February 2, 2015
Starting today you can pay for your Quarter Pounder and Cheese meal with a selfie. McDonald’s is trying to spread some “Lovin’” with a new promotion that will allow select customers to pay for their food with loving actions such as calling a family member, giving a hug, or sending off a smiling selfie.
The campaign will run until Feb. 14, which was kicked off yesterday with a $4.5 million Super Bowl commercial, according to ABC reports.
“We want to thank our customers for making our day, and hopefully they will make someone else’s as well,” a McDonald’s spokeswoman told the news organization. “From selfies, hugs, to high-fives, we have a bunch of fun ways to express your lovin’.”
Personally, you won’t see me proudly sending friends on Snapchat a selfie of me pigging out at McDonald’s, even if it would give me a free meal. There are certain things that are left unsaid. And how will this be applicable to the customers going on drive-thru, which accounts for 60% of the business?
Last year, McDonald’s paid $20 a pop for the rights to select selfies found on Scoopshot, an app-based marketplace for smartphone-submitted pictures. Scoopshot announced in 2012 that one of its members had earned almost $20,000 from selling pictures on the app.
I guess we will have to wait and see if the campaign is a hit or miss, on Valentine’s Day.
Did you like this article?
Get more delivered to your inbox just like it!