Take a Selfie and Pay for Your Meal at McDonald’s

February 2, 2015

7:00 am

Starting today you can pay for your Quarter Pounder and Cheese meal with a selfie. McDonald’s is trying to spread some “Lovin’” with a new promotion that will allow select customers to pay for their food with loving actions such as calling a family member, giving a hug, or sending off a smiling selfie.

The campaign will run until Feb. 14, which was kicked off yesterday with a $4.5 million Super Bowl commercial, according to ABC reports.

“We want to thank our customers for making our day, and hopefully they will make someone else’s as well,” a McDonald’s spokeswoman told the news organization. “From selfies, hugs, to high-fives, we have a bunch of fun ways to express your lovin’.”

Personally, you won’t see me proudly sending friends on Snapchat a selfie of me pigging out at McDonald’s, even if it would give me a free meal. There are certain things that are left unsaid. And how will this be applicable to the customers going on drive-thru, which accounts for 60% of the business?

Last year, McDonald’s paid $20 a pop for the rights to select selfies found on Scoopshot, an app-based marketplace for smartphone-submitted pictures. Scoopshot announced in 2012 that one of its members had earned almost $20,000 from selling pictures on the app.

I guess we will have to wait and see if the campaign is a hit or miss, on Valentine’s Day.

Did you like this article?

Get more delivered to your inbox just like it!

Sorry about that. Try these articles instead!

Camila has been heavily active in South Florida’s tech startup community, where she is a co-host of a local radio show called pFunkcast. Camila previously worked at Greenpeace International and the Organization of the Prohibition of Chemical Weapons (OPCW) in various communication roles. A proud Brazilian who spent most of he life in Peru, she is passionate about traveling and documentaries.

  • Shares

Leave a Reply

  • (will not be published)
Startup_Mixology_300x250