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Video

2017 Looks Like the Biggest Year for Cord-Cutters Yet

By | Oct 17, 2017 at 9:20 am

Looks like the revolution won’t be televised. Because after the streaming revolution is over, nothing’s going to be televised. After combing the public filings for major pay TV companies including AT&T, Comcast, Dish, Charter and Verizon, streaming watchdog site Exstreamist has officially predicted that 2017…

Blogging

How to Create Content for Shrinking Attention Spans

By | Oct 17, 2017 at 8:30 am

Do I have your attention? Good. The idea that our attention spans are increasingly shrinking is one we hear all the time. Blame it on the mobile revolution. There is so much content to consume online, along with so many interruptions during the day,…

Innovate Celebrate

San Francisco

VC Insights, Sports Tech, and 5 More Clips You Missed at Innovate Celebrate 2017

By | Oct 12, 2017 at 3:00 pm

You may have noticed that we recently threw a tech conference. I mean, we’ve only been talking about it nonstop all week. It’s over now, but thanks to the wonders of modern technology, we still have a final post that you’ll want to check…

Tips & How To’s

Los Angeles

How Facebook Videos Can Boost Your Social Media Campaign

By | Sep 28, 2017 at 7:15 am

The popularity of video in marketing has risen in recent years. Here at Sparkhouse in southern, California, we aren’t aware of a decrease in literacy (though the replacement of emoticons for words might say otherwise), but perhaps it tickles a certain part of the brain that…

Gear & Gadgets

Los Angeles

Omnia Brings Wireless Car Charging to the iPhone 7 and 6 [Review]

By | Sep 26, 2017 at 1:45 pm

Early this month Apple announced two new iPhones, the iPhone 8 and iPhone X. One of the biggest changes besides to the design on both was the addition of wireless charging using QI technology. With the addition of wireless charging you’d simply place your…

Marketing

San Diego

How to Engage Your Audience After a Live Video

By | Sep 20, 2017 at 7:15 am

We’ve watched it evolve — from updating a simple Facebook status and live tweeting, to sending brief moments via Snapchat, and now, live video. Social media is all about broadcasting exactly what’s happening in any given moment. Live video is the latest and greatest…

Opinion/Analysis

Why Social Video Platforms Might Have a Quality Problem

By | Sep 12, 2017 at 10:50 am

Every major social media platform loves video, and most of the minor ones do, too. They’re even catching up to TV at a fast clip. The reason: Ad revenue goes way farther in video. At this point, the internet’s pivot to video is so…

Social Media

Miami

Snapchat Maps Gives Us Firsthand Look at How Bad Hurricane Irma Really Is

By | Sep 11, 2017 at 1:30 pm

In June of this year, Snapchat (Snap) released a new location-sharing feature on the app that received critical feedback. However, the social media company ignored the numerous protests and Snap Maps remained. The feature allows you to see where any of your friends are…

Facebook

Palo Alto

Get Ready to Pitch Your Startup on New Facebook Watch Show

By | Aug 31, 2017 at 9:20 am

The idea of a show that allows entrepreneurs to pitch their business ideas for a shot at winning the investment they need isn’t new: We’ve seen plenty of them, from Shark Tank to the podcast show The Pitch. Why? Because they rock. I’m happy…

Marketing & Social Media

How Live Streaming Can Benefit Your Brand

By | Aug 26, 2017 at 12:45 pm

In recent years, the romance between live streaming and social media is getting stronger day after day. It is noteworthy that most of the major social media sites are gradually incorporating live streaming into their networks. This raises the important question: is live streaming…

Augmented Reality

Why Local Broadcasters Are Turning to Augmented Reality

By | Aug 16, 2017 at 9:20 am

Augmented reality (AR) is growing in use by broadcast news outlets — even local news studios are exploring AR as a tool to bring their broadcasts up to date and engage their audiences. It’s a sign of the evolving times that a growing tech niche…

Entertainment

NYC

For $10 a Month, MoviePass Will Give You All the Movie Tickets You Can Use

By | Aug 15, 2017 at 1:30 pm

Movie theaters have long dealt with slipping ticket sales by boosting the price to compensate, with 3D, 70mm, and IMAX tickets keeping them from slipping too far into the red — the cost of a ticket has almost doubled over the last twenty years….

Facebook

Palo Alto

Today, Facebook Launches Watch to See If It Can Become TV

By | Aug 10, 2017 at 10:50 am

Facebook just launched its spread of original TV shows today alongside a new video platform called Watch. Why, yes, today is also Snap, Inc.’s earnings day, why do you ask? Here’s the lowdown on what this means for the average Facebook user, as well…

Innovate Celebrate

San Francisco

AI, Scaling, and 4 More Talks You Missed at Innovate Celebrate 2016

By | Aug 9, 2017 at 10:50 am

The internet’s madcap pivot to video might not be the wisest move, but it has definitely given us a wealth of well-documented and easily-relivable history. Without short-form video, the world would never have enjoyed moments like that guy backflipping into a Krispy Kreme sign. Tech…

Facebook

Facebook Video Chat Device Will Be Its First Major Hardware Project

By | Aug 1, 2017 at 3:50 pm

At this point, it’s hard to deny that Facebook has changed the world. From connecting friends across the planet to providing for its employees, the social media company turned tech giant has experimented with everything under the sun. However, Facebook hasn’t done a lot…

Ecommerce

Amazon Is Recreating the Shopping Network, But With YouTube Stars

By | Jul 31, 2017 at 2:30 pm

The Home Shopping Network has a new generation of competition with Amazon’s new home makeover show: The six-episode show, titled “Overhaul,” will feature various YouTube stars getting their homes remade in an effort to sell more through Amazon. If successful, this model could grow…

Videos

Analyst Predicts Another 31 Million Cord Cutters Over the Next Decade

By | Jul 26, 2017 at 2:30 pm

The trend towards cord cutting — the act getting rid of one’s expensive cable package in exchange for a couple streaming video subscriptions — has been growing over the past decade. Now, an analyst predicts that we haven’t seen anything yet, and that a…