Take a Selfie and Pay for Your Meal at McDonald’s

February 2, 2015

7:00 am

Starting today you can pay for your Quarter Pounder and Cheese meal with a selfie. McDonald’s is trying to spread some “Lovin’” with a new promotion that will allow select customers to pay for their food with loving actions such as calling a family member, giving a hug, or sending off a smiling selfie.

The campaign will run until Feb. 14, which was kicked off yesterday with a $4.5 million Super Bowl commercial, according to ABC reports.

“We want to thank our customers for making our day, and hopefully they will make someone else’s as well,” a McDonald’s spokeswoman told the news organization. “From selfies, hugs, to high-fives, we have a bunch of fun ways to express your lovin’.”

Personally, you won’t see me proudly sending friends on Snapchat a selfie of me pigging out at McDonald’s, even if it would give me a free meal. There are certain things that are left unsaid. And how will this be applicable to the customers going on drive-thru, which accounts for 60% of the business?

Last year, McDonald’s paid $20 a pop for the rights to select selfies found on Scoopshot, an app-based marketplace for smartphone-submitted pictures. Scoopshot announced in 2012 that one of its members had earned almost $20,000 from selling pictures on the app.

I guess we will have to wait and see if the campaign is a hit or miss, on Valentine’s Day.

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Camila has been heavily active in South Florida’s tech startup community, where she is a co-host of a local radio show called pFunkcast. Camila previously worked at Greenpeace International and the Organization of the Prohibition of Chemical Weapons (OPCW) in various communication roles. A proud Brazilian who spent most of he life in Peru, she is passionate about traveling and documentaries.

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