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Entertainment

Los Angeles

Why Hollywood is Joining the Video On-Demand Market

By | Sep 20, 2017 at 8:30 am

The idea of video on demand has been around since as early as 1990 when GTE partnered up with AT&T to create the first VOD system. It relied on the use tapes as the source of video streams. Two years later in 1992 VOD…

Trends

Is the Future of Artificial Intelligence in Your Television?

By | Sep 19, 2017 at 6:30 pm

Smart TVs have been all the trend for a few years, and it’s not hard to understand why. You get access to the web, streaming services, social media websites, and more, straight from your set. It’s been surmised that one of the next steps…

Innovate Celebrate 2017 300×600

Marketing & Social Media

How Live Streaming Can Benefit Your Brand

By | Aug 26, 2017 at 12:45 pm

In recent years, the romance between live streaming and social media is getting stronger day after day. It is noteworthy that most of the major social media sites are gradually incorporating live streaming into their networks. This raises the important question: is live streaming…

Google

San Francisco

YouTubeTV Now Reaching Half of U.S. Households

By | Aug 18, 2017 at 11:30 am

This week Google announced the expansion of their YouTubeTV offering in 14 new locations and pre-announced 17 new cities will gain access in the coming weeks. As a result of the latest expansion, YouTube TV will now be accessible in half of U.S. households,…

Space

DC

How to Watch NASA’s Live Stream of the Solar Eclipse

By | Aug 14, 2017 at 1:00 pm

If you won’t be heading outside or can’t get the proper eyewear in time to view the solar eclipse, then NASA is offering a multitude of ways to watch it online. NASA announced they will be televising the eclipse live from coast to coast…

Innovate Celebrate 2017

Tips & How To’s

3 Tips for Developing the Perfect Business Name

By | Aug 12, 2017 at 5:00 pm

Brand language gives a context to new technology, making it seem more understandable and more “cool.” However, figuring out the right brand name is far easier said than done, and often tech firms are guilty of being too technical with branding. They ignore the…

Facebook

Palo Alto

Today, Facebook Launches Watch to See If It Can Become TV

By | Aug 10, 2017 at 10:50 am

Facebook just launched its spread of original TV shows today alongside a new video platform called Watch. Why, yes, today is also Snap, Inc.’s earnings day, why do you ask? Here’s the lowdown on what this means for the average Facebook user, as well…

Ecommerce

Amazon Is Recreating the Shopping Network, But With YouTube Stars

By | Jul 31, 2017 at 2:30 pm

The Home Shopping Network has a new generation of competition with Amazon’s new home makeover show: The six-episode show, titled “Overhaul,” will feature various YouTube stars getting their homes remade in an effort to sell more through Amazon. If successful, this model could grow…

Social Media

3 Things That Will Improve Your Video Quality on YouTube

By | Jul 21, 2017 at 6:30 pm

If you’re thinking about how to improve your videos for YouTube, you need to take their curiosity to the next level and offer something unique and eye-catching. Check out these three ideas that can improve the quality of your videos and make it more…

Politics/Government

Prominent YouTube Creators Speak Out About Protecting Net Neutrality

By | Jul 7, 2017 at 9:20 am

The internet can be a pretty combative place. Between Facebook threads and YouTube comment sections, you could read a hundreds ad hominem attacks before you even have a chance to post something yourself. This kind of staunch opposition is common on social media, which…

Trends

Palo Alto

Video News: Facebook Ad Views Low, Vimeo Scraps Subscription Service

By | Jun 27, 2017 at 2:30 pm

Last year’s biggest social media platform agenda was to push video. Large swaths of people are moving to internet video from TV, and video commercials make more money than text ads. But the actual opportunity was limited, and with every single service getting into…

Gear & Gadgets

Behold, The World’s First Self-Driving Potato

By | Jun 22, 2017 at 3:50 pm

The future is here and it will be filled with self-driving potatoes. This week redditor Marek Baczynski unveiled how he invented the very first self-driving potato. The self-driving potato uses the energy it produces by collecting it with an energy-harvesting chip, which is then…

Interviews

New York

Peter Roper of Google on Meeting Customers in the Moment

By | Jun 16, 2017 at 6:30 pm

As more customers begin to rely their phone for news, daily tasks, shopping, communication and more, brands are going to have to adjust their mobile strategy to get noticed and build customer loyalty. Peter Roper, Head of Mobile Brand Strategy at Google, helps brands tell…

Product Launch

San Francisco

Unboxed Turns Unboxing Videos Into an Ecommerce Platform

By | Jun 9, 2017 at 1:30 pm

This week, a new shopping app hit the Apple App Store that is designed to help consumers discover products and buy them. Unlike the other 1000 or so apps that claim to do the same, Unboxed is the first to use the power of…

Marketing

5 Tips to Boost Your YouTube Marketing

By | Jun 8, 2017 at 8:30 am

In 2010, there were five YouTube accounts with more than one million subscribers. In 2016, there were more than 2000. Suffice to say, the market is quite saturated. But that doesn’t mean that your YouTube brand has no chance of success. Although you may…

Social Media

Social Media Platforms Combating Hate Speech Have Seen “Significant Progress”

By | Jun 1, 2017 at 1:30 pm

There’s no denying that social media has become part of everyday life. You RSVP to events, you meet friends, and you check in on family members through Facebook, Twitter, and YouTube more than you do in real life. However, these platforms have opened the…

Tips & How To’s

5 Marketing Strategies That Attract Millennials

By | May 15, 2017 at 7:00 pm

Marketers are constantly on the lookout for new ways to reach out to Millennials to build lasting relationships, and for good reason—Millennials represent up to $200 billion a year target market. However, it can be difficult to get and hold the attention of the…