you to auto-generate a different photo based off of an input photo. Essentially, it’s lying to your eyes. The research paper on the subject of image manipulation, published today by Neural Information Processing Systems (NIPS),…

Gear & Gadgets

Gift Guide 2017: Creatives, Podcasters, Vloggers, and Hipsters

By | Nov 29, 2017 at 1:30 pm

Blame social media or the rise in affordable technology, this world is creating more content. Sure, your uncle may just be figuring out memes on Facebook, but your niece is racking up millions of views on YouTube and Instagram with her own how-to series….

Gear & Gadgets

It’s Time to Buy a Wireless Spy Camera to Protect Your Home

By | Nov 23, 2017 at 4:40 pm

There was a time long ago when spy cameras were mystified in spy films such as James Bond or Mission Impossible. Every kid ever born during the era of the spy camera has fantasised about owning one. Some were lucky enough to dupe their…

Gear & Gadgets

San Diego

Robo C2 Brings Simplicity to Complex 3D Printing [Review]

By | Nov 21, 2017 at 11:30 am

3D printing is not just for hobbyists any more, companies are banking on the technology and truly putting the results to work. Local Motors is always our go to example, having seen them create some amazing vehicles using 3D printed parts, but there are…

Video

Research: Most People Think Sports Live Streams Are Terrible

By | Nov 21, 2017 at 9:20 am

Sports have long been the saving grace of paid television. Unlike TV shows, everyone needs to see sports live in order to enjoy it properly. And unlike straight news networks, sports fans will tune in religiously. If streaming video services can crack sports live…

Video

2017 Looks Like the Biggest Year for Cord-Cutters Yet

By | Oct 17, 2017 at 9:20 am

Looks like the revolution won’t be televised. Because after the streaming revolution is over, nothing’s going to be televised. After combing the public filings for major pay TV companies including AT&T, Comcast, Dish, Charter and Verizon, streaming watchdog site Exstreamist has officially predicted that 2017…

Blogging

How to Create Content for Shrinking Attention Spans

By | Oct 17, 2017 at 8:30 am

Do I have your attention? Good. The idea that our attention spans are increasingly shrinking is one we hear all the time. Blame it on the mobile revolution. There is so much content to consume online, along with so many interruptions during the day,…

Innovate Celebrate

San Francisco

VC Insights, Sports Tech, and 5 More Clips You Missed at Innovate Celebrate 2017

By | Oct 12, 2017 at 3:00 pm

You may have noticed that we recently threw a tech conference. I mean, we’ve only been talking about it nonstop all week. It’s over now, but thanks to the wonders of modern technology, we still have a final post that you’ll want to check…

Tips & How To’s

Los Angeles

How Facebook Videos Can Boost Your Social Media Campaign

By | Sep 28, 2017 at 7:15 am

The popularity of video in marketing has risen in recent years. Here at Sparkhouse in southern, California, we aren’t aware of a decrease in literacy (though the replacement of emoticons for words might say otherwise), but perhaps it tickles a certain part of the brain that…

Gear & Gadgets

Los Angeles

Omnia Brings Wireless Car Charging to the iPhone 7 and 6 [Review]

By | Sep 26, 2017 at 1:45 pm

Early this month Apple announced two new iPhones, the iPhone 8 and iPhone X. One of the biggest changes besides to the design on both was the addition of wireless charging using QI technology. With the addition of wireless charging you’d simply place your…

Marketing

San Diego

How to Engage Your Audience After a Live Video

By | Sep 20, 2017 at 7:15 am

We’ve watched it evolve — from updating a simple Facebook status and live tweeting, to sending brief moments via Snapchat, and now, live video. Social media is all about broadcasting exactly what’s happening in any given moment. Live video is the latest and greatest…

Opinion/Analysis

Why Social Video Platforms Might Have a Quality Problem

By | Sep 12, 2017 at 10:50 am

Every major social media platform loves video, and most of the minor ones do, too. They’re even catching up to TV at a fast clip. The reason: Ad revenue goes way farther in video. At this point, the internet’s pivot to video is so…

Social Media

Miami

Snapchat Maps Gives Us Firsthand Look at How Bad Hurricane Irma Really Is

By | Sep 11, 2017 at 1:30 pm

In June of this year, Snapchat (Snap) released a new location-sharing feature on the app that received critical feedback. However, the social media company ignored the numerous protests and Snap Maps remained. The feature allows you to see where any of your friends are…

Facebook

Palo Alto

Get Ready to Pitch Your Startup on New Facebook Watch Show

By | Aug 31, 2017 at 9:20 am

The idea of a show that allows entrepreneurs to pitch their business ideas for a shot at winning the investment they need isn’t new: We’ve seen plenty of them, from Shark Tank to the podcast show The Pitch. Why? Because they rock. I’m happy…

Marketing & Social Media

How Live Streaming Can Benefit Your Brand

By | Aug 26, 2017 at 12:45 pm

In recent years, the romance between live streaming and social media is getting stronger day after day. It is noteworthy that most of the major social media sites are gradually incorporating live streaming into their networks. This raises the important question: is live streaming…